SEPTEMBER 1994
VOLUME 2, ISSUE 1 / $5.00
Philanthr^yJqurpal
The next generation
Young people changing face
of philanthropy
By the turn of the century, tril
lions of dollars worth of
wealth will he handed from
one generation to the next. In
anticipation of that transfer
and other changes in the
worid of philanthropy, founda
tions, nonprofits and youth
organizations are trying to
ensure that young people are
positioned to he trustees of
their communities.
By Barbara Solow
/ n the Triangle, a group of
young people who work for
community service projects
and nonprofits have begun to meet
informally to share resources and
strategies.
At Appalachian State
University in Boone, a new part
nership between students and
farmworkers is among several
foundation-supported projects in
North Carolina run by college-age
youth.
In Atlanta, a fund designed to
reward efforts to improve the lives
of children and adolescents has
been established at the Fund for
Southern Communities.
These are among the many
philanthropic initiatives focusing
on the next generation - a genera
tion nonproiit leaders say is cru
cial to achieving lasting social
change.
The emphasis on youth has
been sparked in part by anticipa
tion of the largest inter-genera
tional transfer of wealth in the
nation’s his-
1or\ \n
estimated $10 trillion is expected
to pass from one generation to
the next by the turn of the century.
As social problems such as vio
lence and poverty have become
increasingly complex, foundations
uiid noiipi'olil'' b.i\(‘ bc-eii turn-
iiig lo uiiiiig people for
illustrofon by Margo f
(ianes
woiMns to help the yoitnp overcome obstacles they face. And o new generation is moving into o
leoderdiip rde in phitonriiropy. Stories on these developments appear in this issue of the
ideas and solutions.
Among the trends in North
Carolina and across the U.S.:
• Growing support for youth-
led organizations and efforts to
involve young people in governing
nonprofits and foundations.
• Renewed interest in volun
tarism and service learning pro
jects, which make volunteering
part of the school curriculum.
• More leadership training
programs geared to low-income
and minority youth.
• A new willingness to tap the
experiences of young people in
designing future grantmaking and
social service programs.
A common thread, philanthrop
ic leaders say, is the need to pre
pare young people to be trustees
of the future.
FOUNDATIONS FORGE
LINKS
A project at the Council of
Michigan Foundations is cited by
many in the field of philanthropy
as a model tor how to forge
stronger links between grantmak-
ers and youth.
With support from the W.K.
Kellogg Foundation, the Michigan
Council has formed Youth Advi
sory Councils that help make deci
sions on up to $1 miilion in grant
making at community foundations
across the state.
Look for YOUTH, page 26
Mapping change
United Ways set goals, examine future
United Way affiliates in North
Carolina are setting their
annual fundraising goals with
an eye on gaining ground lost
in the wake of regional eco
nomic downturns and the
United Way of America scan
dal. The strategies are as var
ied as the communities served
by the state’s 79 United Way
affiliates.
By Barbara Solow
AND Kate Foster
u
nited Way affiliates
throughout North Caro
lina are trying to cope
with a rapidly changing fundrais
ing landscape.
Increased competition tor
donors and continued corporate
downsizing in some communities
have been key factors in setting
goals for fundraising campaigns
that will kick off this month.
In their 1993 campaigns. Tar
Heel United Way affiliates raised
$96.7 million - 17 percent above
last year’s goals and nearly 5 per
cent more than was raised in 1992,
according to statistics compiled by
the United Way of North Caroiina.
By comparison, the average
increase in dollars raised by
United Way affiliates throughout
the U.S. last year was less than 0.5
percent.
FUNDRAlSiNG
Goals tor the 1994 campaigns
were still being tabulated by the
state United Way when the
Philanthropy Journal went to
press.
A telephone survey of affiliates
revealed a wide range of fundrais
ing goals this year that vary with
the economic climate of each com
munity. Of the 58 that have set
goals, 34 are planning increases
ranging from a low of 1 percent to
a high of 66 percent (Chart, page
29).
CLIMATE FOR GIVING
Although the scandal involving
ousted United Way of America
president William Aramony resuit
ed in some missed goals two years
ago, few Tar Heel affiliates see it
as the major factor influencing giv
ing in 1994.
“For a lot of local United Ways,
Aramony was a tempest in a
teacup,” says Jim Russell, execu
tive director of the Greater
Durham United Way, which is rais
ing its goat by 11 percent this year.
“There were greater crises around
than that - obviously the biggest
one being the economy.”
The economic problems faced
by United Way leaders in
Richmond County are typical of
the challenges for communities
Look for FUNDRAISING, page 30
Boosting culture
New
institute for
the arts
The Kenan Institute for the Arts in
Winston-Salem is positioning
itself to be a major player in the
art world. After one year in oper
ation, it’s involved in statewide
and national projects with lofty
goals.
By Susan Gray
Winston-Salem
“j—wo years ago, when arts
/ funding was scarce, trustees
/ of the William R. Kenan Jr.
Charitable Trust Fund drew $20 mil-
Uon from their coffers and created the
Thomas S. Kenan Institute for the
Arts in Winston-Salem.
After one year in full operation,
the Institute has initiated or joined
several far-reaching state and nation
al arts projects. Among them: A pro
ject to integrate art into elementary
schools in North Carolina and the cre
ation of a national center for cultural
policy in Washington.
WilUam Friday, executive director
of the Kenan Trust and one of the
early supporters of the Institute, says
the trustees have high hopes for the
ARTS
new institution, which is modeled
after the Kenan Institute of Private
Enterprise in Chapel Hill “We expect
[the Institute] to be a major force for
the future of arts in this state.”
From the
outside, the In
stitute hardly
looks like a
force for much
of anything. Its
headquarters
sits among tiny
residential
houses on a
sleepy back
street in Win
ston-Salem,
where dogs
yap behind
chain-link fences. Only a sign on the
front door beside a porch swing indi
cates its presence.
But the location is convenient to
the North Carolina School of the Arts.
And on the inside, professionalism
and polish reign: Computers whir and
tasteful North Carolina furniture and
pottery fill the offices.
Look for ARTS, page 15
Jeanne Butler
1
Careers 7
Connections 3
Fund Raising 16
Grants and Gifts 23
In September 22
Professional Job
Opportunities 18-19
Opinion 10
People 23
R.S.V.P 22
Volunteers 12
Starting early
Youngsters in Charlotte are
learning about democracy
and citizen participation -
and turning out in droves at
the polls.
Page 4
Family values
The Guthrie women of
Raleigh all have gravitated
toward nonprofit careers.
Pickett Guthrie learned
about community service
from her mother and has
passed it on to her own
daughters, Polly and
Kendall.
On-the-job civics
Interns at Wake Forest
University spent their sum
mer vacations doing
everything from counseling
AIDS patients in
Washington to working
with a Head Start program
in Goldsboro.
Sweat equity
At many companies, philan
thropy increasingly is taking
the form of volunteer work by
employees. Corporate offi
cials says that voluntarism
helps meet community needs
and puts companies more in
touch with their communities.
• Page 8
• Page 12
• Page 14
Celebrating
our first year
of connecting
people