Newspapers / Philanthropy Journal of North … / Feb. 1, 1994, edition 1 / Page 15
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February 1994 Philanthropy Journal of North Carolina • 15 Alternative Continued from page 14 the growth in giving to charities out side the United Way outpaced the growth in giving to local United Ways by $97 million in employee contribu tions between 1989 and 1992. That trend may indicate “a major paradigm shift in workplace fund raising,” the report says. The report, by an organization that encourages greater choices in workplace giving campaigns, comes as local United Way affiliates are totaling figures from the first cam paign since the fundraising disaster of 1992, when contributions fell 4.1 percent in the U.S. That was the first decrease in funding since World War n. For the most part, local United Way leaders and the United Way of America attributed the dismal cam paigns of 1992 to a poor, economy, corporate downsizing and fallout from the scandal involving William Aramony, who was ousted as presi dent of the United Way of America. The report argues otherwise. The recession, says the report, was long over by the start of the 1992 United Way campaign. And it says that even if donors still were feeling a financial pinch by the fall of 1992, giving outside the United Way increased that year by 6.8 percent. At the same time, workplace donations to charities outside the United Way increased 5.3 percent. The number of alternative funds also is increasing rapidly. The United Way has dominated workplace fundraising campaigns since the first one was introduced by Henry Ford in the 1940s. The first alternative fund didn’t enter the pic ture until 1959, when a combined health appeal federation campaigned in Baltimore. And beginning in 1980, when the F rom 1989 through 1992, growth in giving to charities outside the United Way outpaced growth in giving to local United Ways by $97 million. Combined Fed eral Campaign was launched, alternative funds have been entering the workplace campaign scene in force. From 1980 to 1990, the number of al ternative funds grew from 31 to 172. And the report says those funds project major gains in their 1993 cam paigns. In North Ca rolina, the En- vironmental Federation of North Carolina solicited funds among 19 employers, up from seven in 1992, and North Carolina Community Shares increased its workplace cam paign sites by 14 — for a total of 26 employee campaigns. Neither federation had final cam paign results \\4ien the Philanthropy Journal went to press. The report also outlines the dif ferent types of local and national alternative funds, and profiles sever al funds in each region of the U.S., as weil as the organizations they sup port. The report also looks at major corporations that recently have opened their doors to alternative funds, including Microsoft, Mattell, Levi Strauss, Gannet, USA Today and Whole Foods of Austin, Tex. Copies of the report are available tor $15 from the National Committee tor Responsive Philanthropy, 2001 S. Street, NW, No. 620, Washington, D.C., 20009 A long journey Mint Museum receives gift held up by Nazis Charlotte’s Mint Museum of Art recently received the largest cash bequest in its history, thanks to polit ical changes in Europe. The museum will receive $218,454 from the estate of Hans G. Cahen, a former East German who became friends with a Charlotte resi dent. Cahen’s father owned property in Berlin that was seized by the Third Reich during World War R. Cahan, who died in 1983, left ARTS $236,000 to the Mint. In 1984, the museum received $18,000 of that, but the remainder of the bequest was in Berlin in the hands of the German Democratic Repubiic. In the wake of the reunification of Germany, that remaining property recently was returned to Cahen’s estate. And now the estate has com pleted the bequest to the Mint. M. Mellanay Delhom, who houses her collection of pottery and porce lain at Mint, knew Cahen when they both lived in Chicago. “Mr. Cahen was a neighbor, friend and avid coilector who sought my guidance, particularly with his holdings of Dutch tinglaze wares,” says Delhom. Cahen’s bequest will be used to establish a Hans G. Cahen Endow ment Fund for the support of the museum’s ceramics collection. Spotlight on giving National surveys eye foundations Two new reports from the Council on Foundations in Washing ton paint a more detailed picture of the activities of U.S. family and com munity foundations. “Trends in Family Foundation Governance, Staffing and Manage ment,” looks at a segment of the foundation world that has been his torically hard to research. The report is based on informa tion received from 227 family founda tions - a category that makes up about two-thirds of the nation’s more than 30,000 foundations. A second publication, “Donors of Color,” looks at bow non-white phil anthropists mi^t benefit from usiug community foundations to achieve their giving goals. Here’s a summary; TRENDS IN FAMILY FOUNDATIONS • Family foundations represent about $86 billion in assets and give away more than $5 billion each year. The Council on Foundations esti mates that the vast majority of family foundations hold assets of less than $5 million. • Forty percent of family founda tion trustees are women. The remaining 60 percent most often are white, male and in their fifties. • Two-thirds of family foundation trustees surveyed do not receive compensation for their board ser vice, although they are legally per mitted to do so. DONORS OF COLOR • Minority communities generally are not aware of the activities of community foundations. At the same time, interest in organized philan thropy is increasing among those communities. • Community foimdations should attempt to understand the differ ences between various racial and ethnic groups and learn more about their philanthropic traditions. • More than two-thirds of the 45 community foundations participating in the survey did not have any special outreach programs for minorities. • The report praises the Foundation For The Carolinas in Charlotte for its recent outreach efforts to minority donors. For copies of either report, eali the Council on Foundations, (202) 466-6512. Sanders Continued from page 14 getting the right people at the table to confront the problems, using the United Way as a neutral ground and seed bed.” Under Sanders’ leadership. United Way of Central Carolinas was instrumental in the creation of the Council for Children; Council on Aging; Child Care Resources, Inc., which has become a national model for child care referral services; Charlotte Emergency Housing, an uptown shelter for homeless men; Metrolina AIDS Project; the AIDS Consortium and ReadUp Charlotte. Last year. First Call for Help, the United Way’s information and refer ral service that’s jointly funded by Mecklenburg County, handled rou^- ly 46,000 phone requests. And 578 volunteers received training on how to serve on not-for-profit boards through its Volunteer Leadership Development Program. “People need connections to one another, and the United Way is a connecting system, a way of bringing people together to solve community issues. That’s the most satisfying part of what I do,” Sanders says. “We’ve injected the organization into community life and dealt with tough issues like AIDS, homeless ness and literacy. That’s not the most common pattern among United Ways. But here we believe we’re not just a fundraiser for our family of agen cies, but a community resource, a capacity-builder to help agencies be better.” Sanders’ leadership also was apparent in 1992, when news broke about the high salary and lavish lifestyle of William Aramony, then president of United Way of America. United Way of Central Carolinas was the second local affiliate in the U.S. to stop paying dues until the prob lems were effectively dealt with. “It was a substantial crush for many of us, and the pain was consid erable,” says Sanders. “Some of us were absolutely appalled. We have always been in the forefront of accountability of funds, and that’s why we were so shocked, withdrew funds and generally raised hell.” Restructuring at the national level has solved many problems that caused the scandal, he says. Locally, the organization has had to do a lot of work to educate donors that it is a local and independent institution that receives services from the national organization only to help do its job. Still, United Way of Central Carolinas saw the amount raised in its annual campaign decrease in 1992 to $17.56 million from $18.03 million the previous year. United Ways all over the U.S. must deal with the effects of down sizing in corporate America, which has been the main source of its vol unteers and contributions. The growing demand from the public for donor responsiveness and accountability, as well as increased competition for charitable dollars, are requiring local affiliates to re evaluate how they do things and respond to a changing environment. Sanders will step down during this year’s campaign cycle. He announced last April that he would leave by Nov. 1,1994, just days after his 60th birthday. A national search is underway, chaired by Russell Robinson, a lawyer and former United Way chairman. A successor is expected to be named by April. Sanders wUl stay on for several months to help ease the transition. His plans for retirement include some teaching, volunteer work, some part-time consulting and spending time with his wife Mary, four children and six grandchildren. Although Sanders’ impact on United Way of Central Carolinas will be felt for years to come, he will nev ertheless be missed. And it won’t just be his marvelous singing voice wMch led the chorus of 'God Bless America’ at the end of every annual campaign. 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He truly embodies the human values of the United Way.” ^ HowTo^ooise F\md Raising Software When The (Choice Isn’t Obvious.. It’s easy to get lost in today’s maze of software. But, choosing software doesn’t have to be hard. First, look at the people who will be helping you. The people behind Donor II understand fund raising. They know how to help you use software to track donors and prospects in the fastest, most efficient way And, thQ^’ve made Donor II very easy to learn and use. Donor H was designed especially for development professionals by Systems Support Services to manage all components ofyour development program. It gives you immediate access to donor and prospect information and allows you to easily record and reference gifts and pledges. Donor II maintains statistics on vital development program areas, including campaign effectiveness and name acquisition efforts. It lets you create personalized letters, generate reports, a,nd easily manage a memorial giving program. 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Philanthropy Journal of North Carolina (Raleigh, N.C.)
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Feb. 1, 1994, edition 1
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