Newspapers / The Waynesville Mountaineer (Waynesville, … / Feb. 26, 1951, edition 1 / Page 12
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Wo men id mi Ymst TTsei LacA: Confidence In Strange and in Strange stores . . . and Strange Service Shops What Percentage Of Total Sales Should Be Spent in Advertising? Hole are figures . . . compiled in part by the Bureau of Business Research, Harvard University, for Retail Business and by the Dartnell Survey for Maimfacturiiiy, wholesaling and jobbing. RETAIL Line of liusiiicss Percentage Auto, Accessories, Service Stations ... . 2.6 Drug Stores 2.5 Florists 5. Grocery Stores 1.5 Jewelry ....v....-.....,.:,; 3.9 Mens Clothing 3.79 Shoe Stores 3.7 Department Stores (considering volume) 2.6 to 4.35 Hardware .......... ...... 1.4 Beauty Shops i ... 5.3 Furniture Stores 7 to 8.2 Building Materials 1. Luxury Class of Business 8.7 to 10. Women's Apparel 3.9 Cleaners : , 3,5 Insurance (Life) ....... 4. Plumbing Fixtures ......... 2. Real Estate . . . . .. .. - I 2 . Eliminate waste, and get the most for your advertising dollar by concen trating your appropriation in the medium of GUARANTEED CIRCULATION-- v I THE MOUNTAINEER Apply it to your own experiences in buying! ' You'll take Old Familiar nearly every time in preference to Unknown Brand. The confidence that causes you to buy Old Familiar is a result of .ADVERTISING. 11....... 1.. ii.:.. . : 1 1 r. 1 j 1 1 !,,! .. ti"A tii. Mini'ie umi luuuuiucmai business principle 10 uie opcrauon i yom own business? Do shoppers visit or call you FIKST . . . because your firm name comes first to mind? Do they enter your door with CONFIDENCE? The confidence that makes a sale auto matic if you can supply the need? In the rush of business, under the welter of detail, we arc all apt to overlook the funda mental truths of good business practice. John Wanamaker, the apostle oi the modern merchant, said, "Newspaper advertising is expensive only to those who don't use it." Who does the advertising? Who does the business? You'll find the very same stores answer both questions. There must be a reason. The surest, most profitable method of sales promotion is consistent, timely advert in your newspaper. ...wu.,Wr advertising docs not guarantee overwhelming business success, but U re? rcsenis a prohlable lorm of "business insurance" for you. Il'c iirnU i ! i ..... 1 -.u..,raga,i? ... and thmking about. Why not ask for more complete info lion about how you can put Mountaineer advertising to work for your business? W . v r Vi ana asK lor a display advertising man to call on you.
The Waynesville Mountaineer (Waynesville, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Feb. 26, 1951, edition 1
12
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