Newspapers / Philanthropy Journal of North … / May 1, 1994, edition 1 / Page 14
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Fundraising , :^:5s:rr: 7.■ 14 Philanthropy Journal of North Carolina Back to the well Duke revamps development operations Contemplating the feasibility of raising $900 million, Duke Uni versity is reorganizing its fundraising offices. Top devel opment officers for the universi ty and its medical center have been reassigned. By Todd Cohen Durham D uke University, which completed a $550 mil- Uon capital campaign in December 1992, is cranking up to raise as much as $900 million more to meet future needs. For the past year and a half, Durham consultant Carol O’Brien has studied Duke’s fundraising oper ations and the feasibility of a new fundraising effort. Her draft report, submitted recently to Duke President Nannerl 0. Keohane, has prompted the reorganization of Duke’s develop ment offices, including the reassign ment of two senior development offi cers at the university and its medical center. Linda Gerber, associate vice president for imiversity development, has been assigned to handle special projects, including training fundrais ing staff and volunteers. A search will be held for the new post of direc tor of university development. The development office also could get at least one other new senior-level posi tion. At Duke Medical Center, R.C. “Bucky” Waters, vice chancellor for development, has been named to the new position of vice chancellor for special projects. He’ll work with medical center alumni and other groups. The medical center has begun searching for a vice chancellor for development and alumni affairs. The report by O’Brien, the former director of imiversity development at Cornell University, suggests a num ber of changes in how Duke raises money. Those include better balanc ing Duke’s centralized and decen tralized development operations; bringing more campus officials and alumni into development planning; better serving donors and vol unteers; and improving the use of informa tion systems, computers, communica tions and re search. Duke, which proportionally raises more mo ney than most schools from corporations and foundations, now wants to better tap into individual giving. The university plso wants by 1998 to boost by as much as $458 million its $669 million endowment, which is smaller than those of other large uni versities. The changes in Duke’s develop ment operations follow the departure last year of two of its top fund-rais ers. Joel Fleishman, first senior vice president and chairman of the capi tal campaign for the arts and sci- uke, which proportionally raises more money than most schools from corporations and foundations, now wants to better tap into individual giving. ences and engineering, resigned to become president of Atlantic Philanthropic Service Co. in New York. And Michael Rierson, who headed corporate and foundation giving, left to become associate dean for external affairs at the Kenan- Flager Business School at the University of North Carolina at Chapel Hill. Duke ranks eighth among all U.S. schools in fundraising, according to the Council on Aid to Education. Duke raised $144 million last year. In the details Food Bank hones in on campaign planning As it considers a capital cam paign of up to $1.6 million to pay for new equipment and a possible new headquarters, the Food Bank of North Carolina is immersed in cam paign planning. This is the third article in a continuing look at the campaign as it unfolds. By Todd Cohen G earing up for a capi tal campaign, partic ularly in the early going, requires busy work that may seem remote from the task of raising dollars and from your nonprofit’s mission. M early investment in details, however, can pay off in more effective fundraising and a stronger organization. That’s the theory that employ ees and volunteers at the Food Bank of North Carolina are putting into practice. The Food Bank, which is con sidering a campaign to raise as much as $1.6 mil lion for equip ment and facili ties, has spent the past few months plowing ground on a ========= number of fronts. As St. Patrick’s Day approached, for example. Food Bank employees and volunteers arranged a benefit concert at the Carolina Theater in Durham, fea turing singer Mike Cross. The Food Bank invited 70 to 80 special guests with the idea of increasing their awareness about the organi zation. Cross gave several pitches for the Food Bank while he was on stage. His roommate at the University of North Carolina — Cross says his interest in playing guitar stems from him — now works for the Food Bank in Nashville, Tenn. The concert drew 1,000 people and CAPITAL CAMPAIGN On The Inside Kate McGuire brought the Food Bank more than $7,000. Organizing a concert — who invites whom, what food to serve, which guests sit where — may seem like un^amorous work, hut it’s par for the course in the early stages of a campaign. So are meetings and paper work. Food Bank officials meet with their fundraising consultants. Capital Consortium, as often as once a week, and sometimes more frequently. Some meet ings are simply to give progress reports. Others involve the nitty- gritty of preparing the campaign. In early April, for example, at a regular monthly luncheon at Capital Consortium’s offices in West Ralei^, the “case statement” was the main topic. The Food Bank’s draft. which makes a case for the cam paign, was discussed at length. Althou^ the statement is intend ed to answer any question that might arise about the Food Bank or its possible capital campaign., its real value may have been in its preparation. “Nobody’s going to read this,” says John Bennett, president of Capital Consortium. “It’s an exer cise the staff and board goes throng. All the campaign materi als come from this. It raises the comfort level at your organiza tion.” After the meeting, staff and board members suggested changes, which were incorporated into a final version. That version, in turn, will he the basis for focus groups the Food Bank plans to sponsor in May and June to test its case. Consultants met again to select prospective donors, campaign leaders and community leaders as focus group participants. Five to ei^t focus groups lasting about Look for FOOD, page 15 Seeking money Ralei^ Mayor Tom Fetzer wants to raise $10,000 for a radio campaign against City Council liberals. . . . May 1994 Booster shot Fundraisers recharge at ^obal When the National Society of Fundraising Executives convened its international conference in March, fundraisers from North Carolina joined colleagues for workshops, speakers and net working. People who attended say the conference was educa tional and inspirational. By Katherine Noble More than a dozen Tar Heel fundraisers joined about 3,000 col leagues in Boston for four days in March for the National Society of Fund Raising Executives’ 1994 International Conference on Fund Raising. In April, fundraisers who didn’t attend were briefed about the confer ence during the monthly meeting of NSFRE’s Triangle chapter. Conference attendees say the confer ence was time, and money, well spent. ■ Capital campaign for seniors The Chatham County Coun cil on Aging recently launched its capital cam paign, "Branching out for Seniors," to raise $650,000, for a senior center in Pittsboro. Julia Scarborough, the county's oldest resident at 199, is on the honorary campaign steering commit tee. Slam Dunk for RP raises $65,000 The Fourth Annual Wheat First Securities Slam Dunk for RP in Charlotte raised more than $65,000 for the RP Foundation Fighting Blind ness. The foundation funds research for a cure for retini tis pigmentosa, macular degeneration, and related retinal diseases that afflict 6 million Americans. Journalism chair boosts campaign The University of North Carolina at Chapel Hill's $400 million capital cam paign received $106,500 to endow a graduate student scholarship in the School of Journalism and Mass Communication. William Francis Clingman Jr., former editor of the Winston-Salem Journal, donated the money. Fundraising firm offers commemorative report Alexander O'Neill Haas & Martin, an Atlanta-based fundraising firm, is offering a pamphlet ,"The 10 Basic Commandments of Success Fund Raising." The pamphlet is a commemo rative reprint of a speech Mrs. Leonard (Be) Haas gave in 1963. The pamphlet outlines 10 key points for successful campaigns. Pamphlets are available by writing: AOH&M, 181 Fourteenth St. Mayfair Royal, Suite 500, Atlanta, GA 30309-7603 or fax: (404) 875-2992. CONFERENCE “The sessions were outstanding and I think there was sufficient vari ety for all levels of individuals in fundraising as well as across non profit organizational lines,” says Ron Swain, vice president of institu tional advancement and planning at Shaw University in Raleigh and president of the 'Trian^e chapter. 'The conference covered planned giving, annual campaigns, volunteer leadership, public policy, capital campaigns, multicultural issues and parity in the fundraising profession. Many of the sessions were standing- room-only, and nearly 400 people were told not to come because the conference was sold out. Participants spent between $400 and $525 to register. AUne Lambert, executive director of the Cumberland Community Foundation, says attending the con ference exposed her to fundraising trends and developments that she wouldn’t otherwise have learned about. “The NSFRE is on the leading edge of fundraising,” she says, and the conference reflected that. For example, she says, a new planned giving strategy first used in England was presented. Look for NSFRE, page 15 School named for major donor The School of Education at the University of North Caro lina at Wilmington will be named for Donald R. Wat son, a longtime Wilmington businessman who believed the key to economic pros perity in the Cape Fear area was education. Watson gave the university $1.3 million, the largest gift in its history.
Philanthropy Journal of North Carolina (Raleigh, N.C.)
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May 1, 1994, edition 1
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