Newspapers / The Carolinian (Raleigh, N.C.) / Aug. 30, 1969, edition 1 / Page 13
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Market Expert Calls For Better Black-White Communications t PREGNANCY PLANNING AND HEALTH BY mS. GLORIA RIGGS BEE Dear Gloria: Many of my friends are taking birth control pills and have al most convinced me that I should take them too. But there’s one thing that still bother me about pills. My friends tell me they take one pill ada\ for 20days, begin ning on the fifth day of their period. They say their next period begins within a few days after they take 11.e last pill. My question Is this: Don’t these women need to use some other method of birth control during tl oso few days after they have taken their last pill and are waiting for their period to begin? How can they be pro toeted if they aren’t using any thing'. Mrs. F. T. Dear Mrs. E. T.: Many women who take the pills have asked this question. The answer is that you ARE protected for those few days between the last pill and the start of the menstrual flow', even though you aren’t using any birth control method then. Each month the ovary pro duces an ogc,. It begins to grow ifter j our period and reaches Its full development about the middle of your cycle, approxi mate!'' two weeks before the start of your next period. At this time, if you weren’t taking the pills, the egg would be released and would travel down your tubes to wait for male seed. f If you are taking the pills, how ever, the egg is not released. It remains in the ovaries and gradually wastes away at the end of your cycle. After you have take", your last pill, you cannot become pregnant be cause the egg for that cycle has wasted away and the process , has already started to create a fresh egg for the next month * * * Dear Mrs. Rlggsbee: 1 am writing to warn readers of your column not to make the same mistake ! did. My hus band and I have two children, both girls. We hoped to have a boy a few years from now, but not right away, since my hus band is temporarily laid off from work. In May I discovered I was pregnant. Since we couldn’t af ford another baby this year, we didn’t know what to do. A girl friend told mo about a woman she knew who could ‘‘get rid of the baby.” My husband and I agreed. The day after theabor- L*t Our Experts 1 * ™ ES _ .» „ • BATTERIES P our ar @ auto accessories /yvv in Sh*p«l $ WASHING ® LUBRICATION MI ® OFFICIAL Licensed Inspection * Station Credit Cards Honored DUNN’S mo SERVfCENTER See I)s For Complete Car Care! DIAL 832-9498 602 S. BLOOESWOKTH ST, We Appreciate'Tou"" business! FRESH FRYERS—WhoIe lb. 33c GRADE A SMALL EGGS 3 Doz. 99c LACE TOILET TISSUE ... .2 rolls 15c COUNTRY HAM HOCKS lb. 49c RIB STEW BEEF or BOLOGNA lb. 49c GOLD SEAL FLOUR 25 lbs. $1.99 GOOD WEINERS 2 lbs. 99c FRESH PORK LIVER lb. 39c WHITE LEAF PURE LARD 3 lbs. 59c BORDEN’S BISCUITS 4 for 39c FRESH PORK NECK BONES 4 lbs. 89c PIG FEET or PIG TAILS lb. 25c E ATWELL MACKEREL—taII can 2 for 49c PORK SAUSAGE or SMOKED SAUSAGE IK 49c END CUT FORK CHOPS Ib. 69c OPEN 9:30 TO 6:30 MONDAY THRU THURSDAY OPEN 8:30 TO 7:00 FRIDAY AND SATURDAY Horton's Cush Store Hls-17 South Saunders St. Raleigh, N. C.- © tion, I had such a high, fever that I had to be taken to the hospital. As it turned out, I am lucky to be alive. The doc tors said I had a terrible in fection and almost didn’t make it. Worst of all, they told me I can never have another baby. I almost died and besides we have spent more money on medical bills than it would have cost to have the baby in the first place. I hope everyone who reads about my experience will use birth control if they don’t want to hate a baby right away. If only my husband and I had known’the facts we could still be looking forward to another baby . Mrs. J. R« Dear Mrs. R.: I’m sorry you are one of those who have learned the truth about abortion the hard way. Many women each year die from complications which result from these dangerous and Il legal operations. All operations 'should be performed in snai tary surroundings by licensed physicians.. But too often a de sperate woman, thinking that abortion is “the only way out” will turn to one of these un licensed and usually unskilled persons. Many of these people do serious damage by the use of unsterilized equipement and by their own lack of medical knowledge. It is not as simple an opera tion as many would have you believe. In too many cases, the abortionist’s “client” ends up in the emergency room of the nearest hospital, or even In the county morgue. I, too, hope that the spread of birth control information will help prevent these tragedies by .helping women plan against unwanted pregnancy before hand. * * * (This column is designed to answer your questions, so please feel free to ask them. A letter addressed to Mrs. Gloria Rlggsbee, c ' The Caro linian, Box 628, Raleigh, will bring a prompt response, either in the column, where real names are never used, or by mail). * * * Businesses succeed when someone attends to the small details that the average boss is to busy to fool with. * * * Those who can’t control their tongues operate at a disadvant age in society* they can’t com pete with the quiet schemers. i V ' •*’ &T' mils SEEK VICTIMS OF FLASH-FLOOD-Massie’s Hill. Yu.: A floor!-wreck ed automobile lies half-buried m sticky mud as searchers probe the wreckage of a mountain home for possible victims of flash-flooding which authorities say may have killed more than 100. Rains from dying Hurricane Camille, which claimed hundreds of lives on the Missis sippi Gulf Cons’, were blamed so” the flooding, tl Hi). 1600 i. C. Welfare Recipients T® Be Given Job, Training Incentives ATLANTA, GEORGIA - Some 1,680 persons on welfare in North Carolina will be given job training incentives through a new Work Incentive Program (WIN), according to William U. Norwood, regional manpower administrator, U. S. Depart ment of Labor. $1,122,023 in Federal funds has been allocat ed for the project . In addition to North Carolina, Seminar Scheduled On Negro Attitudes And Buying NEW YORK - A three- day conference which will identify, the attitudes, perceptions, size, purchase patterns, the socio economic and cultural factors influencing the Negro market has been set for September 17, 18, and 19, at the Hotel Plaza In New York, accord ing to Advanced Management Research, Inc. Some 22 specialists in ad vertising, marketing, public relations, sales, research, and consumer education involving minority consumers will parti cipate in the conference, “How to Effectively Sell The S3O Bil lion Negro Market.” Conference Chairman is D. Parke Gibson Associates, me., a New York consulting firm, and the author of the S2O Billion Negro, which is becoming a best-selling book on market ing to black consumers. In addition to the share of market Negroes represent for many products, and what moti vates black consumers, other subjects will include strategies in mar kef development, the creation of products for black consumers, the recruitment and effective utilization of sales men, communications with the community, as well as case his tories of successful programs. The panel of speakers will In clude Abraham S. Venable, De puty Director, Office of Minori ty Business Enterprise, U, S. Dooartment of Commerce; Kel vin A. Wail, Vice-President and A’ 5 -New York: Gloria Smith, 24, proudly holds her trophy after her selection as ‘‘Miss Black America” in the Felt Forum of Madison Squre Garden here August 22. Miss Smith, a Manhattan model, perform ed a song of her own composition in the talent section of the contest. She formerly lived in New Bern, N, C. (UPI), eight other States joined the program as of July 1, leaving only two States, Nevada and New Hampshire, to join the nation wide effort to move welfare recipients into jobs. The other eight states are Arkansas with 960 opportuni ties, $736,132 in federal al locations; Delaware, 310. $399,- 494; Florida, 2,640, $2.185,210, Georgia, 1,440, $1,198,800; In Manager of Market IN elon ment, Coca-Cola US \; Ra ■ -.one’ A. League, President, Zebra Associates, Inc., J< Black, Vice President, Special Markets, The Greyhound O. - poration; Kendal! F, V ilson, Vice President, D. Parke CF - son Associates; William Hud gins, President, Freedom Na tion Bank; Julius Thomas, Industrial Relatio ;> Consultant; and Mrs. Elsie Arche;, Direc tor of Women's Interests, Gib son Associates. James O. Plinton, Senior Di rector of Special Market Af fairs, Trans World Mrlines; Benjamin H. Aright, Market Development Managel. Clairol, Inc.; Stephen G. Lockett, As sistant to the Vice President, Seagram Distillers Company; Mrs. Florence Rice, President, Harlem Consumer Education Council; Randolph W. Cameron, Vice President, Gibson Associ ates; John E. Allen, 111, Ph.D., Vice President, Brand Rating Research Corporation; John B. Harris, Assistant Professor of Business, Virginia State Col lege, William Santos, Manager of Market Development, Fa berge, Inc.; and, Raymond O ladipupo, Ogilvy & Mather, Inc. For detailed information on “How To Effectively Sell The S3O Billion Negro Market,” write: Charles Wickham, Ad vanced Management Research Corporation, 280 Park Avenue, New York, New York 10017. diana, i.OOO, $894,411; Okla homa, 450, $474,736; South Carolina, 300, $274,000; and Texas, 1,600, $1,645,274. Programs are now underway in 39 states, District of Colum bia, Guam, Puerto Rico and the U. S. Virgin Islands. Ten States already participat ing were allocated additional funds They are: Alaska with 360 opportunities, $307,540 in Federal allocations; Arizona, 1,680, $1,391,899; Colorado, 2,- 600, $2,348,673; Louisiana, 1,- 700. $827,625; Maryland, 2,700, $1,088,295; Montana, 410, $3- 42,257; Nebraska, 480, $446,- 000: North Dakota, 240, $182,- 518; Utah, 2,050, $1,924,000, Washington, 2,400, $1,739, 97- According to Federal law, u ppropr iate members of a. household receiving Aid to Families with Dependent Child ren who are over the age of 16 are referred to WIN by local welfare offices. Sen. Mondale Critizes Sec. Robert Finch WASHINGTON, D. C.-Senator Walter F. Mondale (D-Minri.) Friday criticized secretary Robert Finch for requesting that the U. S. Court of Ap peals for the Fifth Circuit per mit further delays in the de segregation OI some South ern schools. Senator Mondale said, “Iwas deeply disappointed to read that Secretary Finch has attempted to withdrewHEW proposals cal ling for immediate desegrega tion of 33 Mississippi school districts. I marvel at tne breadth of the Secretary’s im agination when it comes to de veloping new ways of ioot dragging in civil rights mat ters. Personally, I find it dif ficult to understand why furth er delay is necessary. Fifteen years have already passed since the U. S. Supreme Court rul ed in 1954 that dual, racially segregated school systems are unconstitutional.” Senator Mondale said that "the Nation has seen this Ad ministration retreat from en forcing the Title VI school de segregation program which provides for the termination of Federal funds to districts OJkßotm hlj s. |j Ml 86 PROOF Kentucky flflMr STRAIGHT BOURBON WRff j WHISKEY 1 OmjMme KEWTUCSEY j A3O < rmmtiiwmmM' | pin] Ift 4/5 QUART Jf n>v'» u i *'• 1 j| | cjlu aoont »ist«u.sby co jt CHARCOAL FILTERED |j YEARS OLD OLO SCONE DISTILLERY M9otk»wiawn, Kmmtocky Past Cooperation Was Too Conservative , 0. P. Gibson AKRON, Ohlo-A new wave of communications between whites and blacks must be start ed in America if democracy is to prove truly workable, a leadeing Negro marketing con sultant said here in a recent speech. D. Parke Gibson, president of a New York company that pioneered in developing mark eting plans for major corpora tions to fit the Negro market, said professional communica tors -- too conservative In the past -- should said lead the way toward bridging the com munications gap between com panies and minority groups. He addressed the first meet ing of the newly formed local chapter of Public Relations So ciety of America. Mr. Gibson, marketing con sultant to The B. F. Goodrich Company here since April, 19- 68, stated that company “managements and the black community should be the tar gets for an interchange of in formation, and the public re lations man should be the con duit for this.” He said that little progress has been made in recent years to alleviate communications problems between companies and minorities. “Employment opportunities and many other programs have far outstripped how communications men have translated these advances in our society.” In most America companies the functions of public relations and communications within the Negro community are being carried our by marketing or personnel executives -- not by professional public relations men, he said. Personnel executives are stressing equal employment op portunity -- at least partially because cf Federal pressure -- while marketing men are paying more attention to the Negro consumer who spends S3O billion annually for goods and services, he explained. Mr. Gibson said that in many of the companies were person nel or marketing executives, or both, are “beginning to act with enlightened attitudes, the public relations department is often unaware of what is taking place in other departments.” He said that professional communicators should under stand that the Negro in America wants to be recognized, given something with which he can identify and wants to be invit ed. “The Negro does not con sider public relations efforts directed at him as segregation in reverse,” he said. “He ac cepts them as manifestations of a sincere, friendly company or organization.” Mr. Gibson urged the local public relations men to take seven steps toward improving the climate of race relations in Akron and the entire United States: 1) Help company managements better understand the Negro community -- its structure, leadership and media and explain to management what its posture should be to ward this community; 2) Dis cuss company postures on equal employment opportunity with personnel executives and then effectively communicate what the company is doing in this area to the Negro community; 3) Make sure Negroes are in cluded In company and em ploye publications and that they are made to feel part of the company team: 4) Continually inform company managements about the problems, concerns and opinions of the Negro com munity; 5) Establish clear lines of communication with Negro media so that you can tel! your company's story to them ef that refuse to eliminate dual, racially segregated school sys tems. THE CAROLINIAN RALEIGH. N. C„ SATURDAY. AUGUST 30. 1969 fectively; 6) Work closely with Negro community interest or ganizations; 7) If your company or client is conducting a job training program and hiring graduates, communicate this fact to the Negro community. Mr. Gibson said that “the same technique that have proved successful in communications among white communities inA merica must also be done for the Negro community, Until our dual society is eliminated, it will be a business fact of life that communications must be structured, but they can lead to a dialogue between the races, “We have to establish con fidence of the Negro in Ameri can business and industry, which is the bedrock of our so ciety; otherwise, we have fail ed.” Mr. Gibson is the author of a new book, The S3O Billion Negro, published by the Mac- Millan Company. He also is the publisher of the monthly “Gib son Report,” a newsletter on marketing to nonwhite consum ers, and “Race Relations and Industry,” which deals equal employment opportunity pro grams and practices. He is a member of the ixjai d of directors of both of the public service council of the Public Relations Society of A merica (PPSA) and of the PR SA’s New York Chaoter. He wa s Introduced t o the new Akron PRSA chapter of W. Thomas Duke, chapter presi dent and community and public affairs manager for B. F. Goodrich. SapgrgsiismDcsgtprciijs CHICAGO - In a keynote speech before the recent 60th anniver sary convention of the Knights of St. Peter Claver, U. S. Dis trict Court Judge James B, Parsons stated that the black •separatism has already led to “the polarization of the races.” He said he was not disturbed by the word “Black”, but rather the fact that it is a trend to ward separatism which could ultimately end In a race-to~race confrontation with the total sup pression of one of the races. * * * When you have work to do, you might as well do It. No one else will do it for you. * * * It’s not money that causes so much trouble, but the mis conception that alot of it can be had for nothing. need JJBI cash jß| • jmr I See us! We can do almost anything (financially speaking) except pay your bills. You’d be surprised how many services we offer. Come in and find out how we can help you. You will find that besides providing the traditional banking services, such as Savings and Checking ac counts. wc have and can create services to fit your special needs. Think of us as your financial one-stop service store. Why not investigate full service bank ing? Come in and put us to work for you . . the sooner the better. You won’t regret it. MCHAMCS AND fARimS BAM Large enough to serve you . . Small enough to know you. RALEIG H—D UR HAM C HARLOTTE Member Federal Deposit Insurance Corporation Samuel h. Johnson Sam Johnson Joins NSSFNS In Atlanta NEW YORK, New York - Samuel H, Johnson of Atlanta, Georgia lias been named the Director of the new Southeast ern Regional Office of the Na tional Scholarship Service and Fund for Negro Students (NS SFNS). The announcement of the opening of the new regional office and the appointment of its director was made tins week in New York City by Hugh W. Lane, NSSFNS President. “This office, to be located in Atlanta, Georgia, brings our operation closer to the target population we exist to serve ” said Lane, “and the availabili ty of Sam Johnson comes at the exact point In history when we are prepared to make a maxi mum effort to move increasing numbers of Black students from high school to college.” The regional office is locat ed at 931 1/2 Hunter Street, N, W. in Atlanta, Georgia. It will serve the counselors and studesnt south of Washington, D. C. and east of Mississippi River, plus those in Texas and Louisiana. Johnson, originally from In dianapolis, Indiana and now a resident of Atlanta, has had a distinguished career in the field cf minority youth edu cation. For the last 10 years, he lias represented the Edu cational Counseling Service of the Board of Missions of the United Presbyterian Church of the U. S. A. * * * One trouble with the world is that there are too many people who do no work. - 13
The Carolinian (Raleigh, N.C.)
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Aug. 30, 1969, edition 1
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