north Carolina
news p apers
When it CO1116S time
to buy a car,
six out of ten people
kick back
with a newspaper
before they ever
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ImLJv u Lil CI
When North Carolinians are out to buy a car, they
wont trust just anybody. In fact, over 60% of them
know the best place for information is their
newspaper.
That really shouldnl surprise anyone,
considehng the fact that more people trust the news
paper for news on local affairs, on shopping, on real
estate, and on entertainment for advertising
information than any other medium.
When your business depends on reaching and
influencing those individuals who have the money to
buy your products, think about it: Wouldn't you rather
advertise where people go for the news than where
they go to get away from tne news?
Get the facts.
Get them on paper.