n
r t
o
n
n
w
s P a p e r s
Whether
they're reading up
on stocks,
or stocking up
on groceries,
people trust
the newspaper first.
When we asked people which one ad source they
would turn to for shopping information about groceries,
69% said they would rely on their newspaper.
But that's only part of the story Not only do these
people rely on the newspaper for information, 73% of
them saved money by clipping coupons from the
newspaper.
Of course, when you consider that the average
newspaper reader is married, owns a home and works
full-time, they don't have time to waste going all over town
looking for bargains.
They get the information they need from the news
paper and then do their shopping.
If you want a medium that will put some meat in your
advertising budget, check out the newspaper. Then start
enjoying your just desserts.
Get the facts.
Get them on paper.
THE BRUNSWKXftfEACON
Source: NC Press Services, Inc. State Survey of 1017 people, November 1989.