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n a news
P a p e r s
When it comes time
to buy a cat:
six out of ten people
with a newspaper
before they ever
kick a tire
fi. -*SS&^e2?ii 1?
When North Carolinians are out to buy a car, they
won't trust just anybody. In fact, over 60% of them
know the best place for information is their
That really shouldn't surprise anyone,
considering the fact that more people trust the news
paper for news on local affairs, on shopping, on real
estate, and on entertainment for advertising
information than any other medium.
When your business depends on reaching and
influencing those individuals who have the money to
buy your products, think about it: Wouldn't you rather
advertise where people go for the news than where
they go to get away from the news?
Get the facts.
Get them on paper.
POST OFFICE BOX 2558 TELEPHONE (919) 754-6890*FAX (919) 754-5407 SHALLOTTE. NC 28459
Source: NC Press Services, Inc. State Survey of 1017 people, November 1989.