Newspapers / Philanthropy Journal of North … / April 1, 1994, edition 1 / Page 14
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Fundraising 14 Philanthropy Journal of North Carolina United Way gifts grow The amount of ear-marked gifts to United Way’s grew by 15 percent last year to about $377 million. iliiyi] April 1994 Raising the roof Durham church surpasses goal for new building In its first capital campaign for a new building in almost 40 years, Immaculate Conception Catholic church in Durham surpassed its $680,000 goal by $45,000. Organizers credit the work of volunteer members of the 88- year-old parish who made door-' to-door fundraising appeals. By Barbara Solow Durham S everal months ago, Father Donald Staih of Immaculate Conception Catholic church in Durham, went looking for inspiration for a Sunday sermon and ended up with information that became the theme for a major church fundraising drive. He read that some varieties of olive trees can take almost 40 years to hear fruit. “I talked to some forestry people to confirm that, and it turned out to be true,” Staih says. “1 used the idea of the oUve tree in my sermon and it became the theme of our [fundrais ing] campaign.” It had been almost 40 years since the parish had conducted a capital campaign for a new building. No new construction had been done since 1972. Between August and December of last year, parishioners raised $725,000 for a new church building on Burch Street — surpassing the campaign goal of $680,000. Major ^s included $50,000 for a library; $20,000 for a courtyard; $15,000 each tor a teen ministry room and classrooms; and $30,000 for an assembly hall. A decade ago, church leaders hired a New York-based fundraising consultant to run a fund drive that raised $460,000 for church programs. This time, Staib says, they opted for a more down-home approach. The parish council hired Durham fundraiser and church member Tom Niemann on a part-time basis to help plan the building campaign. Beginning with a corps of about a dozen volunteers, Niemann orga nized a series of early visits to major donors and training sessions for vol unteer fundraisers. Eventually, he estimates as many as 100 church members became involved in the campaign, and 1,000 of the parish’s 1,100 families were contacted. “What really made the campaign was the spirit of the parish and the volunteers,” Niemann says. “And Father Staih was very effective from the pulpit.” Donors were offered special incentives, such as plaques on a “Wall of Recognition” and markers for gifts of $2,500 and more. In keeping with the theme of the campaign, an ohve tree will be plant ed this spring on church property. But fimdraising efforts won’t stop there. In the coming months, Niemann will he studying ways to help increase regular donations to the parish, including creation of a Resource Development Office and Fundraiser Tom Neimann, left, and Father Donald Staib of Immaculate Conception Catholic Church in Durham, inspect future site of a church building on Burch Street funded by $725,000 raised by parishioners. Photo by Marc J. Kawanishi long-term “planned giving” opportu nities for parishioners. A recent study by a church re search group of giving to U.S. reli gious charities showed that giving as a percentage of church member income declined among denomina tions studied. Staib says the problem is not a lack of resources but an absence of organized fundraising strategies by church leaders. “Prospects tor increasing our offertory ought to be good. But Catholics have been slow to deal with this in a professional way.” Niemann has an approach he thinks wiU work. “The best way to encourage peo ple to give to the church is to get them to volunteer their time,” he says. “We’re looking to use the build ing campaign as a jumping-off point” for future fundraising. PAUL FULTON BORN: Sept. 8,1934. HOMETOWN: Walnut Cove. EDUCATION: Virginia Episcopal School; University of North Carolina at Chapel Hill, B.S., business, 1957. CAREER: Hanes Corp., 1959- 81; executive vice president, 1976-81; Sara Lee Corp., 1981 - 93; president, 1988-93. PHILANTHROPY: National chairman, $25 million Centen nial Campaign, Winston-Salem State University. BOARDS: Sonoco Products, Hartsville, S.C.; NationsBank, Charlotte. PASSION: Tar Heel basketball. Fulton Continued from page 1 work for the community it serves, and undertaking an ambitious fundraising campaign to help finance the school’s growdh. His goai is to make Kenan-Fla^er a global leader in teaching, research and pubhc service. To do that, he’ll adapt his corporate strategy of inte grated marketing, intertwining the business school’s programs and operations, and putting them to work worldwide. Driving his efforts will be his pas sion for community service, which reportedly is rivaled only by his pas sion for Tar Heel basketball. “Every business has an obligation to put something back in the commu nity,” says Fulton. And Kenan-Flag- ler, he says, is obhged to impart that sense of community responsibility to students. EARLY START Since Fulton arrived, the staff of the Kenan-Flagler Business School has been on a crash diet of early morning breakfasts. Crack-of-dawn meetings are one of his signatures and Fulton has been known to remind fellow workers that 6:30 comes twice a day. His own days run at least 12 hours at the office and Fulton admits to taking work home with him. If he seems like a man on a mission, it’s no surprise to people who know him. Russell Williams, who was execu tive vice president of the United Way of Forsyth County when Fulton head ed Its campaign, remembers that regular weekly meetings at the Holiday Inn North in Winston-Salem began at 6:10 a.m. “It wasn’t 6:15 or 6, It was 6:10,” says Williams, who now is executive director of the North Carolina Zooiogical Society. Cleon Thompson, chancellor of Winston-Salem State University, also recalls Fulton’s early morning meet ings: “He walks into the room. Calls out three or four names. Says, ‘Let’s go get them. Give me some sugges tions on how to approach them.’ And he goes from there.” What’s more, Fulton follows up his meetings with phone calls - from wherever he happens to be in the world — to find out from his cam paign co-workers how their meetings with prospects turned out. WORLD VIEW At Sara Lee, Fulton perfected the integrated approach to management, which connects all aspects of an organization such as research, devel opment, finance, marketing, produc tion and distribution. At Kenan-Fla^er, Fulton alms to tie together faculty recruitment, admissions, curriculum, teaching, research, executive education, cor porate partnerships, development and marketing. One of Fulton’s goals is to contin ue the efforts of his predecessor, Paul Rizzo, to make Kenan-Fla^er a world-class school. He likes to remind colleagues that “internation al business” is a redundant phrase. A key strategy will be to give aU aspects of the school’s teaching, research and public service missions an international focus .To help give students and faculty members a bet ter understanding of the ^obal mar ket, Kenan-Flagler is estabUshing a base of operations in the region that’s now experiencing the greatest economic gro^kh — Southeast Asia. THE RIGHT MONEY As part of the $400 million capitai campaign at UNC-Chapel Hill, the business school already has raised $45 million — $10 milhon more than its goal. Half of the dollars raised by Kenan-Flagler will help finance a new $40 million building complex, which is scheduled to open in Jan uary 1997. Now, Fulton wants to raise anoth er $35 million to $55 million for everything from executive education to support for faculty, students and programs. To help do that, he has hired Michael Rierson, who headed corpo- Look for DEAN, page 15 Davidson College raises $139 million Davidson College has raised $138 million in a $150-million capital campaign that began in 1990 and continues through next year. The money will support building endowments and scholarships. Vonce-Granville college fund tops $1 million Contributions to the Vance- Granville Community College Endowment Fund Corporation have topped $1 million. Recent donations to the Henderson college fund include $5,000 from the Oxford Rotary Club. UNC—Chapel Hill creates new fellowship UNC-Chapel Hill has creat ed a new faculty fellowship in honor of Wilmer Kuck Borden of Goldsboro. Bor den's nephew, Frank Borden Hones Sr. of Winston-Salem, endowed the fellowship, which will be open to faculty in the College of Arts and Sciences. Walk for cure in Charlotte The Charlotte chapter of the Juvenile Diabetes Foundation will hold its annual five-mile Walk for the Cure on April 9 at 9 a.m. at Paramount's Carowinds. Registration begins at 7:30 a.m. and free team photos at 8:30 a.m. Knight Foundation backs Friday chair The John S. and James L. Knight Foundation has given $250,000 tor an endowed professorship at the School of Education at the University of North Carolina at Chapel Hill in honor of former UNC System President William Friday. Tom Lambeth of the Z. Smith Reynolds Foundation and Betty McCain, state secretary of cultural resources, are heading a committee to raise $417,000 more to qualify tor $333,000 in state matching funds.
Philanthropy Journal of North Carolina (Raleigh, N.C.)
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April 1, 1994, edition 1
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