Newspapers / The News-Journal (Raeford, N.C.) / March 4, 1943, edition 1 / Page 3
Part of The News-Journal (Raeford, N.C.) / About this page
This page has errors
The date, title, or page description is wrong
This page has harmful content
This page contains sensitive or offensive material
THURSDAY, MARCH 4. 104 3 THE NEWS-JOURNAL. RAEFORI). N. C. PAGE THREE New n 3 Merchants Realize Need of spaper Wahington, Feb. 27. Despite prospective merchandise shortages, the American housewife is likely to find the usual large Volume of de partment store advertising in her favorite newspaper during 1943, the commerce department reported to day. A sampling survey made by field officers in principal cities, the de partment said, indicates "a keen ap preciation on the part of store own ers and managers of the importance and value of newspaper advertising, especially in the war emergency, not only to the store but to its patrons. Most stores, the department said, plan to keep their advertising poli cies flexible in order to facilitate ad justment to changing conditions Some indicated their newspaper vol ume would be limited only by the availability of the tools of the trade merchandise to sell, newsprint pa per and other materials that enter into advertising. "Some large . tores." the depart ment reported, "expect to continue newspaper advertising at the 1942 level. Eirht including one large chain, report an increase in their ad vertising. Others find it necessary to retrench somewhat as sales vol ume dions in order to maintain a traditional relationship between sales volume and advertising." The N ews - journa vert i sing M
The News-Journal (Raeford, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
March 4, 1943, edition 1
3
Click "Submit" to request a review of this page. NCDHC staff will check .
0 / 75