Newspapers / Philanthropy Journal of North … / May 1, 1995, edition 1 / Page 12
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Corporate Giving 12 Philanthropy Journal of North Carolina Royalties for charity En^and’s Prince Charles wants to raise money for charities by sell ing herbal soft drinks made by Coca-Cola and Schweppes that go for about $3.90 a bottle in Engiand. May 1995 A hometown giver Albemarle businessman gives to his community Community leaders in Albemarle say busi ness owner C.B. Crook has been the heart and soul of a number of key non profit fundraising campaigns. By Allison Taylor Albemarle / n Albemarle and throu^out North Carolina, C.B. Crook’s name is spoken with love and respect. And deservedly so. Crook, a Ufetime resident of Aibemarie, has served as both a donor and a fund-raiser for dozens of charities ranging from the United Way and the Boy Scouts of America to the March of Dimes and individual families in need of aid. “I’ve had a lifetime of working for charity,’’ Crook says. “Last year, we [Crook’s Motor Co.] gave 42 gifts. There are iots of projects out PROFILES there, and we try to do what we can.” Crook declines to disclose the total amount of money he gives to charity. Crook owns and operates Crook’s Motor Co., which says it is the world’s largest seller of used trucks, truck parts and trailers. He says he first learned to give as a member of the social fraternity Lambda Chi Alpha at High Point University. “We had a number of service activities,” Crook says. “Through that fraternity, 1 learned to love others and to give. But also from my parents and the people I was around. They gave, and 1 learned by example.” He says his Christian faith also has tau^t him to give. “When you die, the only thing you’re going to have accomplished is what you’ve done tor someone else,” Crook says. “1 believe that the purpose for all of us is to help others and unite the world. 'The more you give, the more you get hack. Even my business has grown because 1 gave.” Crook focuses his phiianthropic efforts on his hometown in rurai Staniy County in the western Piedmont. Among nonprofits that have benefited from his largess is the Aibemarie YMCA. Since it opened in 1949, the YMCA had been supported by textile com pany Wiscassett Mills Inc., which provided more than 85 percent of the recreation center’s budget. In 19^, when the YMCA lost that sup port in a corporate turnover, it had two options: Close its doors or hold a capital cam Crook paign. John Sturgeon, executive director of the YMCA, credits Crook with being “the key” to the success of the second option. The YMCA’s fund drive has raised $5 million since it began in 1988. With an initial goal of $4 milhon, the campaign continues to soUcit funds. “He was a major part of the solicitation and a major part of getting our strong community together,” Sturgeon says. “He’s a success in his own right and people respect that. He’s worked hard to make his business what it is today. People realize that when C.B. comes asking for money, he’s already given more himself than he’s asking tor.” 'That kind of technique comes naturally to Crook. “1 think the voiunteer efforts are more important than the money,” he says. “1 go out and get other peopie to give. But if you don’t Look for SUPPORT, page 13 Going on the road Credit unions fi^t child abuse A new mobile training unit is one of several initiatives Prevent Child Abuse, North Carolina has launched to reduce the abuse and neglect of cbildren. By Todd Cohen —r^e North Carolina Credit Union I League has pitched in to spread / the word about child abuse and ne^ect in the state. 'The organization, the trade asso ciation for the state’s 220 credit unions that serve 1.4 million mem bers, has agreed to raise $265,000 for Prevent Child Abuse, North Carohna. The funds will be used to equip a van to provide training and education for child-care providers, teachers, parents and volunteers. The league already has raised $57,000 toward the go^. The mobile training unit would be the first of its kind in the U.S. The North Carolina nonprofit is one of 50 state chapters of the Nationai Committee to Prevent Child Abuse. The Tar Heel chapter has 19 affili ates serving 29 counties. State credit unions have given funds for a van such as this one for Prevent Child Abuse, North Carolina. Courtesy of Prevent Child Abuse Nationally, 2.9 million children are abused and neglected each year, and three die every day from abuse. In North Carohna, 94,000 children were reported to have been abused and ne^ected last year, and 34 died. Prevent Child Abuse is backing proposed legislation to expand ser vices the state provides to better educate parents of young children. 'Those services, now offered to par ents of children up to one year old, would be available to parents of chil dren up to three years old. The expansion would cost $550,000 the first year and $1.05 milhon the sec ond year. CHILDREN Jennifer ToUe, executive director of Prevent Child Abuse, North Carohna, says most children who die from abuse are three years old or younger, and that a key factor is lack of information on the part of parents about child development. Another initiative is a national media campaign, which kicked off in AprU, to encourage new parents to reach out for help. The “Healthy Famihes America” campaign, a charitable project of the national Ad Counch, includes televi sion, radio and print advertising. In North Carohna, the ads wiU inciude a toll-free number to reach the state affihates of Prevent Chhd Abuse -1- 800-354-KlDS. At a statewide meeting in March that attracted 800 people, the presi dent of the National Committee to Prevent Chhd Abuse said ah mem bers of a community must take action to ensure the safety and weU- beingotchhdren. “Community institutions - schools, rehgious organizations, ser- Look for ABUSE, page 13 Glaxo, Wellcome work on merger Executives of Glaxo and Burroughs Wellcome are work ing on the merger of their com panies and at the same time, seeking to reassure community leaders that the strength of their philanthropy will continue, although the form may change. By Todd Cohen Research Triangle Park I yi Me a commitment to corpo- I/I/rate philanthropy will y v remain, the merger of Giaxo and Burroughs Wehcome probably wih result in a reduction in grants to nonproHts, Glaxo officials say. But as executives of the two com panies prepare to combine their Research Trian^e Park operations, they are reassuring community lead ers that the merger of their British parent companies won’t mean a reduction in community support. Giaxo and Wellcome are the U.S. headquarters for London-based Glaxo pic and Wellcome pic , whose $15 billion merger will create the world’s largest pharmaceutical com pany. Look for GLAXO, page 13 BRIEFLY Alternative funds mean giving increases Companies that hove opened their doors to non- United Way charities will likely continue to see on increase in employee giving through payroll deduction, says the National Committee for Responsive Philanthropy. The commit tee's report, "Charity in the Workplace 1994," found alternative funds expect an 8 percent growth in employee contributions, compared to 2.8 percent growth antici pated by United Ways. There are now 183 alterna tive funds operating in the U.S., raising money for arts, environmental and women's groups. Copies of the com mittee's report are available for $15. Call (202) 387- 9177. Hospital endowment supports program Moses Cone Health System in Greensboro has begun a new program designed to improve the health status of area residents. The system's board recently created the Community Health Program, a plan of action to address community needs through clinics, prevention- programs and other health projects. A winning entry Sprint companies aid student car contest The financial support of two Sprint companies helped high school students from Northampton and Halifax counties travel to Phoenix, Ariz., and win a national award for their design of two electric powered cars. The student team won the "National Electric Vehicle Grand Prix." Ballet has company backers Morflex Inc., American Airlines and the Sheraton Greensboro Hotel and Conference Center helped bring "Ballet Spectacular" to Greensboro. The April event brought together the Greensboro Symphony and the Florida Ballet for two per formances of The Firebird Suite by Igor Stravinsky.
Philanthropy Journal of North Carolina (Raleigh, N.C.)
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May 1, 1995, edition 1
12
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