north carotin
n e w s p a
When it comes Mine
to buy a house,
seven out of ten people
put a down payment
on a newspaper.
When we asked people whicn one advertising
source they would re!y on for shopping information
about a new house, 70% named the newspaper first.
Which really shouldn't surprise anyone. After all, no
other advertising medium reaches more people with the
information they want when they want it.
And given the fact that the average newspaper
reader is married, earns over $20,000 each year, and
already tias bought at least one home, aren't these the
people you really want to reach with your real estate
selections?
The facts are simple: When you have real estate to
sell, the newspaper is your most effective way to sell it.
Get the facts.
Gel them on paper.
THE BRUNSWICKfiKACON
Source NC Press Services. Inc. State Survey of 1017 people, November 1989