Newspapers / The News-Record (Marshall, N.C.) / Dec. 3, 1981, edition 1 / Page 7
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WFBC-FM 'Coming Alive Just For You ' By KEN EDWARDS 0 hM bM overwhelmingly favorable " 5K:S7ASJlro,,'prorwn director for WFBC AM/KM in Greenville, South Carolina concerning listener response U> the station's change from automation to a live format. to one of the many FM ?totkm. that has record ?nd responded to the fact that rM f*?0 haa caught up in its ?<* with AM. As Anderson puts it, "FM has truly emers ^?Sn^'eqU*J f0TCe bro"d He is right. Radio stations ^ ^?d ***"? stereotyped J AM cut down on the information and spun a 101 more records to try to be more like FM, but still stay AM. In much the same wav FM started featuring more m formation and playing about m?Mme number of records Therefore, right here in the 8? ^ wd FM have finally started to reach some sort of Mjppy medium. ' Anderson potato out that "we (WFBC) had known for a long time Um transition would eventually have to be made." The transi oon? - from automation to a live forauU of course WFBC b?rW,dc"lin? wf BC"FM has beei "tomatod, like mo* othe. ? ?tottona, with the excep ."'.J** Morning Show *?ch h?s always been live <?eres also a WFBC- AM '*?* ?*?> broadcasting since IS33.) With the change, WFBC has "Si*1 Lhe pr?motiona] Coming alive Just for you,' and the logo "#4-FM," a more ??ciae, direct logo than jusf toe station's call letters. fllJf *" *? mu*'c that's the thing that made WFBC ex tremely popular from the ?tort. The station plays Primarily adult contemporary mu?lc, which is middle-of-the rosd (mor) music including a few by acts like Air Sunolv B^rry Manilow, Kenny' *??*. Neil Diamond, new Commodores, Diana Ross and tended with some popluar music. It's truly ? v?y effective presentation. Anderson calls WFBC's air personel "the finest talent in he Southeast." Actually, to?ts an understatement, wrac has a crew of very pro fwional, talented disc-Jockeys who know what they are doing end they do it well 8 Think about it. It's ironic that in the age of automation and technology, radio is ahy ing away. It Just show* that people like a radio station with personality. And in that sense, WFBC is gleeming with both feet forward. CHRI8TMAS Don't forget to keep Working , on those Christinas cards. MUSIC: M is sponsoring a contest for the most original Christmas card that you make and send in. The winner will receive a certificate for a free album of his/her choice from Carousel Records and Tapes, | Eastvale Shopping Center, [ Asheville. The two second place winners will receive a | copy of Billboard's number i one single for the week of December tt. Please, only one | entry per person. Have the card in the News Record office by December 18 , at 13 noon. The winners names , will appear in the Christmas , week issue of the News 1 Record. Start your card now! Remember, the card must , have something to do with ; music! Now, more album and | singles reviews. Hopefully, ' these will give you some ideas if you plan to "give the gift of music" for Christmas as j Billboard magazine puts it. . Each review contains a few words about the album or single and a rating from one to ' five, five being highest: I Albums: QUEEN - "Greatest Hits", all their best 1 - 3*; DIANA ROSS - "Why Do Fools Fall in Love" ? buy | her greatest hits, not this ? 3; ! EARTH, WIND, AND FIRE - "Raise" ? hot, very hot ? 4; 1 LOVERBOY - "Get Lucky" 1 - still rockin' - 4; STEVE I . i V k ' . . .. . : MARTIN - "The Steve Mar tin Brat tars" - Stem gave himself a one but ? 3; STEVE MILLER BAND - Circle of Love" ? variety, great rock Singles: NEIL DIAMOND - "Yesterday's Songs" - new, different Neil? ? SVi; HALL AND OATES - "I Can't Go For That" - unusual combo - 4; EDDIE RABBIT Quite a few families spend their morning with Bias Cas tle. He makes his audience feel great and want to get out of bed, with an excellent com bination of music and infor mation. Other features that have been added include local origination of the news and "Accuweather" forecasts with WFBC's own meteorologists. Anderson commented in general on the change: "WFBC FM is primarily a music station Obviously, the music is virtually unaffected whether automated or live. The other elements that endear a radio station to a region are equally important. Those elements ? news, weather, friendly and aware announcers, etc ? are better implemented by a live format. Simply put, we felt that we could better serve our listeners and their needs by going live. "Competition is increasing and we need to put our best professional foot forward. By becoming a live radio station, the listener is a real winner," he said. Madison County's wide variety of musical preferences, from rock to country to everything else, still tends toward WFBC. In fact, the station has emerged as one of the most popular, if not the most popular in the area. COMING UP LIVE Here is the concert schedule for Dec. 2 through 12: The Moody Blues ? Dec. 2, Carolina Coliseum, 8 p.m. Tickets: $10.50/$?.S0. The Long line of affordable farm equipment is now even more affordable during our "Big One-Day Sale. You can save up to 25% or more over our normally low prices. The Moody Blue* ? Dec. 4, The Omni, 8 p.m. Tickets: 911/10. The Sutler Brother* ? Dec. 4, Aahevilie Civic Center. The Sutler Brother* ? Dec 5, Freedom Hall. Rush ? Dec. (, Carolina Col iseum, ? p.m. Rossing ton -Collins Band ? Dec. 8, Fox Theatre, 8 p.m. Rush ? Dec. 9, The Omni, 8 p.m. Tickets: $11. Willie Nelson ? Dec. 11, The Omni, 8 p.m, Tickets: $11.50/10.58. Charlie Daniels Band ? Dec. 12, Greensboro Coliseum (tenutive). THE TOP 18 Olivia Newton-John jumped up from number three to number one two weeks ago and last week she held with her "new-image" hit "Physical." It is Olivia's first number one since "Magic" in August, IBM It's her fifth chart-topper, following "I Honestly Lpve You," "You're The One That I Want" (with John Travolta), and "Have You Never Been Mellow." Olivia is now tied for second place on the list of female singers with tM most number ones, with Barbra Steisand. Diana Ross is first with six. These were Billboard's Top 10 singles for the week ended Nov. 28, 1961: 1. 1. "Physical" ? Olivia Newton-John 3. 2. "Waiting For a Girl Like You" ? Foreigner 2. 3. "Private Eyes'' ? Daryl Hall and John Oates 8. 4. "Every Little Thing She Does Is Magic" ? The Police 5. 5. "Here I Am" ? Air Supp ly II. ?. "On, No" - The Com modores 4. 7. "Start Me Up" - Rolling Stones 6. 1. "Tryin" To Live My Life Without You" - Bob Seeger ?. ?. "Arthur a Theme" - Christopher Crou 11. 10 Why Do Fools Fall In Love" ? Diana Ross Remember: Music Makes It Happen ? 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The News-Record (Marshall, N.C.)
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Dec. 3, 1981, edition 1
7
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