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'Our idea is to sell goods just as cheap as
we can and at the same time make a
small profit. When a felloiv buys something
he knows he can bring the goods back
if he finds out they aren't what he wanted
and get his money back. That's our idea
and we found that it worked."
WILLIAM HENRY BELK
Mighty down-to-earth philosophy ? and more than just words! This is
a man's promise, so full of cracker-barrel truth that it's spanned sixty-seven
years of busy yesterdays ... will live on amid the tomorrows of supersonics,
electronics, atomics and pushbuttons! Grand old Mr. Henry's solid farmer-boy
beginnings gave him an especially sharp appreciation of what goes into hard
work? and what hard work goes into fathering the beliefs that are the founda
tions of our American way of life.
"Honest dealing, and good old fashioned friendly service" ... a man
has a right to expect this any time he steps into a store, William Henry Belk
believed. That's what is sometimes called customer confidence. And it's the
faith that comes of knowing where to find a real bargain that still keeps our
customers coming back again and again!
.. .. . \
" - - ,
We've gone a long way since this store's first seedling was planted 67
years ago, back in Monroe, North Carolina. Over the years there have been'
many changes, to keep up with the changing times. We have built and rebuilt,
renovated and improved, grown and grown? and we're still growing. But'
inside our doors, our founder's first two-point credo continues to be our
... "Honest dealing, friendly service!"
H We look to tomorrow and tomorrow with the same young-hearted, burn
ing enthusiasm that led Founder Be Ik through a lifetime punctuated by long,
tedious hours of work. We pledge continued devotion to the substance and
spirit of our sixty-seven-year-old principles of value? and forecast our future
together will be brighter than ever!
Belk's Personnel in Centennial G&rb
LARGEST AND MOST
10th Year of Service to a
Franklin, N. C.