north carolin
new
When it comes time
to buy a car,
six out of ten people
kick back
with a newspaper
before they ever
kick a tire.
When North Carolinians are out to buy a car, they estate, and on entertainment for advertising
won't trust jus! anybody in tact, over G0% of them information than any other medium.
Know the b' St plncc for information is their Whpn ynnr hu^inp^c; HpppnHc; nn rpnrhinn and
newspaper influencing tliose individuals who have the money to
That really shouldn't surprise anyone, buy your products, think about it: Wouldn't you rather
considering the fact that more people trust the news advertise where people go for the news than where
paper for rows on local affairs, on shopping, on real they go to get away from the news?
Get the facts.
Get them on paper.
THE BRUNSWICK#BEACON
POSI Oil KI |{()\ 2558 kl/ LI I (91 9) 754-6890-FAX (919) 754-5407 SHALLOTTK. NC 28459
Source NCFress Services, Inc State Survey of 1017 people November 1989
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