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Philanthropy journal of North Carolina. volume (Raleigh, NC) 1993-1998, October 01, 1994, Image 1

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October 1994 VOLUME 2, ISSUE 2 / $5.00 PhilantbroDvJoumal Plowing new ground Reynolds Foundation targets root causes and grassroots In the first of a two-part series, the Philanthropy Journal looks at the growth of progressive grant- making by the Z. Smith Rey nolds Foundation in Winston- Salem. Beginning with a model program to increase awareness of sexually-transmitted dis eases, the foundation has fo cused on problems that other funders might ignore. Among its Tar Heel grantees is the Journal, which has received grants total ing $20,000 from the foundation to fund fellowships to heip young reporters learn about covering philanthropy. By David E. Brown Winston-Salem "^he offer was hard to resist: I $1 million to try to unravel / the welfare mess by helping families solve their own problems. In impoverished Rutherford County, folks jumped at the offer and submitted a grant request to the Z. Smith Reynolds Foundation. But when the process was over — after 20 counties got planning grants from Reynolds and each of the five that made the final cut got the million dollars — Rutherford didn’t get a dime. The applicants went through a “grief period.” All they had to show for their hard work was the ideas they’d cooked up to try to win one of the grants. That was five years ago. Now, Rutherford County is cooking with gas. Building Community Inc., a non profit organization, sprang from the grant proposal process. It is a coali tion of social workers, educators, business people, and the poor people they’re all trying to help in Ruther ford. The organization runs grassroots task forces on teen pregnancy. Hope springs eternal I want North Carolina to reclaim the courage of its past, to pull itself together and stand for something again. To do so, its leaders must he pi'ejmred to alieruite some large and powerful groups: an education bureaucracy mired in mediocrity, the pr-ofession having long since given up the fight for excellence, for academic standards; banks and coiporations and indus tries - Big Business - whose wealth comes from the exploitation of the poor, and at the expense of rural areas; and individuals all across the State, at every income and education level, who, if they really said what they felt, would have to admit they hated the poor. Is this likely to occur? Do I erpect it to happen? Hope springs eternal. This excerpt item art essay by Linde flowers, chair of the English Deportment ot North Corolino Wesleyon College in Rocky Mount, wesfenturedotrthecovetofthe 19V2 Annuol Report oi the Z. Smith Reytrolds Foundofion. The full essay was commissioned by the foundation end appeored in the report. dropout prevention, child care, cultur al diversity and family self-sufficiency. Now, the Winston-Salem-based Reynolds Foundation has poverty fighting partners not Just among the five groups it funded, but in Rutherford, too. “Our county took that miUion-dol- Reyrtolds Foundatioii lunds progmm for families. Page 21 lar carrot very seriously,” says Betty Hutchins, director of federal pro grams for the Rutherford schools. “We’re changing the whole culture of Rutherford County. “Wdiat we’ve done is too important not to keep doing. Are we interested in helping families or getting a million dollars?” It’s a tale that won’t surprise many who have been involved with the wealthy foundation, which has operated for much of its 58 years on the premise that money isn’t every thing. With assets of $260 million and annual g-ants totaling $9 miilion, the Z. Smith Reynolds Foundation is the largest general-purpose U.S. founda tion serving a single state. It is equally well known as a rallying point for pro gressive ideas. TAR HEEL BENEFACTORS Katherine Reynolds was ahead ot her time. As her husband, R.J. Look for REYNOLDS, page 22 Sharpening the focus Babcock Foundation to build conununity The Mary Reynolds Babcock Foundation will resume its grantmaking next year with a new emphasis on supporting individuals and organizations working together to tackle major social issues in their com munities. By Todd Cohen Winston-Salem A fter eight months of scruti- /\ nizing itself and the needs / \ of the South, the Mary Reynolds Babcock Foundation has decided to redirect its grantmaking to more effectively assist people in building their communities. The $61 million-asset foundation, which will resume grantmaking in the spring, is shifting its funding focus away from single-subject program Look for BABCOCK, page 19 Strengthening the foundation Duke rolls up its sleeves As Duke University looks to the 21 st century, strengthening development operations and assets are top priorities. File photo With a new president and major changes in its development operations, Duke University is preparing itself for a huge coi tal campaign. Duke’s goal is nothing short of ensuring its long-term competitiveness among the nation’s top colleges and universities. By Susan Gray Durham I— rom its soaring Gothic archi- j— lecture and extensive library / collections to its world-class medical center and nationally ranked basketball team, Duke University rivals the best that U.S. hi^er educa tion has to offer. But the trappings of excellence obscure a financial foundation that needs some shoring up. Compared to other major univer sities, Duke has a relatively modest endowment - presenting a critical challenge for an institution like Duke with ambitious long-term plans for building on an alresdy excellent pro gram. The problem in part is a function of time. Two years ago, Duke cele brated its 100th birthday. While a century is impressive, Duke is but a young adult among elders such as Harvard and Yale Universities, which have been around since 1636 and 1701, respectively. While Harvard and Yale have had generations upon generations of alumni to cultivate and nurture into a perennial source of dollars, Duke has enjoyed a far shorter season. “It’s only been in the last 20 years that Duke alumni have been asked to give,” says John Bumess, the senior vice president for public affairs at Duke. “Now compare that to other leading institutions. ” Harvard, Yale and Princeton each has an endowment of more than $1 billion. Duke’s is $669 million. An endowment is a university’s lifeline. When other financial sources falter, the interest earned from a large endowment can provide reliable revenue. “It provides that margin between mediocrity and strength,” says Duke Look for DUIS, page 13 Connections 3 Corporate Giving 12 Grants and Gifts 17 In October 16 Job Opportunities 20 Opinion 10 People 17 R.S.VR 16 Professional Services...!8 NONPROFITS Meeting children's needs In their earliest years, chil dren rely most on parents and teachers tor help. Project Enlightenment trains adults in effective child care. • Page 4 FloUNDATbNS^ Imagining a difference Tar Heel author Allan Gurganus is helping a foun dation initiative to fund gay and lesbian organizations in the South. • Page 6 - VOLUNTEERS Good neighbors Members of Bethany United Methodist Church in Durham pitched in after a tornado devastated a community in Alabama. • Page 8 L FUNDRAISING J Investing in the future The Food Bonk of North Carolina is moving ahead with a major capital cam paign for 0 new building and has hired Raleigh- based Capitol Consortium Inc. os fundraising coun sel. Page 14

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