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Philanthropy journal of North Carolina. volume (Raleigh, NC) 1993-1998, June 01, 1994, Image 1

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JUNE 1994 VOLUME 1, ISSUE 10 / $5.00 PhilanthropvJoumal Philanthropic edge Sports a winning pitch for fundraisers From charity golf tournaments to weekend tailgate parties, sports events offer a key strate- ^ to boost fundraising by North Carolina nonprofits. Experts say people are becoming more sophisticated about using sports as a way to bring in donors. By Barbara Solow P feiffer College Campaign Director Cindy Benson knows she faces a challenge in attracting potential donors to campus. “We’re not exact ly on the main drag in Charlotte,” she says of the school’s location in Misen- heimer - about 35 miles northeast of the city. But Pfeiffer has an advantage that other area schools might not share. The men’s bas ketball team, the Falcons, has gone to the national champi onships for the last four years. And one of the school’s re cent graduates - Antonio Harvey - has been playing with the Los Ang^s Lakers. “When you have a good team, it’s w A. 4^- r V I FIELDING DREAMS SPOHSANDeiVlHG SPECIAL REPORT like a snowball,” Benson says. “Sports allows you to show off your campus and gets outsiders to come in and see what’s going on. Every time you have an opportunity to do that, you are one step closer to get ting a donation.” Her experience is echoed by fundraisers throughout North Carolina who see sports and philan thropy as a winning combination. From booster club outings to charity golf and tennis tournaments, sports play an important role in non profit fundraising — a role that experts say is likely to grow as com petition tor donors increases. Strategies vary depend ing on whe ther the spon sor is a uni versity, non profit hospi tal or corpo rate giving program. While some organizations raise money directly from ticket sales from sports events, others use indirect means such Sports and philanthropy are a team. This special report examines; • High school boosters. Page 8. • Small colleges. Page 14. • Professional sports. Page 12. • Special Olympics. Page 4. as inviting key donors to tailgate parties or scheduling fundraising meetings around home games. Look for SPORTS, page 22 Major leaguers College booster clubs raise big-time dollars Entities that support college sports are evolving into sophisticated fundraising organizations at large and small schools through out North Carolina. By David E. Brown / t is not curing cancer. It is not closing the curtain on world hunger. But it is perhaps the most overtly passionate form of philanthropy. And it can fluctuate literally on the way a ball bounces. Its devotees are given to blood curdling screams, and dressing funny. They schedule board meet ings and family affairs around the organized gut-checks and acrobatics of young men known as intercolle giate athletes. Big, big money is involved in what traditionally have been called “boo ster clubs”- groups that are evolving at large and small schools into sophisticated foundations. For the most part, funding for col lege sports is a cycle that stays with- in the realm of the ^ school’s Depart- * * * ment of Balls and Bats: Checks are written tor scholar- ships to attract game-players of re cognized potential whose degree of success on the field or the court helps determine how big the next round of I checks will be. As booster or ganizations grow. FIELDING DREAMS mBAND GIVING SPECIAL REPOItr Wake Forest grad Arnold Palmer they all have at least a stated goal of sharing some of the wealth with the academic side of the house — partic ularly at a time when athletic depart ments are fighting a public percep tion that these energetic pastimes have become too big a business. In the older programs, it’s already happening. At the University of North Carolina at Chapel Hill, for example, the Edncational Foundation - also known as the Ram’s Club - has helped endow professorships and bail out a library in a financial pinch. At smaller schools such as UNC- Charlotte, it’s an ideal. “We’ve not been in a position to make contributions to the university’s scholarship fund,” says Forty-Niner Club Director Bob Young. “But we hope to be in that position one day.” Look for COLLEGE, page 21 Getting involved MMs family mixes work, philanthropy In building a successful hosiery business, the Millis family of Hi^ Point helped build its com munity. Philanthropy, in the Millis philosophy, is pmi: of doing business and being civic leaders. By David E. Brown High Point / n the latter years of the 19th century, men who didn’t start with much were shaping a booming mill town around a hi^ spot on the rail line in North Carolina’s industrious midsection. As High Point began to grow around the factories, the people who made it big were elbow to elbow with those who just got by, and they were well aware of the relatively few cir cumstances that separated them. The needs in the community were easy to see, and they hit home. Charity was an important element of successful business to those who would establish their families as the town’s leaders. Jim Millis followed his grandfather and his father as the head of one of the largest hosiery manufacturers in the town once known as the world hosiery capital. By the time he came home to the mill from World War II and college, the community expected -PROFILE as something more than socks from the Millis family. “You get asked to get involved in a lot of things,” he says, “and fortunate ly I had the opportunity to plan my business time so I could get involved.” 'The mill that started as Hi^ Point Hosiery in 1904 now is in the hands of Sara Lro Corp., the giant nonpareil of the industry, and Jim Millis worries that it will be harder for the “sons and grandsons” of his generation to stay interested in local philanthropy as the family-owned businesses are sold to outsiders. Millis tries to limit his worrying, though. He wants a visitor to the offices of the James H. and Jesse E. Millis Foundation to know right up front that he is enjoying himself very much ri^t now. He’s long past fret ting about the possibility of boredom in retirement. He and Jesse keep tabs on 17 grandchildren and a growing 5-year- Look for MILLIS, page 21 poiiiDFifs^' Connections 3 Foundations 6 Grants and Gifts 17 In June 16 Job Opportunities 20 Opinion 10 People 17 R.S.VR 16 Professional Services... 18 ■ A Weaving a living All in the family Volunteers shelved Making airwaves 800 Eastern North Carolina As the Council on ipUrl^fi After criticizing the library After losing state funding. residents who otherwise Foundations studies family director, a volunteer public radio stations are might be on welfare are foundations, leaders call for group was asked not to trying innovative ways to making it on their own pro- linking family and commu- handle Wake County's solicit financial support. ducing and selling hand made crafts. nity foundations. annual book sale. • Page 4 • Page 6 • Page 8 • Page 14

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