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BY SUSAN USHER
In a year's time Namess made the
transition from stardom to beach
bum with nary a complaint.
The white and black English sheepIdog.
former star of TV commercials
and magazine ads in New York, looks
more ana more like the unkept
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lounges about the house on Marlin
Street than the elegant dog in a series
of Kodak ads, a job that won him
notice in animal modeling circles.
Like many Holden Beach
residents, Namess took "early retirement"
to enjoy life after working
hard at a successful career.
After a versatile, but short?fiveyear?career,
Namess has taken
readily to the relative anonymity of
laidback living, Holden Beach style.
So has his owner, lee Klimas, and
her business partner and housemate,
I The two gave up a successful dog
grooming and supply business in a
posh suburb, to move to Brunswick
County in November 1984.
"The people were the deciding factor,"
recalled Klimas. "We moved
here after visiting a friend who lived
Unlike the friend*; thnv lrnn?- in tKn
North, their Brunswick County
friends got up early, prepared
breakfast and saw them off. Back in
New York State, said Kllmas. their
friends were more likely to leave a
goodbye note with a reminder to lock
the door as they left.
"We went back, put everything up
for sale and moved here," said
While they enjoy the foods and excitement
of an occasional visit to urban
fronts, the two have no plans to
move back to l<ong Island
"1 believe that when you move
here, you're ready for what's here,"
Klimas and Angrilla operate a new
business on the causeway.
Kaleidoscope, selling kites, wind
socks and custom-printed tee-shirts.
Klimas said they're looking forward
to a second season, possibly using
Namess to help promote
After all, it's a role he's accustomed
to filling Back in St. James, he
I regularly appeared in new spaper ails
promoting the store, called April
Showers, and helped expand the
shop's trade hum English sheepdog
I owners. Once he donned mortar
board and diploma in an ad.
His popularity spread far beyond
the shop doors A costumed Namess
once co-led a Halloween Kagamuffin
Parade through dow ntown St James
with the mayor.
"You can dress him," continued
Added Klimas. "I can do anything
to him Elaine can too."
Namess came into Kltmas' ownership
about the time a "pooper
scooper" law went into effect on
1-ong Island, requiring owners to
clean up after their pets relieved
themselves along city streets and
"We found him roaming around a
major road We advertised, but no
one claimed him," she said From his
"nameless" status her children
plucked the moniker "Namess" for
the six-month-old dog.
Soon the large, effervescent pup
was enrolled in obedience school
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NAMKSS, owned by I-ec Klimas of
Parents magazine, he look early ret
where he was, in effect,
The trainer's own dogs were
models, explained Angrilla. She told
the two that English sheepdogs were
in demand as models.
After posing for a port/olio ami ac- quiring
an agent. Namess' career in
front of the lights was launched in
II,. m,?t .,,1 ISO ?
said Angnlla, who was Namcss'
handler on most occasions, "lie's
"But when he was done, he was
done. Me just sat down."
Both women pratsc obedience
training as an essential for any
one get a
Capt. Pete's S
each Bum, h
lloldrn Beach, la a former celebrltv. I
Irenient to enjoy a slower pare of life.
household pet, especially one of
Triumph dog biscuits, Namess'
favorite, helped him along the road to
"He will do anything for a biscuit
workwise," said Klunus.
And Namess loved working almost
as much as he now appears to enjoy
taking it easy. Someday he may get |
want to go back in front of the lights j
With the advent of filmnuiking in the
Wilmington area, that's a distinct
possibility even in Brunswick County
"He'd love to work again," Kliinas l
suggested. "He is bored "
A.s a workinK don, Klunas .said.
Names* was to K? 1? '-he night
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: the big
. and Cottages
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Viler wlnnlnK roles In commercial* lor I
before on an empty stomach?a rule
she IoiiihI hard to lollow. Usually he
simply not a smaller dinner portion
"I'd tell him he was KuhiK to work
the next day." she said with a una
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Idg-numc clients such iik Kodak ami
"He would k<? to bed early."
Life before the cameras wasn't any
more Kla morons (or a dor, model than
for a human model.
Naincss was paid a flat rate for a
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. _, . ? _
irsday. December 26, 1985?Page 3-A
four-hour day, with no residuals for
repent airings of the commercials.
"Animals are considered props,"
recalled Klimas. "They make them
work their tails off."
Once, while making a Shields soap
commercial in which he ran along
the beach in 80-degrec heat and
under hot lights, the producers refused
to give Namess a much-needed
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cubes between his legs and made the
sheepdog work overtime.
Namess enjoyed His work, though,
and directors could got a could five to
six hours of work from him?more
than from the average animal model.
Sometimes on short notice, he had
to report to work each morning immaculate.
a Herculean task for a
longhaired, mostly white, gigantic
dog. Klimas taught herself to brush
and comb turn everyday without fail.
Sometimes he showed up at work
spotless only to gel soiled by mud
from ears to docked tail over and
over again and then cleaned up. as
in a Tenderleaf Tea ad shortly before
his retirement. After washing the
dog. the couple sits back to enjoy a
cup of tea.
At other times, said Klimas. advertisement
writers expected the impossible
or the ludicrous dogs that
could bend their arms, for instance.
One of Namess' most obvious
claims to fame is a May promotional
pix followed by two-page spread and
cover blurb in the June 1S82 issue of
Parents magazine, illustrating a
story on children and honesty
M W+ I
. . j
However, liefore his retirement in
KIM. Noiness hod ap|)eurctl on television
ond in newHpnper and iiioKorine
oils (or Inn-name elients sneli os
Kodak, Arm & Hammer (remeinlier
tile don in (lie foiuily station wiiKon
witli Imkini; simIo in tlie ashtray"').
While remotnkiiK unonyiiions to
most of his (on cluti, Nnincss crooled
i|ui(e o noine for himself.
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