?WPHHSPP!^" ? ???? ?JB * ii " '? VV ~- '9 mm ml mabimuia ? mmufc^k. * flm m m*' ' - .m^''? art'm am J^. A Directory ?f Fmnfflft Firm* r Wlkk Llvite Sdfe Buy and Brak in Ftrmvflle With Assmmnee if Ther Friendly Interest Bank of Farmville . The BANK OF FARMVILLE, al ways alert and willing to promote any movement designed to help tide community, is behind the Dollar Day plans of the merchants here Chartered in 1904 tkfc institution is one of the oldest banking: bouses In Eastern North ChfeKna and has resources of approximately a million and a half. Having expanded rapid ly since Ha organisation tbe officers have a right to feel a great pride in its record, to which is addet a feeling of satisfaction in its splendid hank ing facilities. THE BANK OF FARMVTLLE offers a complete, rounded service with a broad view point brought to bear on individual probtema. Belk-Tyter Got Be sure on these eventful DOLLAR DATS to go through every depart ment of BELK-TYLER'S, one of the largest and most modern department stores in Eastern Carolina, in which unusual vahsaa are the rule of every day. This firm however, promises customers real eye-opener bargains for these special trading days, and jouH find the values truly remark able. ' X v Ftrntviile Fttrnitur* Co. Serving community furniture needs for more then twenty*eigfct years, the FARMVILLE FURNITURE CO., has established an undeniable reputa tion for being a community institu tion . with a prestige- that extends throughout Eastern Carolina. This store extends a special invitation to you to look over its- complete stock during these DOLLAR DAYS and modetnfee your home with furnish ings that will make it -more cheerful, attractive and liveable. Carr Grocery Co. A superior supply of fancy fruits and vegetables and the quality lines of popular priced canned foods are always available it CARR GROCERY CO., one of the leading food stsrea of Famville, where modern equip ment is provided for the protection of perishable goods and select cuts of Choice meats are always available. Commercial Insurance Co. It is one to get Insurance, another to get the right kind of policy! That's where the COMMER CIAL INSURANCE CO., wiU help you . . . it offers you K#e, fire, hail, wifidstonn, and otterprotective bene fits. Its competent agents, through years of intelligent study tod-practi cal experience have gained a broad knowledge of insurance. Visit this amiuv while in town, on Mart-h 7 and 8 and taflr over year insurance prob lems with its abto luprescntatlvee. Rose's 5c-10e-2Sc Store The growth of ROSE'S 5c-10c-28c STOREfc bntintew since its establish-1 ment hen is little short at phenome nal So rapidly did it expand that it was forced to double its floor space some months ago and Increase all facilities to take care of Ha increas ing trade. The tremendous stock with its remarkably low prices attracts ? hundreds of customers daily and the ; efficient service retains than m mU ? , T E" ????? I mi ? '? . The Darling Dress Shop J You an probably so tired of look-1 ing at those old clothes you hare bafljfl wearing all winter and left overt from I last Spring that you walk by mirronj at fast as you can! Come to Rwm-I villa on 'Dollar Days aodbe fitted! in beautifol new spring styles at! prices lost as attractive at THE*] DARLING DRESS SHOP. Dart* Supply Co. Keeping pace with the thrifty prices j for DOLLAR DAYS the DAV& SUPPLY CO., has gone overita com-J plete stock and made specially se-| lected values which, you will appn-f] date upon your visit to this up-tiM date supply store. - Buy white you I can at the real savings offered you I by this firm. The Taraage fk * / I THE TURN AGE CO,-here has taken great pleasure in serving the! people of this community for yesotl and in Saving them many dollars on I supplies and the othter hundreds of! items they carry in the three stores! containing their huge stock. This! firm readily agreed to link up with ! the DOLLAR DAY plan in tha town's march of progress and bepm im-l mediately to marie their merchandise ! at prices guaranteed to attract buy-1 ers who are looking for real sav-1 ings. City Drug Co. CITY DRUG'CO., here hag carved! an enviable position in the business! life, achieving this position by prompt I service, dispensing only the highest quality drugs, sodas, confections and! the leading brands of cigars, cigar-1 ethos, tobaccos. Williams Grocery and Market WILLIAMS GROCERY AND MARKET as a food dealer in Earn-1 ville plays one of the most important I roles in the category of business to* I day. This firm makes possible the ! securing and delivery of foods from 1 all parts of the country to feed the I people of this territory. Large busi ness transactions are made daily by] this- concern; which is constantly striving, to provide fresh, ripe and wholesome prodhce for tables of their customers. Shop of Charm THE SHOP OF CHARM, where & fall Beauty Service caters to every requirement of the women of this community. When-your nails take on new beauty; when everyone admires the lustre and styling of your hair;; Iwhen all notice the creamy texture ! of your skin and remark about your youthful figure, you'll know regular beauty care in the SHOP OF CHARM pays you back in captivating charm. J. H. Harris I A, prominent merchant entering wholeheartedly into this muttal bene fit event is J. H. HARRIS, whose successful record of many yean in you can buy from this firm with complete confidence always, and that they an offering exceptional values at this. time. .. ? ? CARS AND TRUCKS 1 jji. One-fourth of all tracks and ono rixth of all automobiles manufactur ed and sold in the United States are purchased by the American farmer, aiwwKnr to the latent estimate, i . v. .r.??: UNCLE NATCHEL SAYS *. , i HEAHS MATCtfEfcJOOP ^ < ?** Jl ' .Tl'l* - ? . - Jy^TT^T-^ ;-'i . . K. Because Income for farmers de juris largely upon food consilijHtyh! tlon, we present below extracts from an address-recently-delivered by Milo Perkins, president of the Federal Surplus Commodities Corporation at Des Moines, Iowa. Space does not permit publication of the complete remarks of Mfc. Ffeh kins, but below will be found his discussion of the relationship be tween low-income families and pur chases of food, revealing a vast po tential market for the products of American farmers. ?? The Potential Low-lucerne Market Recently the Bureau of Labor Statistics and the Bureau of Home Economics, with the collaboration of the National Resources Committee, made a detailed study of incomes in the United States during 1935-1936. It covered about 29,499,000 families and 10 million single individuals rep resenting over 126 millions persons. These folk provide the principal market for agricultural commodities. Their incomes and their purchases are the key to agricultural prosperi ty, particularly for farmers who sell most of what they raise here at home. It may come as a surprise to us, and an unpleasant one, to know that this study indicated that there were more than 4 million families, or 14 per cent of the total, who had ah average income of only $312 for the year. fJion A million I 111616 WB1B '"Uiu ? ? other families, 27.5 per cent of ttaj| total, who tad an average income of | $758. And there were nearly 7 mil- B lion famffiea, 23 per cent of the B total, who tad average incomes of $1224, or about $100 per month^ I In other words, nearly two-thirds ? of our families tad incomes of leas B than $1500, and the average was only B $826 a year?$69 a month for a I whole fainilyl That's the -story of B under-consumptioft in one figure. Frequently, we hear statements B about the average income in the B United States. For instance, in 1936, B the average family income was about ? ? $1620. The important thing for ds ? I to remember is that 65 per cent of | I the people ware getting^on a^ aver^ I you're out of a job. ^ ^ ( I income is derived from the produc UHete are some startling facts: I I Only 848 million dollars of that! II food bill, or 6 per cent, came fromB II 4,200,006 of our lowest income fam-B l|ilies, who were about 14 per cent! I| of all families. I| Only 20 per cent came from anoth-B er 8 million of our families, who were Hi 27.5 per emit of the total. In other ? | words, nearly 42 per cent of our fam- ? I ilies provided only 26 per cent of our| l|?Ac percentage increase in purchaqjifl is larger as incomes increase to $1200 per year than it 1b whan they increase above that level. The farmer's real stake is in ths|fl bottom two-thirds of our city funi^fl lies who are fighting for an incoa$fl of $100 a month on which to eads$^l That's his greatest potential market? and it's right here at home. The over-stuffed third at the top, to which most of us in this room belong, has enough to eat, anyway. H ? ? ?? i .? i'jt . ? .?2 ' I Looking at Washington (Continued from page one) ? ' t. 1 ? ?*%'? 'V-vjriJi_ 11) ?.\ of the proposed locks is conjectural in the absence of complete plans and specifications, the sum of $860,000 was alowed for preparing the plans and specifications. Tn the Canal Zone, the President toured the defenses and afterwards advocated doubling the present num ber of planes and guns defending the Canal as necessary for the long range defense of the link between the two oceans. The additional d* fense units are needed, says "the President, to provide a better oppor tunity to discover attacking forces? even from the air or by sea?at a much longer -distance' from the