Belk's Sale, Celebrating Anniversary
Of Founding, Will Start Thursday
Belk's of More head City wiU cele
brate the 70th birthday of the
founding of the first Belk store (in
Monroe, N. C., in 1888) with a
Founder's Day sale starting Thurs
day, April 24.
And the more than 300 Belk
stores .throughout the IS states in
which they are operated will like
wise celebrate the three score and
* ten birthday with Founder's Sales.
Luther Earl Lewis, manager of
Belk's of Morehead City, has as
sembled a galaxy of seasonable
merchandise for this event, so va
ried and numerous, so sparkling
new that customers will think
themselves in a limitless fairyland
of delightful things.
William Henry Belk at 26 was a
ramrod tall man with a strong re
' ligious sense nurtured by his Pres
byterian mentors, a faith in the fu
ture, confidence in his abilities and
$750 in personal savings.
At 10 Per Cent
He borrowed an additional $500
at the usurious rate of 10 per cent,
rented a store building in Monroe
at $25 a month and started dry
goods selling. In six months he
repaid the $500 loan and had a
, clear profit of $3,300.
Years later he said he never
made so much money so fast.
In 1888 all stores depended upon
their charge accounts for most of
their revenue. This led to abuses
in the form of crop liens for farm
ers who were unable to pay and to
exorbitant rates of interest.
The Belk store, however, inaugu
rated the novel system of requir
ing cash for all purchases. It was
a major innovation.
When Mr. Belk died in February
1952, at the age of 89, he had left
his indelible stamp on the huge
store chain. As a youthful mer
chant he insisted on two qualities
as the fundamental basis for his
store operation. They were abso
lute integrity and honesty ? and
hard work. On this foundation of
honesty and hard work he built a
way of doing business:
Buy for cash in large quantities;
sell for cash at a low mark-up; sell
at one established price for all
customers ? no bargaining; strict
honesty and fair dealing with cus
tomers and associates; money re
funded to customers on goods
promptly returned, if dissatisfied.
Mr. Belk made not only himself
wealthy but scores of store man
agers. most of whom he took into
partnership, and scores of other
executives. He believed in, and
i practiced, sharing not only the re
sponsibilities of operating a huge
store chain but its profits as well.
Church Benefited
And as his effort to repay the
Giver of Life he invested a major
part of his weath in philanthropies,
concentrating on the Presbyterian
Church. The John M. Belk Foun
dation, named for his brother, Dr.
John M. Belk, is credited with
helping to establish 335 Presby
terian Churches and manses, a
number slightly greater than the
number of Belk stores,
i Mr. Lewis, manager of Belk's in
William Henry Belli
. . . great merchant and philanthropist
This is the first Belk store, founded in Monroe in 1S88.
Parents Begin Scrapbook
Of Clippings for Baby
Commerce, Tex. (AP)? Mr. and
Mrs. James West have started a
scrapbook of newspaper clippings.
They believe that when their
baby son, Mike, grows up he'll en
joy reading about what happened
since he was born.
The clippings are birth announce
ments, news of world events, bus
iness conditions and baseball
scores.
"We've even dipped some of the
comic strips," Mrs. West said.
Morehead City, which was opened
in 1951, follows steadfastly the
sound business policies originated
by the founder.
His efforts to make the great
Founder's Day sale, starting next
Thursday, will exemplify not only
the high standards of Belk mer
chandising, but will be a credit to
the ever growing sentiments of
Carteret Countians to "shop at
home" which Carteret Countains
will do if only merchants like
Belk's will provide the incentive.
Samovar
VODKA
3.90 $0.50
4/5 qt. Pint
[ Product of U. S A. Booko Komponfyo.
Schonley. Po and Frctno, Calif. ? Mad*
? from Groin ? 100 proof. ?
fcn GRAND
TP OPENING
ASSOCIATE STORE
FRIDAY & SATURDAY
April 18 and 19, 1958
IN OUR NEW LOCATION
921 Arendell Street
Come in and Register for These Valuable Free
Prizes. Nothing to Buy ? You Need
Not Be Present to Win:
Adults
First Prize ? Wizard Power Mower
Second Prize ? Truetone Radio
Third Prize ? Wizard Waffle Iron
Fourth Prize ? Wizard Automatic Iron
Children
T rut one Portable Phonograph
FREE GIFTS FOR EVERYONE
Balloons for the Children
? Drawing For Prize* April 27 ?
SPECIAL: Free Dish Sets to the First 15 Ladies
To Enter Store Friday
, Doors Open At 9:00 A.M.
Western Auto
921 ARENDELL ST. MOREHEAD CITY, N. C
This building Is the headquarters, in Cliarloue, or the Beik em
pire. Here, one of every item sold in the Belk stores is on display.
Local managers make their merchandise choices, but then buy direct
from the manufacturers. Each Belk store is an autonomous unit.
Island Church
loins in Program
The Sunday School of the Har
;ers Island Pentecostal Holiness
'hurch last Sunday observed the
irst day of the seven-week Loyal
y Campaign which continues
hrough Pentecostal Sunday, May
5, in the North Carolina Confer
nce churches.
Superintendent Dewey Wilson
I
and the Rev. Sam L. Wichard of
the local congregation noted a
large attendance for the first Sun
day after Easter and also reported
an enthusiastic response to the
opening Sunday's theme, "Lesson
Preparation."
This conference-wide project is
being led by the Rev. C. L. Turpin
of Goldsboro, conference director
of the Department of Christian
Education.
An invitation is extended to the
people of the community to attend
the local Sunday School, said Sup
erintendent Wilson.
Luther Earl Lewis
. . . More head City's Mr. Belk
W. B. Sprinkle
Will be Speaker
At Bettie Church
The Rev. W. B. Sprinkle will
preach during revival services in
the Woodville Baptist Church, Bet
tie, beginning Sunday night at 7:30.
The Rev. Mr. Sprinkle has held
many pastorates in western North
Carolina as well as in the Pied
mont and Coastal sections. He
served 12V? years at New Bridge
Church in Buncombe Association,
having three different pastorates
at the church.
The Rev. Mr. Sprinkle has re
tired from active duty as pastor,
but is busy conducting revivals
and serving as supply pastor.
Veteran Sends Gift*
To Crippled Children
Richmond, Va. (AP)? The Crip
pled Children'! HospiU' here has
received another present of hand
made leather goods from an anony
mous patient at Richmond's Mc
Guire Veterans Administration
Hospital.
The latest gift from the patient,
who is both paralized and para
plegic, was 18 dozen leather shoul
der baft, wallets and belts. A local
leather merchant estimated the
value of the articles at about $4,000
retail.
The VA patient, who wishes to
remain anonymoua, has made sev
eral other similar gestures in the
past.
A small herd of Barary sheep,
imported from Africa, thrive in the
Canadian River section oi New
Mexico.
SERVE FRESH
Seafood
DRESSED AND DELIVERED
Just Call ? .Phone 6-4020
It's Economical to Serve Delicious,
Easy to Prepare Seafood. Have Some Today!
OTTIS' FISH MARKET
8th and Ev?n? St?. Morehead City
/
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PIGGLY i
WIGGLY ?
Why Shop PIGGLY WIGGLY?
Because- PigglyWiggly's shelves are stocked
with the very finest meats, vegetables, and
nationally advertised merchandise available*
for* your preference and taste.
Because -PigglvWigqlv's efficient food store
facilities make shopping easier, more pleasant for you.
Becausc-Pigqlv Wiqqlv's character as an inde
pendent home-owned food store makes
possible a lower overhead cost, savfogs
passed syvte you - and profits kept in your
community.
Because- Piqqly Wiqgly's policy of abso
lute satisfaction insures you the best
service and foods available or your money
cheerfully refunded.
BECAUSE Gill's Hotel Special
COFFEE ?. o':, 79^
BECAUSE All Brand* Canned
Biscuits Only ^ Can* 23*
BECAUSE Gordon'* Bo-Jo, Box of 12
Moon Piessii49*
BECAUSE 2-Oz. Can Flat Fillet* of
Anchovies 29*
Cha*e St Sanborn In*tant
COFFEE T
Swift'* Shortening
JEWEL 3 - 69*
Tetlejr
Tea Bags 20*
Heinz Strained
Baby Food 3j?31*
SSS MXAD?"e N? Bu" with '
Shelf Paper 43*
BECAUSE ECONOMY
T-Bone - Sirloin - Club
STEAK
IS
ONLY
69?
BECAUSE Sliced 8-Oz. American
Cheese Only 29<*
BECAUSE Freih Pork
Livers, - 29/
Local Sweet
BECAUSE POTATOES Only jjj| For 39*
BECAUSE Frocty Acres Frosen
Strawberries
19'
lO-Oz. U
Pkf. Only
BECAUSE Sunnyland
Margarine
U Only
2"? 35^
KRAFT Miracle Whip
Salad Dressing - 3 5* * 55*
FAB 2 s 59/
Camay
SOAP 3 - 37?
"Just Because"
BECAUSE ? WE CASH PAYROLL CHECKS and REDEEM COUPONS
? . ? _
Prices Effective April IT ? 11 ? It
Store Roars - I A.M. to I P.M.
Clow Wed. 1 P.M.? Open Fri. 'til T P.M.