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THE CAROLINA MOUNTAINEER THPKSDAY. OCTOBBB 1, 12S v;
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"ERE, in brief form, we present for your information nine vital facts underlying the success of Dodg
Brothers. Inc.. and the goodness and value of their product.
Dodge Brothers, Inc., consider these facts so fundamentally important to the motor car buyer that they will
be repeated, from time to time, until every newspaper reader in America may be presumed to have read them:
Dodge Brothers, during the past eleven years, have built and sold more than one million
four hundred thousand motor cars and more than 90 per cent, of these cars are still in
service. This record requires no comment. It stands impressively alone in motor car
It has never been Dodge Brothers policy to build yearly models. When an improvement,
THAT IS REALLY AN IMPROVEMENT, is discovered, it is made AT ONCE. Their
slogan, "Constantly Improved, But No Yearly Models" is familiar the world over.
Dodge Brothers build one chassis and only one. This policy materially lowers manufac
turing cost. It also enables Dodge Brothers engineers to concentrate their entire time and
thought on the betterment of this one type.
Dodge Brothers have never had an "off year" or an "off car." This is because they have
never used the public as a testing ground for "new models" or lowered the quality of their
product in the slightest degree. Every change has been an improvement on the original
Dodge Brothers pioneered in building the first all-steel open car and the first all-steel
closed car. These epocal developments have saved Dodge Brothers owners many mil
lions of dollars by materially prolonging motor car life and by effecting marked econo
mies in manufacture. This construction has also reduced incalculably the danger
from accident and fire.
Dodge Brothers sell directly through their dealers to the purchaser. There
are no sectional distributing agencies to increase the cost of distribution and the cost of
Dodge Brothers have never given so-called "free service." The car is sold at a fair and
honest price. Nothing is added to this original purchase price to pay for service that
the owner may never need.
Dodge Brothers Dealers were pioneers in unanimously adopting the flat rate service sys
tem. By this system, the owner knows in advance what any service job will cost. There
are no unpleasant surprises in his bill?.
The sturdiness and long life of Dodge Brothers Motor Car is reflected in its resale value.
Comparatively few Dodge Brothers Motor Cars are advertised in the resale columns of the
newspapers. The values they bring testify unanswerably to their goodness and the pub
lic's belief in their goodness.
The purchase of an automobile is a serious and important business. The time has passed when transient nov
elties can lead a thoughtful buyer to overlook the great essentials of motor car worth. v
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is accepted, the world over, as the hall mark of dollar-for-dollar value.
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