what is
the definition o!
a private brand?
To some people, it is a retailer's o wn brand created
with selling price first in importance and quality second.
To us at A& P, it's the opposite.
Quality comes first.
Value.. .the best for the least is the rule for our private brands.
If this wasn't true, how foolish we'd be to invest, as we have,
literally millions of dollars
in processing plants and testing laboratories.
I
If all we wanted were products we could sell cheaply
without quality control, anybody could produce them for us.
The idea of quality private brands isn't new at A&P.
As a matter of fact, it's one of our oldest policies -
and by golly, we're proud of it.
Are A&P Private Brands a good reason for shopping A&P?
They're one of many.
^ COPYRIGHT " 1966. THE CHEAT ATLANTIC * PACIFIC TEA CO.. INC.
25 Cents Off Label?You Pay
COLD ?. jg $1 4d|
POWER # I ? 11 ?
Dixie Wh|N Paper Ptates ^ 69c
HERB-OX CHICKEN OR 3EEF ' i
Bouillon Cubes 2 V,m 17c v
3-CENTS OFF LABEL?YOU PAT
Softex Bathroom Tissue 4 p??g 32c |
GOLDEN RISE Biscuits 6 Pkg*. 534
NUTLEY ouo 1/4 Sticks 2 Lb. 354 I
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BACK-TO-SCHOOL VALUES!
FILLER PAPER
*8? 59c '"f 39*
PLAIN ENVELOPES '%?? 39c
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k PEARL PENCILS 'r\1' 29c } I
LIBBY'S BRAND WHITE 1
VIENNA Ml
SAUSAGE mi
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C& ZOC CARTON
? LAUNDRY DETERGENT |
ADVANCED ALL ts 79c I
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PRODUCTS
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"SUPER-RIGHT" LEAN, BONELESS M M I _ .
STEW BEEF - 55c K e'
"SUPER-RIGHT" FAMOUS QUALITY
SMOKED PICNICS 39c a -
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ANN PAGE GRAPE JELLY 2 u>
ANN PAGE PEANUT BUTTER . a, s
ANN PAGE PORK & BEANS s o, con 10c i-u
ANN PAGE PANCAKE & WAFFLE SYRUP . P. e C
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Fillets St 49c 35c St 53c
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706 MARVEL BRAND ? SPECIALLY PRICED!
TTi ICE CREAM % 53c
''C A&P BRAND ALL GREEN
_ ASPARAGUS % 43c
mP WELCH'S CONCENTRATED
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69c Kmg ? J
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COFFEE ,o<?' $1.09
? HEARTY & VIGOROUS ?OUR OWN WW f1
TEA BAGS 3% 45c
? WHITE HOUSE NON-FAT INSTANT
??| DRY MILK SOLIDS vg 95c
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A&P "OUR FINEST"
? a" GRAPE JUICE 2 iS 55c
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YUKON CLUB 15 V iM
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