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Like saving money, advertising brings the best
results when it is done regularly. And so by wise
spending of your advertising budget, we mean a
program of regular advertising, worked out in
advance..
The merchant who plans his sales program carefully,
and uses adequate space in the Kings Moun
tain Herald, regularly will not only increase his
sales and profits?he will build a foundation erf
good will that will benefit him for jnany years.
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ALL US lOUi
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