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MARCH 1995 aroiina VOLUME 2, ISSUE 7 / $5.00 PhiktithropyJournal Mainstream approach ATOS fundraising grows in size, scope While fundraising efforts for AIDS service organizations have become more complex, fundrais ers and foundation officials say donor appeals must be broad ened even further. By Barbara Solow r“ rank Hielema can remember ^ when the summertime Crape / Myrtle Festival was an infor mal one-day gathering for a small group of friends. Last year, the Triangle-area festi val - now the state’s largest AIDS fundraiser - brought in $70,000 dur ing 10 days of events ranging from bowling tournaments to choral con certs. HEALTH The evolution of the 14-year-old festival is one sign of the growing sophistication of AIDS fundraising in North Carolina. But even as more money is coming in, activists say it is not enough to meet the needs of peo ple affected by the epidemic. The federal Centers for Disease Control reports that AIDS is now the leading cause of death for Americans ages 25 to 44. In North Carolina, of the 5,276 cases of AIDS reported since 1984, 59 percent have been fatal. Those numbers are one reason Hielema and other AIDS activists would like to see more money being raised for prevention programs. “There is now much more empha sis on tertiary care and providing ser vices for those who are infected” with the HIV virus, he says. “But any dol lar spent on preventing a case of HIV will save on the back end, a tremen dous amount more for curing some one who becomes infected.” National AIDS funders are also emphasizing prevention. “As we continue to get more sobering news that research break throughs we might hope for in terms of a cure are further down the road than anyone would have liked, there is a renewed interest among grant- makers in how we can help communi ty-based organizations design and Look for AIDS, page 27 Shaping change Nonprofits brace for government funding cuts North Carolina nonprofits from tbe Center for Public Television to tbe Urban Ministries are worried about future reductions in federal, state and local gov ernment support for tbeir pro grams. By Barbara Solow I n strategy sessions, special I issues forums and meetings I with lawmakers, North Carolina nonprofits are gearing up tor a new legislative era. With recently-elected Repub licans in Raleigh and Washington calling for tax and spending cuts, nonprofits - especially those in human services - are bracing for an expected reduction in government funding. “We have a number of agencies that rely heavily on state and federal funding for their programs,” says Ann Von Brock, director of planning and resource development for the United Way of Asheville/Buncombe. “So there is anxiety about how that will be translated as new legislation goes through. We have talked to SOURCES OF NONPROFIT INCOME Siving Fees, charges 51% Total $343 billion Source: Independent Sector, 1992 some of the folks about political trends and how they think that will impact nonprofit programs in Buncombe County. The sense I have is, it’s too early to tell but everything is up for scrutiny.” National estimates of nonprofit reliance on government support range from about 8 percent of total revenue to 31 percent. Experts say the amount varies by type of organization, with human service groups rated as most rehant Look for CUTS, page 25 Last year, Charlotte successfully v/on a bid to host the NFL Panthers team. Above, downtown skyscrapers light up a vic tory announcement, including NationsBank's 60-story head quarters on the left. The NFL team is considered one of Charlotte's many draws for businesses. The rich corporate community, in turn, has given generously to the nonprofit sector in Charlotte. File photo Corporate giant Business a boon to Charlotte nonprofits Nonprofit leaders say Charlotte is a great place to raise money and do cbaritable work - as long as tbe cause mesbes with tbe mis sion of tbe city’s powerful corpo rate community. Tbis is tbe sec ond in a series of Pbilantbropy Journal reports on tbe “culture of fundraising” in North Carolina communities. By Susan Gray Charlotte 1 /eteran fundraiser Gordon I / Berg, president emeritus of v Charlotte’s Foundation for the Carolinas, compared the city to a teenager. “When I want to tease a little bit, I say that Charlotte is a little like an adolescent that wants to grow up,” says Berg, who Is also former presi dent of Charlotte’s United Way affili ate. “It hasn’t arrived yet. But we’re getting there.” The comparison seems to St. Like a typical teenager, Charlotte - nick named the Queen City - has a healthy dose of attitude. Its chrome and glass skyscrapers, bursting from the heart of its down town financial district, seem to shout: “Look here! We ^ can do anything! ,X TPATOJP Go anywhere!” KJlLIvioJli Much about irt Charlotte backs (yjr that attitude. • According to its A Chamber of JL JuJx\jJlu Commerce, Charlotte is the biggest Snancial center and has the largest urban population between Washington, D.C., and Miami, even bigger than Atlanta. The number of businesses in Charlotte stands at about 18,000, with a disposable income of $10.6 bilhon, or $18,692 per capita. In 1994, the U.S. Department of Labor named Charlotte the fastest- growing city in the U.S. for the export of manufactured goods. Over a period of six years, the federal study says, Charlotte’s exports jumped a notable 254 percent. The national average was 90 percent. “Charlotte is, I believe, unique,” says C.D. Bpangler, president of the University of North CaroUna system, who spent his first 54 years in the Queen City. “It’s united toward what a variety of people think is progress.” The progress and expansion have translated into a vibrant philanthropic sector for Charlotte. That’s partly due to the usual transfer of wealth from corporate profits to nonprofit coffers in the form of tax-deductible dona tions. But in Charlotte, success is also attributable to an unusual embrace of the nonprofit sector by the corporate community. Giving and fundraising in Charlotte is called “socially correct” in the business community. Many describe philanthropy as inseparable from successful corporate life. If an executive is not helping a nonprofit or capital campaign get ahead, chances are that he or she is not getting ahead in business, the philosophy goes. “Everyone is expected to support Look for CHARLOTTE, page 30 NSID Connections 3 Corporate Giving..., ,...12 Fundraising ...14 Grants and Gifts ...18 In March ...19 Job Opportunities... ...20 Opinion ...10 People ...18 Professional Services...28 Capital campaigns abound Seventy-Kvo North Carolina nonprofits ranging from arts groups to churches are engaged in or planning capitol campaigns wirtt collective goals of $1.1 billion, according to an infor mal survey by the Philanthropy Journal Pages 16,17 Breaking down barriers Building Bridges, a pro gram of the Piedmont Peace Project, aims to give community organiz ers the tools they need to work across race, class and gender lines. • Page 4 Trust sharpens giving The Kate B. Reynolds Charitable Trust is focus ing its grantmaking to better meet community health needs. • Page 6 Leading the way No matter what charily or campaign drive Hugh McColl is boosting. North Carolinions say, if NationsBank's chief exec utive is on board, success is a sure thing. • Page 8
Philanthropy Journal of North Carolina (Raleigh, N.C.)
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