AUGUST 1995
VOLUME 2, ISSUE 12 / $5.00
PhilanthropvJounial
Measures of worth
State foundation salaries rank hi^ on some scales
Salaries for many private founda
tion executives in North Caroiina
are above the nationai average.
However, Tar Heel foundation
salaries are below the national
average for executives of all non
profits.
By Barbara Solow
Comparing salaries for founda
tion executives is like weighing
apples and oranges.
A survey by the Philanthropy
Journal shows that pay for Tar Heel
foundation executives ranks above
the national average on some scales
but below the national average on
others.
The Journal compared salary
information listed on the Internal
Revenue Service’s 990 tax forms for
31 of the state’s largest private and
community foundations - large in
terms both of assets and grants.
The Journal submitted written
requests to all 31 foundations for
their 990 forms. Twenty one respond-
FOUNDATIONS
ed by providing their 990s.
Information for others came from
990s on file in the state Attorney
General’s Office (see chart page 15).
Nine of the top 10 private founda
tions in North Carolina whose infor
mation was included in the survey
pay their chief executives more than
the $75,000 annual average for foun
dation executives reported by the
Council on Foundations in
Washington, D.C.
Highest on that list is P.L.
Richardson, president and trustee of
the Smith Richardson Foundation in
Greensboro, who earned $216,764 in
1994.
The Council on Foundations
report also looked at other founda
tion jobs, including that of program
officer, a position that involves
reviewing grant applications and
communicating with grantees.
Only two of North Carolina’s top
private foundations pay more than
the $57,800 national average for foun
dation program officers - Smith
Richardson and the Z. Smith
Reynolds Foundation in Winston-
Salem. However, not all of the state’s
private foundations have a job called
“Program Officer.”
The highest-paid program officer
of a North Carolina foundation is
Smith Richardson’s Cheryl Keller,
who was paid $90,468 last year.
The JoumaVB survey found sig
nificant differences in pay for private
and community foundation execu
tives - a gap that mirrors national
Look for SALARIES, page 15
New resources
Migration of retirees
boosts state philanthropy
The influx of new retirees'to North
Carolina both benefits and chal
lenges the state’s charitable
organizations.
By Ealena Callender
From historic towns nestled in the
Blue Ridge mountains to resort com
munities on the coast. North Carolina
is attracting a growing number of
retirees looking tor a new place to
call home.
North Carolina has become the
fifth most popular retirement spot in
the U.S., according to a study by
Charles Longino, a professor at Wake
Forest University and the Bowman
Gray School of Medicine in Winston-
Salem. Longino found that, among
American retirees who settled in a
new locale between 1985 and 1990,
3.4 percent moved to North Carolina.
Fbr the state’s nonprofit sector.
GIVING
S
this influx of newcomers means new
potential funding sources, as well as
new challenges.
For example, new
retirees have had a
tremendous impact
on the 10-year-old
Community
Foundation of
Henderson County,
says Executive
Director Priscilla
Cantrell.
Henderson
County, in the mountains of Western
North Carolina, is among the Tar
Heel counties with the highest con
centration of recent retirees from
outside the state. According to a 1990
Census report, more than 20 percent
of the county’s population is Over 65
I andhills charities
jockey for attention.
Page 14.
years old.
Since 1990, the foundation’s
assets have grown from about $2 mil
lion to $9.5 million. And Cantrell esti
mates that 95 percent of those assets
have come from retirees who have
moved to the area
within the last 20
years.
Nonprofits also enjoy
the support of retirees
in Wilmington and sur
rounding areas, where
several golf-resort
communities, historic
sites and scenic
beaches attract many
newcomers.
The Cape Fear Community
Foundation in Wilmington, for exam
ple, was established- by Dickson
Baldridge, a retired fundraising con-
Look for RETIREES, page 19
Challenging stereotypes
Girl Scouts
try hands-on
science projects
In an effort to increase the partici
pation of girls in science, engi
neering and math activities, the
Hornets’ Nest Girl Scout Council
has teamed up with Discovery
Place to develop a program
called Bridging the Gap.
By Vida Foubister
Charlotte
If you ask a young girl to draw a
scientist, the resulting image might
surprise you.
Not only do these pictures contain
men with isheveled hair and plastic
pocket protectors, but they often
EDUCATION
include bats and bubbling potions.
This is just the type of perception
a project called Bridging the Gap
wants to change.
“We’ve got to counter these
stereotypes,” says Marilynn Sikes,
the project manager at Discovery
Place, a children’s science museum.
Hornets’ Nest Girl Scout Council
and Discovery Place, both in
Charlotte, have teamed up to work on
the three-year project that supporters
say has the potential to affect the
Uves of 11,000 girls in eight North
Look for SCOUTS, page 19
Girl Scouts experience the chemistry of "gaak," a Silly Putty-like
dough made from a mixture of Elmer's glue, food coloring and a
borax solution.
Photo by Dione Hooper
INSIDE
Connections 3
Grants and Gifts 1 7
In August 16
Job Opportunities 20
Opinion 10
People 17
Professional Services...!8
Foundations 6
NONPROFITS
VOLUNTEERS
Natural boundaries
By focusing the energy of for
est protection groups
throughout a six-state region
on a four-year campaign, the
Southern Appalachian Forest
Coalition is boosting the
region's preservation efforts.
Page 4
The logic of service
Durham volunteer leader
Beth Maxwell says societal
changes demand new vol
unteer options.
Page 8
^RPORATE GIVING
Making choices
Corporate givers in North
Carolina say companies
haven't retreated from giv
ing to charity, but instead
are making more careful
choices about where their
dollars are going.
• Page 12
; FUNDRAISING
A new lease
Leaders of the Rowan
Partnership for Children and
Catawba College have
come up with an unusual
leasing arrangement for a
model family resource center
to be located on the col
lege's Salisbury campus.
• Page 14