Newspapers / The Enterprise (Williamston, N.C.) / Jan. 23, 1942, edition 1 / Page 3
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BELK-TYLER SECTION THE ENTERPRISE BELK-TYLER SECTION VOLUME XLV?NUMBER 7 IF'illiamtton. Martin County, North Carolina, Friday, January 23, l'tJ2. ESTABLISHED 1899 Belk-Tyler Company Opens Modern New Store Here Today Opening New Store, Tyler Boys Reflect Confidence In Town A. L. ami John H. Tyler Are Ranked Among Sertion'g leading Merchants Five years ago, Messrs. A. L. and John H. Tyler with Mr. W. H. Belk expressed their confidence in this section when they opened a large department store in Williamston. Today, they expressed that confi dence over again when they open ed a larger and more modern store here. They have been pleased with their operations here during that time, and to merit a continued and even larger patronage, the owners made plans for a larger store and for larger stocks, assuring the people of this entire section anew that the shopping advantages found in the large city are now available to them right here in Williamston. Increased trading opportunities for the people of this section did not just happen or come about over night. Their being had their begin ning years ago when Mr. A. L. Ty ler as a lad of twelve years enter ed the mercantile field. Years of toil and hard work carried him to the top where he was recognized by Mr. Belk. A partnership was formed in 1931 and Mr. Tyler was placed in charge of operations in eastern Car olina. As vice president and general manager, Mr. Tyler was joined by his brother, John H , in 1933, and de spite depressions and other obstacles facing all business men at that time, the two men began to explore the field. One store after another was opened until today, the company has ten of the leading merchandising es tablishments in this section of the State. It was no over-night success story for the two men who had cast their lot with the State's pioneer mer chant. Hard work blocked their paths, but the difficult tasks were met fair and square, and today they are grouped among the leading mer chants in the State. A native of Richmond, Mr A L. Tyler turned his attention to North Carolina and after attaining the top as manager of a big concern in Wins ton-Salem, he entered the Belk or ganization, .His record since . .that time is written in his work all over northeastern North Carolina. Hia brother John was born in the com paratively little town of Keysville, in Virginia too, but he soon saw the mistake and moved into North Car-, olina. He attended old Trinity Col lege with Bruce Wynne and Bill Car starphen, and after a successful stay with a Durham hosiery firm he join ed Mr. A. L. Tyler in 1933 as secre tary-treasurer of the company to help build the enviable record es tablished by Belk-Tyler in this part of North Carolina during the past ten years. Coming here to help make ready for and to attend the opening today, Mr. John Tyler had very little com ment to make, but it is quite appar ent that the accomplishment of the firm speaks a great deal for the own ers and management. It is also in deed apparent that Mr. Tyler and his associates are appreciative of the patronage of the store in the past,1 and it is his solemn pledge to con tinue to merit an ever-growing pa tronage in the future. "Belk-Tyler stands on its record of five years' service in Williamston, and on that record we bid for the continued and loyal patronage of the people of this section," a representa tive of the firm said. LEADERS IN MERCANTILE FIELD Recognized as leaders in the field of merchandising in North Car olina. Messrs. A. L. Tylrr, right, and John 11. Tyler, left, are the main springs for action in the ttelk-Tyler organization. They have tak en much interest in the new store opening here today, and have spar ed no cost in piaking available to the people of this section the lat est shopping advantages. Belk-Tyler Finn Has Strong Buying Power MK. W. II. RELK President of the Belk Stores, Mr. W. H. Belk, a native and life-lone resident of North Car olina, commands a prominent position in the merchandising field of this State and in the South. Belk - Tyler litis Modern Features Planning their new store in Wil liamston, the Belk-Tyler Company management was quite painstaking to incorporate every modern fea ture possible in its construction and interior arrangements. A strictly modern heating system was installed with fans carefully placed for use during the Summer months. The lighting arrangements offer an even and adequate light with a noticeable daylight effect. Hardwood floors blend with the fixtures and -the weHs and ceiling. harmonize with the lights. Holk-Tylcr( oinpany Maintains La rut' and p* \l?l?' 15ii\ ii? 11 Korcc Mnclininl ising Kxprrlnon the liitf Market* \ 11 the Time Making Maintaining a large and able buy ing force on the big markets at all times, the Belk-Tyler organization holds an enviable position when it comes to keeping merchandise mov ing to its stores quickly and in the latest styles and creations. Through its buying plan, the company brings t he latest creat ions to its stores for local patrons almost over flight. Then the organization's tremendous pur chasing power enables it to offer its merchandise to the consumer at un usually attractive prices. In its new store lie re are goods worth a large fortune that will be sold at "thrift" prices because the Belk and Belk-Tyler chains have men and women who know "how to buy." The stocks are very complete. There could be more departments in the store here, for instance, but the many departments the establishment does boast could not be better stock - ed, it appears, taking into considera tion the policies of the business and the desires of its clientele. "The buying policy of the com pany is readily accepted by manu-1 facturers oyer the country," we are' told. "It is recognized as one of the most efficient buying policies in the nation. The corps at the last report was comprised at 35 persons That was a year ago There may be more now. The experts have gained their positions through years of experience in merchandising, and they hold them by never-ceasing thorough study of styles and market condi tions. The big idea with every buy 4Continued on page eight) Relk Recognized As Pioneer in Smith's Mercantile History Heatl of Stores Began Work In Village General Store Many Years Ago Tlie opening />f a new and enlarg ed Belk-Tyler store in -Williamston this morning recalls a forward step in this section's merchandising field five years ago this week when W H Belk with the aid of two prom is ng young men, A. L. and John H Tyler, recognizing the possibilities in this immediate territory, opened w hat was up to that time one of the largest stores east of Rocky Mount. The venture formed a direct connec tion for the people of this entire sec tion with one of the outstanding merchandising specialists in North Carolina and the South, Mr. W. H Hell.. * ho through the T>U 1 broth ers in joining in the march of prog ress characteristic of this section in the opening of a larger and more modern store here The life history of Mr W II. Belk, president of the Belk Stores, carries marked interest from one end of the State to the other. His individual interest in the advancement of the welfare of the State, as a whole, and especially in those communities where his stores are located has gained for hTni an enviable reputa tion as a leader of men. Born on a small farm 111 Union County 78 years ago, Mr. Belk, through hard work and Christian ideals, has forged his way to the top in the business world in North Caro lina and the South. Favored by the task of helping to support and edu cate his father's family, the young boy completed his schooling in the seventh grade, but he had only*be gun his course of study at that time, the following of which course des fined him to become a great busi new leader. ? Mr. Belk's early training in the business to which he was later to devote his life was centered in a village general store, the remunera tion he received there going into a general fund for use by all the fam ily. Gaining a knowledge of mer chandising there, Mr. Belk later formed a partnership with his broth - er, Di .1 M. Belk, who gave up his practice of medicine to take an ac tive part 111 a business that was des tined to gain recognition throughout the State as Belk Brothers ..Com pany The first large store was opened in Charlotte in 1895, and- today it is one of the outstanding business houses of. the entire South. Accept ing as partners young men of de termined merit and leadership, the Belk Company has enjoyed a tie mendous expansion and success. Today at 78 years of age,.Mr. Belk is unusually active in the affairs of his company, pending much time in hre office, fhreeting the intricate a(? 1 fairs of the numerous stores located in six Southern States lirlk-Tylrr (Ids (.(Hifcratuliit'ums Recognizing the value in the open ing of a new and modern store here, Williamston business leaders and op erators willingly joined together to congratulate the Belk Tyler Com pany on its progressive action The nu ages, displaying a fine cooperative spirit, appi ar on other pages in tills section. Opening Oi One 01 Section's Finest Stores Attracts Large Crowds From On er A \\ ide Area VI V\ U.KliS OK IXM: VI, STOKI*; 1'uder the able management of Messrs. Charlie Itowers as mail acrr, and Ernest Mean* as his assistant, the Itelk Tyler Company store here has made a marked progress. the opening of a larger store this morning offering unmistakable evidence in support of their rec ord. Picture above are Mr. Itowers, left, and Mr. Mears, right. Each of them has been with the company for a long number of years. Able Personnel Is Kmploved In The Itelk - l\ lor Store . I'nlilit- IV S?t\<mI H> !'!???i n \ii<I \-?i?lanl? Supporting Manager Char lc ' its in the operation of tin- modern now Be!k-Tyler store here are a group of able and accommodating 1 employees, many <>f whom have beei associated with the firm for a nuin be r of years. Mr Ernest Me ns e Mr Bowels' assistant in the management of the store, and the two are alert to the-needs of their firm's patrons. The names of the other employees , are. Mrs Dick Taylor, Mrs Law | roneo Rudisill, Mrs Reba Cook. Mi Karl Tetterton, Mrs W A James Mrs. Frank Kdwards, Jr.. Miss Sar ah Cook, and Messrs. James Thorn j as and Elton Hardy While one or two of the employees Were employ ? (Land trained in other stores oper luted by the Itelk Tyl< r Company, most of them literally grew up with the Williamston unit Courteous atirf prompt; this giottp has efficiently served thousands of | shoppers from over a wide area dm mg the past, and it is with a great pleasure of pride that they take up I their posts in the new store and in vite a continued patronage. While the store is a large one, it 1 still maintains a friendly Atmosphere for its patrons at all times. During rush periods and on spec ial occasions, the management, to | better serve the store's increasing patronage, calls in numbers of re ' serve employees. It is a standing pol icy of the firm to make every ar rangement possible for tin cmivoi ience of its customers. Characteristic of the Messrs. T> ler brothers, a record was es tablished in the construction of a im vv and larger store for llelk 'I'yler in Williams ton. After pre litninary plans for a new and modern store had all but failed, the management renewed its ef fort to continue a forward pro gressive march, and things be gan to hum a few days later. The two old stores adjoining the Harrison building were wrecked, and in record time an imposing and modern new strut* tore was raised. Itrlh - Tyler Adds ISnv DrjHirltnvtits (>|?<-if in*; tlu ir -modem new store h"i< this morning, the Bclk Tyler Company ha further departmental t/ed it large stock. adding new ones and i 11Inrgirig the old ones In a unique surrounding -on the i coin! floor or ha Irony, the com I? uiv has opened a large infants' and boy;-.' and girls' department; It is dm taiu. iially attractive one. Kutenng the left entrance, the cus tdnu i finds the ladies' departments, beginning with those featuring cos metir , hand hags, hosiery, lingerie, hats, ready to wear and lastly shoes On the light side of the store are large -docks of men's and boys' clothing and other apparel, and shot In the middle of .the store and att i at l iw ly displayed are hundreds of holt of piece goods, curtain ma tei i d and other allied items I iif.lt i the new and enhanced dc paitmt.iital program, hoppers will Sl<i> < liarai'lrrizes rp I'lojin'siivviirss of I'm Ik- I n lor < ncrs lnrn ;iH'?l Sjiavr Knahlts Store I o i hi ar^r lis VI ready l\\leii*i\r Slork I'll I> jk TyIt t Company/ keep ing iil'iv i.;! of tli. times and holding i prominent and leading position in Eastern North Carolina's march of progress, opened its new and modern ? tote here this morning, the event rttructing large crowds from over a wide teintorv Without super fan fare or formal programs, the com pany occupied its large and modern home nfter two busy days of mov ing and the opining of large stocks of new goods. Hanking officials were present and an enlarged personnel was employed to serve the company's ever increasing list of customers who came from far and tear to reap the hundreds of bargains planned for the opening and the few days following it. Adhering to a fixed policy calling for a continued progressive march forward, the Bclk-Tyler owners ov ercamo baffling problems to gi.ve this trading territory one of the finest merman trie buildings and establish ments to hi' found in Eastern Caro lina Much maneuvering was neces sary, but as a result of that work there, stands a modern structure where the two old buildings con stituted little more than an. eyesore next to the Harrison Brothers and Company building on the main street Measuring 52 by 15(1 feet, the store was built along strictly mod ern lines, and provides all shopping conveniences and advantageous ar rangements. It has rc-t rooms for both white and colored, a 52 by 30 balcony and modem lighting and fixtures expertly fitted to match the floor plans and at the same time making shopping a pleasure for the customer. The front, in.ul- out of costly brick and '-coping - and special show win dovv has a -i/able vestibule with well fitted show w indow to the side and in the background-and with en trances on either side The arrange ment is a departure fiorp the old architectural plans employed here for years With, increased spaed made avail able, th? management'.took immedi ate steps, to . nLccg4 ibo-xiheady ex? tensive stock, giving to this trading area a greater selection of quality merchandise which has been depart ! mentali/ed to a very great extent, j The ow ners, local management and all the personnel are-pleased with their new home which in addition to offering the trading public enhanc ed shopping opportunities also adds gi t ally to the appearance of the twwn's mam street In the opening of the new store ? here come encouragement for oth t i business firms to look to the fu ture with hop. . for in this ^ag#- one's ..fR iin . in. nt Lj?advancement for all OUR MANY THANKS TO WILLIAMSTON And to Our Wide Circle of Loyal Friends YOUR CONTINUED LOYALTY AND PATRONACE HAVE MADE POSSIBLE THE EX PANSION OF OUK FACILITIES HERE. WERE CLAD TO BE ABLE TO PARTICIPATE -RV-TIIE PROGRESSIVE EXPANSION-PROGRAM.OF THIS INDUSTRIOUS COMAUU A Bigg er and better organization, with increased facil ities, assures you of better and more efficient service. To this end we pledge our untiring efforts . . . VALUES Continue Saturday w< arc happy in Itcin^ ahlc lo further expand our fifty-year-ohl policy ol QUALITY MERCHANDISE at LOWEST CASH PRICES ... WILLIAMSTON Belk'Tyler Company WILLIAMSTON
The Enterprise (Williamston, N.C.)
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Jan. 23, 1942, edition 1
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