18 • Philanthropy Jounml of North Carolina
February 1994
Grants
Continued from page 16
grants; $2,000, Town and Country
Committee, Division of Missions, for
strengthening rural churches;
$16,000, W.N.C. Conference of the
United Methodist Church, for schol
arships, education consultant,
strengthening church; $696,500 to
32 Methodist churches for building
grants.
FOUNDATIONS
Foundation for the Carolines,
Charlotte. Eight grants: $5,000,
Bowman Gray School of Medicine,
Winston-Salem, prostate cancer
research; $3,000, Chronic Fatigue
and Immune Dysfunction Syndrome
Association of America, Charlotte,
research; $5,000, Duke
Comprehensive Cancer Center,
Durham, ovarian cancer research;
$5,000, Heineman Medical
Research Center, Charlotte, heart
transplant research; $5,000,
Lineberger Cancer Research Center,
Chapel ffill, cancer research;
$4,600, National Retinitis
Pigmentosa Foundation, Baltimore,
Md., eye research at Duke University;
$3,000, UNC-Chapel Hill, research;
$993, Duke University Medical
Center, AIDS research.
HEALTH
North Carolina Academy of Family
Physicians Foundation. Undisclosed
support from First Citizens Bank,
Triangle Bank and Trust Company,
Jefferson-Pilot Life Insurance,
HealthMark, Carolina Power and
Light Company and Ortho
Pharmaceutical Corporation.
Renewed support from Allen &
Hanburys, a division of Glaxo;
Medical Protective Company;
Carolina Permanente Medical
Group. P.A.; all Grand Patron mem
bers of the corporate membership
program.
Central N.C. chapter of American
Red Cross, Durham. Won a $24,306
outreach grant to expand its
HIV/AIDS education program to
migrant and seasonal farm workers
in Granville County. Award comes
from cooperative agreement between
national American Red Cross and
Centers tor Disease Control and
Prevention.
SOCIAL CHANGE
North Carolina Center for Laws
Affecting Women, Winston-Salem.
$20,000 from Z. Smith Reynolds
Foundation tor general operating
support.
District Attorney's office, Durham.
New computer equipment from
Northern Telecom valued at
$25,000 as part of company's
$75,000 contribution to the New
Durham II campaign, designed to
rebuild Durham's economy and fight
crime.
Food Bank of North Carolina,
Raleigh. $10,000 from Paul
Newman's Food Products to pur
chase a truck. Newman Products
gives 100 percents of its profits to
charities.
Durham, Companions. $8,650
from the Greater Triangle
Community Foundation for the
Durham Impact project for at-risk
youth.
Passage Home, Raleigh. $35,000
from the Z. Smith Reynolds
Foundation to strengthen and
expand comprehensive housing and
support services program for low-
income families.
Charlotte-Mecklenburg Housing
Partnership. $863,231 from HOPE
3, a program of the federal Housing
and Urban Development agency to
help low-income families become
home owners. Donation from First
Citizens Bank of a lot for a house.
Home will be sold to low- to moder
ate-income family.
N.C. Council for Women, Raleigh.
Fifteen grants: $55,000, Family
Resources Center of Rutherford
County; $55,000, Winston-
Salem/Forsyth County Council for
Women; $55,000, The Women's
Center of Fayetteville; $12,000,
Catawba Community College;
$10,000, Cleveland County Abuse
Prevention Council, $20,000,
Mecklenburg County Women's
Commission; $10,000, N.C.
Cooperative Extension (Gates
County); $20,000, Orange County
Women's Center, Chapel Hill;
$10,000, Pamlico Community
College; $15,000, REACH,
Cherokee/Clay County; $15,000,
Southeastern Community College,
Columbus County; $5,000, Tri-
County Women's Resource Center,
Surry, Stokes, Yadkin counties;
$5,000, Womanreach of Charlotte;
$15,000, Women's Center of
Raleigh; $13,000, YWCA of
Wilmington.
SAFEchild, Raleigh. $1,750 from
Christ Episcopal Church's Social
Ministries for participation in the
Nurturing Program; corporate contri
bution from Moore and Johnson
Insurance Agency to help eliminate
child abuse.
United
Continued from page 1
affiliates set no goal at all.
“This is the best campaign we’ve
had in the past six years,” says Mary
Hollingsworth, campaign chair of the
United Way of Greater High Point.
“Last year, we had to do a lot of edu
cation about what United Way was.
In some ways, that was a positive,
even if it was surrounding a negative
issue.”
George Pfeiffer, president of the
United Way of Asheville/Buncombe
County, agrees.
“It gave an opportunity to people
The following were honored
by the United Way of North
Carolina in January for United
Way campaigns and the state
employees campaign.
STATE EMPLOYEES
CAMPAIGN AWARDS
Highest Increase: Caswell Co.
Best State Employee Volunteer:
Helen Grove,
East Carolina Univ.
Communications: Wake County
SPIRIT OF NORTH CAROLINA
Graphic Design: Lowes
Companies Inc., Wilkes Co.
Wrihen Materials:
Dixie Yarns, Gaston Co.
Special Events:
Purolator, Cumberland Co.
Communications: Physicians
Health Plan of North Carolina
Inc., Greensboro.
to really understand something that
they hadn’t really fully understood
before,” he says. And it provided
local United Way affiliates the
chance to “really clarify that we are
all home-grown.”
In Cumberland County, the
United Way raised 11 percent more
than last year. Richard Hurley, cam
paign director, says the message
finally got through in 1993 that local
affiliates and the United Way of
America are separate organizations.
“We made concentrated efforts
last year, but I don’t think the mes
sage got through,” he says. Indeed, in
1992, Cumberland County fell
$300,000 short of its goal.
But simply distinguishing
between local affiliates and the
national organization wasn’t enou^.
Most affiliates, in an attempt to keep
community attention focused on the
work of nonprofit organizations they
support, set modest fundraising
goMs. In some cases, they didn’t set
goais at all.
John Conrad, communications
director for Forsyth County’s United
Way, says his organization’s cam
paigns have suffered for the past two
years because of downsizing at R.J.
Reynolds Tobacco Co.
The real culprit, though, is the
perception of United Way mainly as
a fundraising organization, and not
so much as an organization that pro
vides needed money and support to
locai human service nonprofits.
Like most United Way affiiiates,
Forsyth County raised less in 1992
than it had in 1991. In 1993, it ran its
campaign without a goal.
“One thing we’re trying to do is
correct a public misperception of
United Way as being purely a
WHEN SKILLS ARE NOT ENOUGH
SEEK KNOWLEDGE!
Mandel center
for Nonprofit Organizations
Case Western Reserve University
Master of
Nonprofit Organizations Degree
A program of
Mandel School of
Applied Social Sciences
Weatherhead School of Management
School of Law
Inquire about
The Mandel Premier National Scholarship
Contact: Stuart Mendel, Director of Graduate Programs
1-800-321-6984 Extension 8566
CASE WESTERN RESERVE UNIVERSITY
fundraiser,” says Conrad. “We felt
that hy setting a goal, that’s what
everyone sees in the paper. And if
you make it, you further define your
self as a fundraiser, and if you don’t
make it, you further define yourself
as a failed fundraiser.”
The Forsyth United Way also
decided to be more flexible with its
campaign schedule.
“We recognized that the little win
dow of campaigning we’ve had in the
fall may not always fit the needs of
some companies,” says Conrad.
Money was stUl coming in when
the Philanthropy Journal went to
press. Conrad predicts that 1993
totals wiU come close, if not exceed,
what was raised in 1992.
More local United Way affiliates
may begin running campaigns with
out goal — a strategy akin to that of
the affiliate that’s leading the state in
fundraising growth.
After having one of the worst
records of any United Way affiliate in
the state in the three years ended in
1992, the Gaston County affiliate last
year had the biggest increase in
fundraising in the state.
James Cookson, Gaston cam
paign chairman, set out to change
that perception. Campaigning with
out a goal, he says, allowed the orga
nization to shift media coverage, and
thus public perception, away from
simply the horse-race nature of a
campaign.
“We didn’t want the pressure of
setting the goal and then having the
newspapers write their own thou^ts
about whether we were going to
make it or not.”
That strategy appears to have
paid off: Gaston County raised $3
milUon in 1993,24 percent more than
last year’s total of $2.4 million.
Cookson says the organization’s
only pubUcly stated goal was to raise
Source: United Way of North Carolina
enough money to adequately fund
Gaston County’s United Way agen
cies so that they wouldn’t need to run
independent fundraising campaigns.
Across the state, most United
Way affiliates set modest goals — in
most eases below what they had
raised in 1992. Durham County, for
example, had a goal of $3.6 million,
compared with $3.85 million in 1992.
Most of the state’s larger United Way
affiliates raised 5 percent or more
than they did in 1991
United Way officials and cam
paign leaders also attribute their
success to more time and energy
Philanthropy Journal of North Carolina
devoted to talking up United Way
agencies.
Michael Griggs of the United Way
of Cape Fear in Wihnington, says his
campaign volunteers made more pre
sentations at companies and held
more meetings with employee
groups, explaining the programs and
services of United Way agencies.
Cape Fear United Way missed its
$1.85 million goal, but raised 3 per
cent more than in the previous year.
“Last year at this time we were
making about $100,000 in cuts,” says
Griggs. “'This year, none of our agen
cies are facing any reductions at aU.”
It's SO simple...
When it comes to planned giving
software, we wrote the book!
Whether you're a seasoned professional or just
beginning a planned giving program, PhilanthroTec
has the right software for you. Ten years experience
makes a big difference. It's as easy as A - B - C.
Just ask...
Ohio State University • Iowa Methodist Health
Foundation • Bucknell University • Baylor College
of Medicine • Wake Forest University • City of Hope® •
University of Southern California • Memorial Medical
Center Foundation • Pepperdine University • Sierra
Club...or one of our other 800 successful clients.
Call us today for complete information /'onn\
and a 45-day trial version. * JZ
When accuracy is the bottom line... Philanthrol