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Thursday Afternoon, February
THE WAYNESVTLLE MOUNTAINEER
Coming To The Strand
Ida Lupiifo admits to Howard DufC that she is the "Woman in Hid
ing" in this scene Trom the Universal-International suspense drama
oi' that name. Coining to the Strand Theatre Sunday-Monday. .
Four-fifths of the .water this
country uses eomes from streams
and lakes. Wells provide , the other
20 per cent. '; -
It's handy to have a special dust
Cloth put away in a convenient spot
in your living room io use when
necessary; This saves steps!
Two Show Daily Monday through Friday . 7 & 9 P.M.
Saturday: Continuous Showings . from 11 A.M.
Sunday: 3 Shows, 2. 4 and 8:30 P. M.
TODAY ONLY, FEB. 23
JOAN . DICX
: nl . :. 11111111 aiiimir irr nuimii f f
CHARLIE IKCUS ill BOWMAN
IUCILE WATSOM RUTH DONNELLY
BILLY GILBERT JOHN QDAUN
FRIDAY - SATURDAY, FEB. 21-23
to Save a Girl from
Old Arizona ablaze,; iW-t
when the King of
match in Tim,
who's mad .
Ads In Film
HOLLYWOOD (UP) . There's a
big business in Hollywood putting
free advertising for a bottle of
beer, a refrigerator or an auto
mobile in the movies,
rhe price runs from $200 for a
mention ,on a network radio show
to $10,000 for a mention in a
movie. There are ethics in the
business, hdwever, Ted Lewis, one
of the leaders, says. He dosen't,
throw free advertising at you un
less it belongs in the picture.
"I perform a service for pro
ducers," he said. "When they need
a set furnished, they call on me."
Lewis is one of the pioneers and
leaders in this strange Hollywood
industry devoted to getting free
plugs in movies and on the radio.
He and his cohorts persuade radio
writers to write jokes around the
names of such things as Comp
tometers or Electroluxea, and in
duce movie careramen to feature
closeups of a pack of Chesterfields,
In return, when the writers play
Doker the day after a big snow,
they can raise one vacuum cleaner
nnd call bv one washing macnine
Lewis, who specializes in tne
movie end of the business, figures
that a producer who puts on
scene in a bar is going to have to
Dn nut and stock the bar wltn
"I supply them free, ne ex
plained, "ft doesn't cost the pro-Hnrpi-
flnvthine and he dosen't
have to worry about it. the manui
facturer gets paid by the adver
All I ask is that they have a
bottle of Miller's Hi-Life beer on
Lewis supplied a.ceuple oi sacks
of a client's stable feed for
horsev scene in Hary M. Popkins
'Here Lies Love." His biggest jop
, . ' .U.1J l
was rpDrodUCina every sueu m
Schwab's drug store for another
movie set. 1
"One manufacturer offered me
$10,0OQ for getting a soft water
mentioned in a picture," he said,
"I turned it down. Sure, they
would have done it for me, but it
wouldn't be ethical,"
Plants His Advertising .
Lewis used to be a producer him
self and turned out the memorable
war picture "Walk in the Sun,"
Now bis many friends among pro
ducers toss their scripts to him
to see where he can furnish their
sets. Last month, he planted ad'
vertising in six movies.
"The writers for the Jack
Benny, Dennis Day and My "riend
Irma shows are always up in our
offices looking for gags," he added,
Once Jack Benny used a gag
kiddina the whole business. It
went something like this:
Rochester; Where's your. West
inghouse electric blanket, boss?
Benny: We don't have an electric
'Rochester: We do now.
Benny: A Westinghquse?
Rochester: Now we have two.
HOLLYWOOD (UP) - An expert
on pirate life and lore says Cap
tain Kidd must have had a good
Actually, retired Lt. Crrtdr. K. D.
Ian Murray says, Kidd was just
peanuts as a pirate.
"He doesn't deserve to be as
famous as he Is," Murray said.
"Many other pirates were worse
than he. He had the had luck to be
singled out and made an example
Murray, who boned up on pirates
during 28. years-at sea with the
British, navy, is in Hollywood as
technical adviser on a comedy
about pirates, Univcrsal-Interna-tional's
I saw the movie about Captain
Kidd,-" he added. "It was greatly
Murray doesn't demand, how
ever, thut the movie-makers ad
here, too strictly to the letter of
truth. In "Double Crossbones," for
instance, they assemble Henry
Morgan, Captain Kidd, Blackbeard
and Anne Bonney at a time when
some had been dead for years and
others were still in 'school.
Secret of Success
"The secret of success as a tech
nical adviser is being adaptable,"
Murray got his job after he had
gone to Hollywood to retire, apT
peared on ft radio quiz show and
disclosed to the master of cere.
monies that he was an authority
U-I heard about him and hired
At Tho Pari: Thursday and Friday
Robert Taylor is again cast in a great western adventure. The only
other time Taylor played in a western was in 1941 when he was
' cast as "Billy The Kid". He plays the leading role in "Ambush" lth
Arlene Dahl and John Hodiak. Coming to the Park Thursday and
Friday. . . .'.. "
him to show the art department
how to build pirate ships for an
other high seas epic, "Buccaneer's
Now that Murray's been in Hol
lywood a, while, he's beginning to
wish he could get in front of the
camera as Henry Morgan instead
of standing behind it seeing that
Morgan looks okay.
Murray, Known on the set as
"The Commander," wears a beard
just like a pirate and never appears
without his navy cap.
"It's always been with me," he
said, touching it tenderly; "It went
in the water four times, 1
"I also," he added, "unwillingly
went with it.
Want Ads bring quick results.
C -fi WrM. BiNNIE B AkNES-ALICE BKAPY
ALSO COLOR CARTOON AND CHAPTER
NO. 8 "KING OF ROCKETMEN"
LATE SHOW SATURDAY, FEB. 25
1 .' .
CESAR ROMERO ,
SUNDAY - MONDAY, FEB. 26-27
,i (RjiT?fa mm
Girl Ta Play
HOLLYWOOD (UP) Puring the
war, Adele Mara was voted the
armed forces' most popular pip
up girl, i
On the principle of giving the
boys what they want, Miss. Mara
is also the chief pin-up girl of a
current movie about the war.
She plays the war bride, of a
combat Marine in Republic's entry
in the Academy Award sweep
stakes, "The Sands of Iwo Jima.
"The boys picked Miss Mara for
this spot .five years ago," a studio
spokesman said. "We're just giv
ing them what they want."
The whole thing started- during
1944 when Some 10,000,000 fight
ing mert from Berlin to Iwo Jima
were mopping up the enemy and
reading the armed forces periodi
The editors of Yank jammed it
full of pin-up pictures to remind
the boys what they were fighting
for. Among them from, time to time
were pictures of Miss Mara, whose
smile and shapeliness lent them
selves to the purpose
ALSO COLOR CARTOON & NEWS
mi W ISE GET STRAND WISE 1
Letters Poured In.
"They got so many letters about
the various pictures," Miss Mara
explains, "that pretty soon they
took a poll and they ran repeats
on the girls who drew the most
mail. They told me I topped them
"They ran my picture 27 times,
or more than any other pin-up girl,
In fact, the only people who got
their pictures in Yank more times
than I did were President Roose
velt and General Eisenhower."
Gen. MacArthur came tn fourth.
"Miss Adele Mara is without
doubt the armed forces most popu
lar pin-ur girl," Yank commented
editorially in early 1945.
"I made sure the executives at
the studio heard all about this,
a number of times," Miss Mara
added. "I think that may have had
something to do with their giving
me the part."
y o m
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'71 - : V.. h m
I.,.:,-,: -rmv WW
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CUok at if OM&lUok atit Inside!
YOU CAUT fJATCH A
Shows Start at 7:00 P. X
THURS. & FEI., FEB. 23 & 24
"THIS IS MY AFFAr
ALSO SELECTED, SHORT SUBJECTS
SATURDAY, FEBRUARY 25
LAST QF THE MOHICANS
: SUNDAY, FEBRUARY 26
THE GREAT GATSB
, . Starting
ALAN LADD and BETTY FIELD
MONDAY - TUESDAY, FEB. 27 & 28
"THE BIG CAT'
lon McAllister, peggy ann garxb
and PRESTON FOSTER
WHERE YOU CAN ENJOY THE BEST PICTURES IN W
SEATED IN LUXURIOUS BODIFORM UPHOLSTERED i
mauuees sunaay s ana r, m, oaiuruays ii i oi, vw
Night Shows T and 9 P. M. Sunday Night 1:31
THURS. '& FRL, FEB. 23 & 24
T. ' ' '
OF THE WEST! I QM fe5
SATURDAY, Feb. 25
. , - ALSO -
Wherever you live whatever
the size of your family, kitchen or
budget be sure to see the new
Frigidaire Refrigerators for 1950.
See the complete' line of sizes
and styles from 4 cu. ft, to 17 cu. ft.
When you do, you'll see all the
reasons why your No. 1 choice
should be America's No. 1 Re
frigerator, FRIGIDAIRE I 7
Full-width. Freezer Chest
holds up to 45 lbs. of
frozen food. "
New full-length door,
, IcerBlue interior trim, newr
est kitchen fashion note
, All-aluminum, rust-proof:
. Adjuitablc sliding, shelf
New split shelf
Hydrotors that stack up
. Quickube. Ice Trays
mechanism with 5-Year
Protection Plan "
I 9 Co. Ft.
I Other New Friflidairei I
I from 184"75 J
JOYCE REYNOLDS and ROSS FORD
SUNDAY, Feb. 26
jf; ;j fcr'Twcr
youei J YcsrsTfa
?"J J a L
iey uvea i
1L r v
During the 1947-1948 school year
30,681 volumes were added to the
University of Kentucky, library,
fifth larger! In the South.''
Coma, In! Get the facts cbout cM th New 1950 FRIGIDAIRE Mod Is I
hh BIATRICE PEARSON
MIL FERRER Susan Daugtaft
h cussics ntitti
MONDAY and TUESDAY, Feb. 27 - I
DAVY CROCKETT, INDIAN j
GEORGE MONTGOMERY and w