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All over the world today th^re ere people teaching bitterness
and hate. . .
Here in America we have learned to live together in friendship.
For us here at A&P, it has been a wonderful and thrilling ex
perience to get from those with whom we compete day after day
such astounding evidence of friendship and respect..
The things that have happened since the anti-trust lawyers from
Washington brought suit to destroy A&P have amazed us.
While we sincerely believed, that we had earned the friendship
of millions of consumers for whom we have provided better food
at lower prices, and the friendship of millions of farm families
for whom we have provided a better market for their produce,
we were not prepared for the avalanche of offers of support.
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But most of all, we have to confess that we had underestimated
the fine sportsmanship of many of our competitors all over the
country.
Can anyone believe that these competitors would rush to our
defense if, as th<; ant -trust lawyers allege, we had been trying
to put them out of business?
We and they have fought hard for business. '*
There are nearly 350,000 individual grocets competing with us.
They have a larger share of the nation's grocery business today
than they had ten years ago or twenty years ago.
Many of them do as good a job as we do, and they make it
plenty tough for us.
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No'v, day after day, these same competitors are letting us know
that they are in our corner.
AH we can say is, thank you from the bottom of our hearts.
Isn't America A Wonderful Country!
: -x
'?.ft..?'*
COMPETITOR S OPINION
of
Great Atlantic & Porifi' r
hollered
for
Uncle?
A&P taught m* to sorva the public BETTER? MOM
ECONOMICAL and MORE EFFICIENT, thanks to tho
start glvon mo by B. F. VINSON.
? ? o ? Daring the depression of the thirties, AfcP pmid
higher wages than any other chain. AIcP has striven to
standard of 1 bring la this country. I shudder to
think what would happen to its 11?,M0 employee* if ;; was
forced out of business.
t ' *tr*u ?t A** competition ? I weleomo
We dcr't btlievi any chain will be punished for being
efficient, or for pleesing housewives so well that it is
forced to grow. ' ^ J
We, too, believe that it is a storekeeper** duty to bring
the public the beet food at the lowest poesible prices,
and hope to see the chain store way of doing busi
ness vindicated.
'**??- * * ? . . i ? * - A
And as long as the producers, the employees, the cua
tosners, the wholesale groeert, the independents and
the competing chains thrive so well, we will continue
to think It's a good way to do business.
SIMPSON'S SUPER MARKETS
land Ave., 8, K. Ml McDonough Blvd., 8. *.
, iUtota, Georgia *
ipson was named "Grocer of the Year for 1948" by tho
Retailer Owner Grocers' Association.
?Mr. Slni]
National
mTsu*GH, rK
Pacific