June 1994 Philanthropy Journal of North Carolina • 7 Conference Continued from page 6 tions, which make up more than a quarter of its 1,300 members, nationwide (see story on page 6). • The use of public forums and other outreach efforts to give citi zens more of a voice in programs supported by foundations. • Growing concern about bow to train the next generation of philanthropic leaders who will be the stewards of trillions of dollars worth of new foundation giving. In a workshop called “Grantmaking that Changes the Rules,” Mary Mountcastle, a trustee of the Z. Smith Reynolds Foundation in Winston-Salem, described a recent initiative in which the foundation made chal lenge grants to county govern ments to improve services to poor families in North Carolina. The project, now in its third year, has led to some small but vital changes in attitudes among social service providers and gov ernment leaders. “If you’re a foundation that’s concerned about seeing some impact, you have to be engaged in public policy,” Mountcastle said. “What we did was use big grants as the carrot to bring people together at the local level.” Another example of Innovation came from Boston, where the Boston Foundation has been spon soring media call-in shows and focus group discussions in poor neighborhoods. “We’re beginning to look at the foundation as a resource, an infor mation link between programs,” said Anna Faith Jones, president and CEO of the community foun dation. “Just convening people to lis ten to them is very simple but it’s something we [foundations] don’t do very much. We think we have to have all the answers.” Despite examples of collabora tion between government agencies and foundations, government lead ers were criticized for viewing foundations mainly as a source of capital rather than as a source of ideas for ways to improve commu nity life. Jonathan Silver, a Commerce Department official who is head ing President Clinton’s new non profit liaison network, urged foun dation leaders to get involved in efforts to forge new links between government and philanthropy. “We don’t know what you want unless you tell us,” he said. “We really mean it when we say we’re trying to build collaborative rela tionships.” In addition to external chal lenges, foundations are facing pressures from within. Among the issues raised by conference participants were the need for stronger conflict-of-inter est policies and strategies tor making foundation boards more representative of the communities their institutions were set up to serve. While increased media atten tion makes many foundation lead ers uncomfortable, others see the exposure as a necessary tact of life for institutions operating in the public trust. “We’re in a period of greater public speaking and accountabili ty,” said Joyce Bove, vice presi dent of programs and projects for The New York Community Trust. “We have to get ready for that and respond. And we have to be more rigorous about the outcomes of our grantmaking.” For information about the foundation conference, contact the Council on Foundations, (202) 466-6512. Family Continued from page 6 up with other suggestions, including; • Offering a program on how to continue the intent of original founda tion donors. • Sponsoring seminars on invest ing. • Studying the possibility of offer ing group benefits to the staff of fami ly foundations throng the Council or regional grantmaking associations. • Organizing regional meetings for representatives of fanuly foimdations. • EstabUshing a youth council to train new family foundation mem bers. James Joseph, president of the Council on Foundations, has recom mended that the Advisory Committee become a permanent committee of the council’s board. “Family foundations not only reflect fundamental American values, but the values of this council,” he says. “They bring family values and family assets together.” For information on the council’s initiative on family philanthropy, con tact Lambeth at (910) 725-7541. POVERTY Continued from page 3 designed to encourage county gov ernments to change the way social services are provided to poor fami lies. - The report urges policymakers to make social service reforms a top priority for the future: “Unless North Carolina acts soon to change the way it provides assis tance to its large number of poor, the next generation will inherit a prob lem of staggering social, economic, fiscal and psychological dimensions.” For copies of the reports, contact The N.C. Institute of Minority Economic Development, (919) 682- 1894, and the Z. Smith Reynolds Foundation, (910) 725-7541. Barbara Solow Join the thousands of nonprofits executives, development officers, funders, donors and volunteers who read the Philanthropy Journal each month. ( ) Name Phone Address City State Zip Code Organization Title 1 YEAR ($57) I 2 YEARS ($104) ^ 3 YEARS ($143) Please Bill Me Check Enclosed Mail to: Philanthropy Journal of North Carouna, P.O. Box 191, Raleigh, NC 27601 Better educatm today is our best coimection withtomonxM The link between education and economics is as old as civ ilization. Throughout history, a community's economic prosperity has depended on its ability to keep pace with tech nological and social change The same is true today. But with today's Information Age technology, those changes are coming faster now than ever before. Southern Bell understands the importance of preparing for tomorrow's ch^enges. That's why we're continuing our commitment to educa tional excellence We encourage other busi nesses to join us in supporting North Carolina schook and the programs that are helping our children become productive citizens and the leaders of a new generation. As education shapes the future of North Carolina's econ omy, Southern Bell is proud to lend a hand in helping our students meet that future with success. Southern Bell' A BELLSOUTH COMPANY