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" u r i n Carolina newspapers
they're reading up
or stocking up
the newspaper first
When we asked people which one ad source they newspaper reader is married, owns a home and works
would turn to for shopping information about groceries, full-time, they don't have time to waste going al! over town
69% said they would rely on their newspaper looking for bargains.
But that's only part of the story. Not only do these They get the information they need from the news
people rely on the newspaper for information, 73% of paper and then do their shopping.
them saved money by clipping coupons from the If you want a medium that will put some meat in your
newspaper. advertising budget, check out the newspaper. Then start
Of course, when you consider that the average enjoying your just desserts.
Get the facts.
Get them on paper.
Source: NC Press Services, Inc. State Survey of 1017 people, November 1989 ?