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Philanthropy journal of North Carolina. volume (Raleigh, NC) 1993-1998, May 01, 1994, Image 1

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MAY 1994 VOLUME 1, ISSUE 9 / $5.00 PbilantbropyJouniai Breaking the cycle N.C. Fund yields legacy of progress In the early 1960s, with the help of the Ford Foundation, progres sive activists in North Carolina started a fund to attack poverty at its roots. The Fund sprouted roots, and today they’re nour ishing a network of organiza tions still working to make life better lor disadvantaged North Carolinians. By Davto E. Brown Poverty. In the rural South of the imd-20th century, so many people started, lived and finished their lives like worn-out tires. Rolled on the best they could, without much tread for the slippery spots. They’d run awhile on a flat if they had to. If anybody stopped to help, it usually was a weak patch. ‘Round and ‘round. In the early 1960s some people from more fortunate backgrounds saw something else going ‘round and ‘round. They called it by a curious new name — the “cycle of poverty”. They were, in the words of one, “a heck of an interesting mix of entre preneurs and bleeding hearts.” They were agitators and rabble-rousers in staid communities with weU-marked racial and socioeconomic divisions. They were convinced that the only way to beat poverty was from the roots up. In North Carolina, that roiling tor nado on the horizon was not just the civil ri^ts movement. It was also the North Carolina Fund, a social phe nomenon that was to cut a wide path throu^ the status quo. In 1963, the Fund had $9.5 million to attack the causes of poverty — $7 million from the Ford Foundation, $1.6 million from the Z. Smith Rey nolds Foundation and $875,000 from the Mary Reynolds Babcock Foun dation. Thirty years later, the Fund’s grandchildren form a remarkable web of community-based organiza tions aimed at improving opportuni ties in housing, employment, health and education for low-income people. It covers a state noticeably less poor than her southern nei^bors. The Fund’s executive director, George Esser, stated its mission just as its original five-year life was expiring 25 years ago: “If we want the poor to find and experience moti vation, it must be because they know they are respected as free individu als with the right to define and solve their own problems. “We are going to have unrest, urban and rural, until we stop con sidering welfare and public housing as ‘handouts’ at the same tune that we consider farm subsidies and FHA loans and expressways as our rights as American citizens.” BEGINNINGS Gov. Terry Sanford was search ing for something that would last beyond his mandatory single term. He had been dovra some dusty roads, spent some time in schoolrooms and on front porches in North Carolina’s remote corners. He saw mechaniza tion sapping the mill jobs that had been a refuge from the rapid decline in farm jobs. His efforts to improve the state’s schools were frustrating because so many children dragged Look for FUND, page 6 Changing of guard New generation reshapes giving Over the next 20 years, a new generation will control the purse strings. Inside the board rooms of family foundations, trustee leadership also is changing hands. No one is cer tain what the changes will mean for grant making and indi vidual-giving patterns, but theo ries abound. By Katherine Noble he numbers are astound- I ing: In the next two / decades, more than $8 tril lion will be transferred from the wal lets of a generation that has helped fund the growth of America’s non profit sector into the pockets of its children and grandchildren. The question is, where will the money go from there? This isn’t the first intergenera- tional transfer of wealth. Bnt two factors have merged to put it in the philanthropic spotlight. First, the accumulation of wealth after ’World War II and during the Reagan era means more money than ever is being transferred. A generation that Look for DONOR, page 21 Animal magnetism Zoo links enviromnent, education One of the state's most popular government agencies is poised to change the way zoos do business in the next centuiy. Under the direc tion of a new leader and with the help of the nonprofit Zoological Society, the Zoo aims to put Asheboro on conservationists’ and wildlife specialists’ global map. By Katherine Noble Asheboro A herd of African elephants saunters under the shade of trees, the elephants flapping / I their fan-shaped ears at swarming insects and kicking up dust with their bulky feet. Greater kudu, impala and gemsbok graze in the distance, lift ing their heads and pricking their delicate ears at the sli^test sound. In the foothills of the Uwharrie Monntains near Asheboro, more than 800 ani mals native to Africa live at the N.C. Zoological Park. Already, the zoo is one of the world’s finest, with aviaries and indoor and outdoor facilities closely resembling the wildlife’s natural habitat. Now, under the lead ership of its new director, David Jones, the zoo is embark ing on a project to place it among the premier animal view ing facilities in the world. A youngster among institu tions that have been around since the first half of the century, the N.C. Zoo is well positioned to Ramar, a 25-year-old silverback gorilla, is oldest of the zoo's six gorillas. Photos courtesy of the N.C. Zoological Park become a model zoo, Jones says. He gave up his post as director of the London Zoological Society’s conser vation and consultancy to come to North Carolina. “I think it’s very likely that within the next five years, and certainly by the turn of the century, the Look for ZOO, page 22 Family matters Communities recruited for children’s crusade With America's children in an escalating crisis, a campaign is under way to fight violence, poverty and poor health. And leaders of the campaign are working hard to muster recruits from all walks of life, including businesses and churches. By Todd Cohen Chapel Hill H alf a century ago, Hugh MeColl Jr. and Marian Wright Edelman were children growing up in the Marlboro County seat of Bennettsville, S.C. They lived within two blocks of each other, yet they occupied opposite worlds — one white, one black. McColl’s family owned large cot ton farming and ginning interests, while Edehnan’s father was a pastor of the county’s largest black Baptist church and her mother ran a home for senior citizens and foster chil dren. Yet some thing in those separate child hoods would shape two na tional leaders. McColl, 58, is chairman and chief exec utive of Na tionsBank Corp. in Char lotte, the third- large st U.S. bank, and is one of the na tion’s financial titans. Edel man, 54, is pre sident of the Children’s De fense Fund in Washington and widely considered the nation’s leading advocate for children. Today, the two are working together to help rescue the futures of America’s children. As they see it, the rescue operation will require all members of a community to pull together. Last month, McColl and Edelman Look for CHILDREN, page 21 Marian Wright Edelman Hugh McColl iNSIDi Connections 3 Foundations 6 Grants and Gifts 17 In May 16 Job Opportunities 20 Opinion 10 People 17 R.S.V.R 16 Professional Services...! 8 NONPROFITS Misuse of funds can be avoided To avoid incidents like those at two Charlotte nonprofits, experts soy, boards should be engaged and involved as stewards of their assets. • Page 4 ■ 'V. L VOLUNTEERS % i4 .*A More skills, less free time Once they stuffed envelopes and answered phones. Now nonprofit volunteers serve clients, write materials and help run the organization. A Page 8 CORPORATE GIVING Firms show they care Tar Heel nonprofits benefit from companies that feel a responsibility to the communities in which they operate. Page 12 FUNDRAISING Duke revamps fundraising offices Contemplating a $900 million fundraising effort, Duke University is reorganizing its development offices. • Page 14

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