Ua&Ca/iHSqic^
Author of "How to Win Friends
and influence People*" IP
APPRECIATION PAYS '
Here is how one man applied a
single bit of psychology and in
creased his business ten per cent,
in three weeks. That man is
Frank H. Drake, of Huntingdon,
Pennsylvania. \
He put his savings into a small
filling station. But no sooner had
he moved in, than a big filling
station located near him; then
another. A price war started,
winter came. Mr. Drake worked
hard. He gave excellent service.
He was polite. But his business
went down hill. He grew des
perate. He didn't know what to
do.
The next day when a customer
drew up, Mr. Drake filled the
tank, thanked the customer for
patronizing him. He had thank
ed other customers before, but he
put a little extra fervor into this.
He appreciated the man's trade
and he made him realize that he
did. The man was about to start
his car. instead, he waited a mo
ment and talked. Mr. Drake real
ized that the man had been re
sponsive because his thanks had
been sincere. He decided to use
the same principle in dealing
with his other customers.
One-third of his business came
to him through courtesy cards
SSO REWARD
for information resulting in the arrest and conviction of any
party guilty of selling, or possessing for sale, quail in Surry
county.
Conrad Gentry, Surry Game Prot.
MOUNTAIN PARK, N. C.
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Soapless oil, dandruff shampoo or Castile
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WINTER NEEDS
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Wizard Super Anti-Freeze, Gal... 85c
GOOD PENN MOTOR OIL
5 QUARTS 1 _.B7
2 GALLONS li. $1.29
Western Auto Associate Store
O. I). Causey Elkin, N. C.
furnished by the oil company. So
he decided that he would do
more than merely say "Thank
you." He would make a special
appeal. He copied their names
and addresses and, a day or two
after they had called, sent them
a letter of appreciation. It was
a letter of real appreciation, too,
for every customer Mr. Drake got
meant he was staving off the end
that much longer.
The result far exceeded his ex
pectation. People drove in pur
posely to thank him for his let
ter. Not only local people, but
some from as far away as Har
risburg; one all the way from
Elmira, New York.
Then he tried out a letter on
40 of his old customers. This is
his letter exactly as he wrote it:
"You are one of my best custom
ers, and I certainly appreciate it.
Your account is as good as money
in the bank. I would like to
have more accounts as good as
yours. Maybe you'll be good
enough to help me. Will you
give me the name of two friends
who are as reliable as yourself?
Here is a stamped and addressed
envelope. I will write them and
tell them you are a customer of
mine, and ask them if they will
THE ELKIN TRIBUNE, ELKIN, NORTH CAROLINA
give me a try. And again thank
you."
Of course it worked. He had
many of his old customers work
ing for him, and in three weeks,
he increased his business ten per
cent. s
Everyone values sincerity. If
you refilly appreciate the trade
that comes to you, your custom
ers usually will stick to you
through thick and thin. But
don't fry merely to make an im
pression. There is nothing that
will more quickly merit contempt.
WITH THE SICK
The following patients have
been admitted to the local hospi
tal during the past week: Mrs.
Hugh Madison, Jonesville; • Joe
Finney, Independence, Va.; Ella
Atkinson, Mt. Airy; Virginia
Couch, Elkin; Howard Sparks,
Elkin; Dr. E. G. Click, Elkin;
Esq. Pholia Hanes, State Road;
Graham Haynes, State Road;
Lessie Jenkins, Dobson; Mrs.
Thelma Atkins, Mt. Airy; Mrs.
Virginia Cooper, Elkin; Arlis
Stanley; Mrs. Violet Hudspeth,
State Road; Mrs. Ticy Cheek,
State Road; Wayne York, White
Plains; A. H. Steelman, Boon
ville; John Taylor, Jonesville;
Mrs. Florence Culler, East Bend;
Mrs. Edith Childress, Hickory;
Jessie Lee Norman, Boonville;
Rich Chatham, Sr., Elkin; Bob
Carter, State Road: Lorene
Draughan, Jonesville; Harvey
Finney, Jonesville; M. T. Sprin
kle, East Bend.
Patients discharged during the
week were: Mary Ethel Gilley,
Clifton; Jay Duncan, Sparta;
Julius Reece, Jonesville; Eloise
Tucker, Elkin; Jacob Branch, Mt.
Airy; Mrs. Robert Transou, Elk
in:; Mrs. Mozelle Boyd, Elkin;
Aileen Johnson, Elkin; Mrs. Opal
Nance, Elkin; T. S. Wellborn,
Cycle; Mrs. Jane Godson, Low
Gap; Rich Simmons, Low Gap;
Carl Combs, Elkin; Pernia Jester,
Jonesville; Mrs. Leona Swaim,
Cycle; Mrs. Hugh Madison, Jones
ville; Ella Atkinson, Mt. Airy;
Virginia Couch, Elkin; Howard
Sparks, Elkin; Mrs. Florence Cul
ler, East Bend; Bob Carter, State
Road.
ST. PAUL
Several people from this sec
tion attended the funeral of
Thomas Myers at Swan Creek
Sunday.
Mr. and Mrs. Will Holcomb, of
Jonesville, visited Mrs. Holcomb's
mother, Mrs. W. E. Macey, Sun
day.
Mrs. George Johnson, of Har
mony, is spending some time here
with her daughter, Mrs. Ray
mond Henderson.
Mrs. Omar Walker and little
daughter, Barbara Jean, spent
the week-end near Swan Creek
visiting Rev. and Mrs. D. C.
Swaim, the latter her sister.
Mr. and Mrs. Reuben Allred
announce the birth of a son on
November 16, 1939.
Mrs. Herman Cash, of Yadkin
ville, was the guest Saturday of
Mr. and Mrs. Reuben Allred, the
latter her sister.
PLAN DRIVE TO
IMPROVE GROUNDS
A drive for the improvement of
all Surry county school grounds
has been launched by John W.
Comer, county superintendent.
Home economics and agricul
tural classes of the different
schools will draw plans and make
plant choices for their individual
schools. These plans will be sub
ject to the approval of Mr. Comer.
The plan Includes a nursery on
the school grounds, which will be
tended by the vocational classes
of the schools.
Improvements are to be made
with WPA funds, it was said.
POSTOFFICE DEPT. IS TO
RECEIVE PROPOSALS
Proposals will be received at the
office of the Second Assistant
Postmaster General, Postoffice
Department, Washington, D. C.,
until 4:30 p. m. of January 23,
1940, for carrying the mails from
July 1,1940, to June 30, 1944, upon
the star routes in North Carolina,
South Carolina, Georgia, Flordia,
Alabama, Mississippi, Tennessee,
and Kentucky, it has been an
nounced by the postoffice depart
ment.
Proposal forms and all necessary
information will be furnished up
on application to P. W. Graham,
I local postmaster.
Mr. and Mrs. O. D. McCormick, |
of Elk Creek, Va., spent the
week-end here the guests of Mr. J
and Mrs. Joe Bivins, at their
home on Gwyil avenue. Mr. and
Mrs. McCormick, Mr. and Mrs.
Bivins and son, Joe Gwyn, Miss
Oleen Norman and Dick Graham
attended the Carolina-Duke game
in Durham Saturday.
Patronize Tribune advertisers.
They offer real values.
THE DOCTOR
By W. E. Aughinbaugh, M. D.
Strange War Machines
War is a brain spattering, blood j
drenching art. Swift called war
the mad game that the world has
loved to play since time began,!
for primitive men started the!
first war, and sophisticated andj
educated men the last one. As
long as men live, it seems. Mars,
the unscrupulous God of War,
will reign supreme.
Seneca, who was born about
the year 54 B. C.. and who evi
dently was a pacifist, gave birth
to a sentiment regarding war,
which many today believe, when
he said: "We arrest those guilty
of manslaughter and execute
murderers, but the public slaugh
ter of whole nations, by soldiers
under uniformed generals, makes
these men national heroes."
Since early times, men have
engaged in improving and de
vising engines of war to confute,
confound and destroy their en
emies.
Prom the days of the club, the'
weapon of the first fighters, to,
bombs and their deadly gases, the!
scientific product of hiilitary;
chemists of the present age, the'
perfecting of machines and
methods to destroy humanity, has
steadily progressed.
Even animals have been called
upon to aid man in his attempts
at conquest.
When that famous sea bucca
neer Morgan attacked Panama,
then under the domain of Spain,
with the purpose of capturing
the place and looting it of its
great horde of golden treasure,
en route from the mines of Peru
to the mother country, the Hidal
go commander attempted to route
him by releasing several thousand
enraged wild bulls, which he
chased toward the invading host.
Morgan stampeded the steers
against the Spanish troops, who
retreated and finally surrendered.
He then sacked the treasury
and the churches and obtained
the greatest financial prize of his
career—due chiefly to the stam
peded cattle, for his piratical
crew were outnumbered twenty to
one by the garrison they attack-
I edi
During the World War, thej
German troops in East Africa,!
about 10,000 men, held off the
Allies' armies, whose combined
strength was approximately 300,-
000, by the aid of bees and horn
ets, who were stirred into action
by electric buzzers inserted in
their nests. The current was
turned on when troops and pack
trains with supplies approached
through the dense jungle trails.
Virgil and Pliny also speak of
the soldiers of their day employ
ing bees to help them attack be
leagured garrisons.
One of the earliest patents ever
granted took advantage of the
bees' natural hatred for intrud
ers, when angered.
In 1326 A. D., Edward II of
England, issued letters of patent
to one of his courtiers for a de
vice mounted on a movable base,
provided with small wheels, and
having an upright thereon, con
taining arms "like unto ye wind
mille arms, ye said arms being
provided with means for ye
holdylng of bee-hives at ye ends."
When this engine of war was
moved toward a wall or a fortress
the wind mill arms were rotated
by a belt driven by a hand wheel,
and the angry bees ejected from
their homes, swarmed over ob
structions and city walls and at
tacked the defenders.
This strange device Is credited
with having routed many soldiers,
capturing cities, and bringing
numerous victories to the Eng
lishmen.
W wmaTTTVHI
F t °
M-M-M - BOY \
flr OH eov/ 80T MOM
MVS WC OU6HT TO OE
'SPECIALLY THANKFUL TO
E !aMCY
HELPING US KE^/
For Over Indulgence
Alka-Seltzer 30c-60c
Nya! Antacid 50c-SI.OO
Acidine 75c
Sunrise Service
Planned For
Thanksgiving
A sunrise Thanksgiving service
will be held Thursday morning,
November 30, at the First Bap
tist church at 7 o'clock. The
service will be in charge of the
Baptist Training Union of the
church. e
A cordial invitation is extended
the public to attend.
FLAG RAISING TO BE
HELD AT 11:00 TODAY
The flag raising at Elkin high
school which was originally sche
duled to' have been held Monday,
was postponed until this morn
ing (Thursday), at 11 o'clock.
Rain prevented the exercises as
first scheduled.
A Winston-Salem daily paper
carried a story Tuesday stating
the exercises had been held, giv
ing full details. This was in
error.
I
II BPm^^%"-"' - ''' : - : f
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Thursday. November 23. 1939