Newspapers / The Daily Advance (Elizabeth … / Feb. 29, 1924, edition 1 / Page 8
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MSJPKR markkting helps Continued from Page Five rest : of the country cease to consld fleld. ,ectlon a? one great wheat th *?er? , >tJ.r wh, a 'ravelin* thru these states I find more and more capital being invested in manufact uring. raining and other than agrl dusVriHl *?"vltle,,> Ttu' principal in fo minin . as. m are confined to milling and slaughtering indus tries directly connected with agri culture. Canning factories are be ing erected at a rapid rate: dairies are increasing; and the lumber |u. fn'ViT " Pla>'' an ""PT'ant par". In checking up on these non-agri cultural Interests we find that Minn thU ".h , k iro" "rc nilnes and J ,ho northern section ot that Is destined to become a gre.it ste< | center. Missouri has leadand line Interests; Kansas overs large pe troleum deposit*; Nebraska is com mercializing her potash and clay; while Bold and silver are being mined in South Dakota. North Da kota has vast reserves of low grade hi ""'1?""" l"al ??? *IH day . made commercially profitable It Is apparent that these states are Sin I becomi"8 more self con talaed and are building up a group of little commercial empires. i Turning to the current business' ,ln'1 lowa and Missouri I lii J f. B,ro"p wUh a ??'" ?f - {"?, i ?,\" lasl >,ar- Sou 1 1' Dakota follows with a gain of one per com' over business as it existed 12 months1 ago. Minnesota, on the other hand til"? a '?** of two l,l'r North Dakota a loss of three per cent; Kan sas a loss of nine per cent; and Ne-I Mr.rt8 ^..IO"S of 13 per ceIU com- 1 pared with a year ago. The diffi culty In North Dakota Is In the fl "f situation while Kansas Is iufrirlngfro"1 Inactive tendencies In the oil TTelds, ri-THTertPs. ? rittroad ?hops. and certain curtailment In building. The farmers In this sec tion got about as much for their corn In 1923 as they did in 1922. wheat growers got about 20 per cent less for their crop, but the dairy district fared better than last I year. Hearing in mind that general' Till sin ess throughout the United re?ected on rtle BabsonJ chart, todi./ stands at three per cent' below normal this West Central sec fir \,uTotautt:b?V "P bl"'K Vt'ry I I have been asked why there was! so much complaining, on^he part of' these states and particularly oil the P?rt of their politicians. I rep| e|i ? at the difficulty is largely a pro' hleni in distribution and that it will X 'h'" Tlve,d '" <"? Ula rkeUng It'is trn. . r? Pro ''action field. I it is true that fundamentally thes?>i ev?r bef^"teSTbrr Ue'U'r l"an ' ;;;vcrs,fied;- ,hey'!^crrti;u,ng'":: manufacture a greater variety of goods; and they are accumulating I more caltal. The one wcek iStat ln the situation, if there In 1 market 1I>ab""y ( f this section",", market Its products on a satisfac tory basis, although tl is same crlt-' lclsm may b? applied ,o several stctlons of the country as well The present systems are not operat or effectively and I thoroughly be Heve that the difficulty can be reml . ss'ss'-ak? " An excessive supply of any nro either manufactured or agri cultural ? tends u, lower Its nrfce tha't" If 100 "?"?n "avc f|K?red a certain fn"" w""1'1 ? certain income that would yield twice aa ?Uch ThU ST'JhenT ln,llvld,K'1 Instances Production ^'"when'^lVfarmera'cnn centrate on a single crop und there ?Jsssr1c,j.? a THERE'S NOTHING LIRE IT! Th?t new. refreahlnft flMVor nf Fleer ? i. heck er berry Chewlnft (ium. And that flavor is In to ["'? S#y-(:h?ck.ch*k-Ch?ik?r bcrrjrl" For Men 100 dozen- Mrn'n Armor IMatc llosicry, all colors, plain unci clocked. 25c, 50c, 73c, 81.00. 25 dozen Men'* Oxford Sliirlfi, IiiiI Ion (Ioh'ii collars. hcvcii occan pearl front but tons, full cut, fasl colors, gray, Ian, while, $2 each. Men's Knglish liroadclolli Shirts, plain and fancy, 83 81. Men's "Chplnon" Spring Hals. 83. 83.30, 81, 85; none better. 200 Men'a-Young Men's Suits, huy now, 813.95 to 829.50. T. T. TURNER & CO. | of production. Every farmer and every fruit grower should support 'such a work if be has the opportuni | ty to do so. It is probable that with in a few years wo shall have statis tics upon which we may determine the- approximate future demand for any given product and the probable production uuder . existing circum stances. The farmer will then be able to proceed much more intelli gently in his production than at pre sent. The customer must be given the product he wants, not the product we happen to want to make or raise I for him. Whenever production does uot follow a popular demand buti branches off and creates something after its own fancy, and increased amount of effort is required to mar ket these goods. The expense of distribution under such circumstan ces ordinarily eats up the profit of the transaction and leaves the pro ducer where he was when he started. There is no reason why popular de mand in the matter of types and va rieties of Truit, vegetables, and crops cannot be determined statisti cally in advance, then the farmer would be able to fill an order in stead of growing something and hop-' ing to find a customer for it after he has it harvested. The desired goods must be got to the consumer quickly and cheaply. This can best be accomplished b>'| employing the distributing machin ery afforded by modern advertising and merchandising developments. The case of the California fruit ; growers in creating & national and continual demand fcrr their products! thru modern merchandising methods i should go a long way Toward solv ing the difficulties of other produc-1 ers. During the last 20 years the fortunes hae been made by intro ucing quantity production mot hods into the manufacturing industry. The farmer has been "at a STslintl disadvantage in this race due to his natural limitations. He camnot I hurry his crops, even though he can1 employ the latest machinery and la-' bor saving devices doing the work on his farm. During the next 20 years I atn thoroughly convinced that the large rewards will be found lu the fields of marketing and dis tribution. In this connection the farmer is on an even footing with every other producer and there is j no reason why he.QJOiould not bene fit as much as anyone else In the de-| velopment of more effective means of getting goods from the producer to the consumer. n y Borrow as little as possible In stead of as much as possible. Inter-! est charges constitute a fixed bur den that must not be any larger than is absolutely necessary if the farm er or business man is to progress as lie should. 1 am in favor of all leg islation making it easy for the farm ers and fruit growers to extend their present loans so as to Avoid foreclosure, but I am very fearful of the result of making it easy for any people to borrow more money. I believe that the Federal Farm Loan Hanks and the other 'cure all' t schemes are ultimately going to get1 the farmers into a lot of trouble If they are not administered with ex-1 treme caution. Too much money has} p HONE STANDARD PHARMACY ? THEYJHLL SEND IT. j been borrowed in the past to be put into nonproductive things. Farmers' hae speculated too much in land, in | their case, if I may paraphrase the" Bible it is literally true that 'bor-' rowed money is the root of all evil.* Owing to the demand by wealthy in terests for non-taxable securities, states, cities, towns, and country! school districts are today being en couraged to get into de"bt to anj alarming extent. The farmers' real friend, in the 'meantime, is he who helps to get our rural community out of debt in stead of he who helps to get them further into debt. New Stetson Hats For Spring Weeks & Sawyer Where the Best Clothes Come From Crihatketfs^ ? Beatest Peanut Brittle One Lb. Package 37c Take the First Step in Home Ownership IIY STARTING SHARES IN THE EIGHTEENTH SERIES OF THE Albemarle Building & Loan Ass'n OPENING DATE SATURDAY, MARCH 1st Both Borrower* anil Investor* Solicited. Shares are twenty-five cents per week mid ({row to lie worth $100 in 3 10 weeks. Let us explain the proposition to you. J. C. SAWYER, President. W. BEN GOODWIN, Secretary-Treas. Office: 206, Upstairs, Savings Bank & Trust (!o. Ihiihling. PHONE 312. The New spring Coats Are Here A nd more are arriving doily. In plaid*. *tripe* and plain col ors? thr leading shade* being grey and the Ian family icith some hifth shade* ? green and rose. Of many beautiful cloth* , Satin ette and Crepe Lined. $ 9.95 $25.00 $12.50 S29.75 SI. 1.50 S39.75 SI 9.75 S 19.50 Coat* for the Little Mi s ? sizes H to 16 years ? a large assort ment of attractive style*, priced at $9.95 to $25.00. Cape* priced at $ 7.95 tit $29.75. RUCKER & SHEELY CO. i Elizabeth City'* Bett Store Spring Suits Some men look at the prices too much and at the clothes too little. Here the prices need worry no man and when the suits are ex amined thoroughly, on and off, in and out, ^the result is the great est possible ? satisfac tion ? For they prove up ,our policy of modify ing the prices as much Jas possible and mag nifying the grades at the prices, as far as possible. This is undoubtedly the .store of suit satis faction. Suits, $25.00, S27.50, $32.50, $35.00 up Spencer - Walker Co. Incorporated "Where every man finds what he likes to wear." THE BEST PLACE TO BUY FURNITURE Both in Quality and Price Let Us Save You Money Quinn Furniture Co. A Well - Known New York Banker Says: "The place of advertising! in the present eco nomic system is thoroughly well established." Goodwill has come to he a vital factor in the success of any business, and goodwill can only he erected by right and persistent adver tising. A manufacturer who advertises honestly the stability nud quality of his goods sets for himself a standard of production, lie ini.kes a treaty of faith with the buying public which he must uphold at any cost. Frequently, for the purpose of promotion, the manufacturer needs financial assistance. Tlic time is fast approaching when bankers, having carefully investigated the standing of a manufacturer desiring a loan, will ask tMs leading question: "What is his advertising appropriation?"
The Daily Advance (Elizabeth City, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Feb. 29, 1924, edition 1
8
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