October 1994 Philanthropy Journal of North Carolina • 7 Award Continued from page 6 Baker and Hunter clearly fit that bill. Before taking the job at the health center, Baker worked as a financial analyst for large corpora tions in New York City. “1 abandoned that because it just wasn’t satisfying,” he says. “If I sat up on top of the World Trade Center and traded blocks of stock, that wouldn’t be doing anything. Here, I feel like I’m doing some thing.” When Baker arrived in Nbwton Grove in the early 1980s, the health center was on the brink of financial collapse. Under his guidance, it not only has survived has expand ed to become a vitai community resource for people in Sampson, Johnston and Harnett counties. In 1986, Baker created the Migrant Benevolent Association to heip in what he calls, the center’s “unending struggle for financial viability.” The association acts like a mini foundation, raising money for heaith outreach programs, educa tion and research. It also funds a free translator service for health professionals in North Carolina whose patients are migrant farm workers who don’t speak English. Hunter came to the Tri-County Health Center after serving two years in the Peace Corps setting up loan cooperatives in small moun tain viliages in Honduras. In Newton Grove, he helped launch the health center’s “jfarmers In Prevention” sub stance-abuse program, which offers recreational and other activ ities to migrant workers. “Alcohol and drug use is very prevalent among farmworkers,” Hunter says. “Part of it is a recruit ment tool. A lot of people recruit from the inner city and they look for people who are down-and-outs. They go to shelters and soup lines. Where else would you find people who’d be willing to stand in line and do farm work?” The recreation program tries to ease the sense of isolation migrant workers feel on their days off. “That’s typically a time to indulge in drugs and alcohol,” Hunter says. “These camps are really tucked away in the boon- docks and people have nothing to do. A lot of people have no idea this lifestyle even exists.” From its beginnings as a tiny storefront operation run by local health departments, the Tri-County Health Center has expanded to a 50-member clinic offering basic health-care, dental, and substance- abuse treatment services. On any given day, as many as 100 people - most of them poor and Spanish-speaking - may walk through the clinic doors in need of care. The nearest public health center is about 60 miles away in Nash County. In addition to supporting the center’s recreation program, the Robert Wood Johnson money will help pay for a new intervention project with youngsters in the court system and, perhaps, cre ation of a grantwriting position to help raise money for future pro grams, Baker says. Challenges facing the center include finding ways to serve the growing number of migrant fami lies that are choosing to settle per manently in North Carolina. As for health reform proposals being debated in Congress, staff members worry that the type of care offered by the Newton Grove center will be overlooked. “Substance abuse is not high on the list right now for reimburse ment,” Hunter says. “We’re sort of like a stepchild when it comes to health care.” In the future, the center may become part of a network of com munity health centers serving spe cial populations or it may continue to operate independently. “We have to think strategically and long-term,” Baker says. “Who would have thought that a migrant center a lot of people opposed 15 or so years ago might be where they’d get their health care in the future? At the same time, we never want to lose our specific mission, which is to serve migrant and seasonal farmworkers. We know they would be the first to go in the competition of other things.” Projeq Continued from page 6 munity foundations had applied for funding under the initiative by the September deadline. Cunningham says at least three national funding initiatives are being offered to community foun dations this year - on the environ ment, violence and cultural diver sity. “When faced with a number of national initiatives ali at the same time, particularly at smaller [com munity foundations] with limited resources, they have to select what would work for them at the moment,” she says. “There is a fair amount of competition.” Although Tar Heel community foundations may not be respond ing quickly, nonprofits serving gays and lesbians hope to benefit from the partnership’s initiative. Kenda Kirby, executive director of the statewide Coalition for Gay and Lesbian Equity based in Durham, says that while there are foundations that support gay issues, she often has to be creative in her grant proposals. “An example is a grant I applied tor through the [federal] Centers for Disease Control to pro duce educational materials about violence against women,” Kirby says. “The way we looked at it was that often violence against women is associated either with a percep tion [by perpetrators] that their targets are lesbians or derogatory terminology about that.” As part of the national initia tive, local advisory committees that include gay and lesbian lead ers will be set up to help establish new grantmaking priorities for community foundations. “It’s a great way for founda tions to start researching these Issues,” says Antonio Maciel, a program officer at the New York- based Gilmore foundation. Other participating foundations are the Aaron Diamond Found ation, the Colin Higgins Found ation, the David Geffen Found ation, the Edward Hazen Found ation, the Levi Strauss Foundation and the Ms. Foundation for Women. For information on the national partnership, call Cunningham at (212) 475-2930. For details on the Southern Outlook project, call Bell at (919) 682-3702. □Whitneulones INCORPORATE D w ^ Specializing in fund-raising for non-profit organizations “Helping You Translate Visions Into Plans and Goals Into Achievements" ■ Long-Range Planning ■ Campaign Surveys (Feasibility Studies) ■ Prospect Research ■ Capital Campaign Management ■ Public Relations/Marketing ■ Donor Record Management ■ Special Events ONE SALEM TOWER • SUITE 302 119 BROOKSTOWN AVENUE WINSTON-SALEM, NORTH CAROLINA 27101 (910)722-2371 • FAX (910) 724-7381 When is the right time to have a fund-raising Niles F. Sorensen President of Southeastern Region and Corporate Senior Vice President Suite 201 428 East Fourth Street Charlotte, North Carolina 28202 704/376-5616 704/376-8255fax ^nc. Member, American Association of Fund-Raising Counsel A strong case • Well-defined objectives • A realistic goal • A viable constituency • The right leadership • Trained, dedicated volunteers . . . and Ketchum, Inc., the most experienced firm in fund-raising counseling in the country.

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