Page 17-THE NEWS-November, 1984
JWB Posters Herald X984 Jewish Book Month
’ Two colorful JWB posters
— one for children, the other of
general interest — herald a
widely observed date on the
North American Jewish calen
dar — the continental celebra-
tion of Jewish Book Month.
The 1984 observance, spon
sored by the JWB Jewish
Book Council, will be marked
from Nov. 18 to Dec. 18, accor
ding to Blu Greenberg, coun
cil president.
“The 59th annual Jewish
Book Month stirs excitement
in the world of Jewish books,”
Mrs. Greenberg says. “It pro
vides an impetus for all of us
to enlarge our libraries and to
increase our knowledge.”
The history of Jewish Book
Month goes back to 1925,
when a Boston librarian nam
ed Fanny Goldstein set up a
Judaica exhibit to mark the
first Jewish Book Week. It
later gained nationsd accep
tance and popularity. By 1943,
when the Jewish Book Coun
cil was formaUy organized, the
week-long event had expanded
into Jewish Book Month.
Mordechai Rosenstein, one
of America's foremost Hebraic
artists, designed the general-
interest Jewish Book Month
poster that demonstrates his
expertise in Hebrew
calligraphy. The words,
Hodesh ha-Sefer ha^Yehudi, in
Hebrew, which translates into
“Jewish Book Month,” are in
calligraphy and dominate the
poster.
“The Jewish Book Month
poster was a delight to
design,” Rosenstein says. “I
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arranged the ha-Sefer in the
form of a modernized bull’s-
eye, with an open book as the
centerpiece.”
A unique figure in world art,
Rosenstein creates limited edi
tion silk screen prints of
award-winning, original
pieces, reflecting the rich and
ancient traditions of Judaism.
Drawing upon the inherent
grace and lyrical qualities of
the Hebrew alphabet, he
embellishes the letters and
gives them a special rhythm
and excitement to make them
virtually dance across the
print.
The children’s poster,
designed by Donna Ruff,
shows a girl and boy reading
under a tree with books among
its leaves. Individual Hebrew
letters on some of the books
form the words, Aytz Hayyim
Hee, for the “Tree of Life.”
“The quote on the poster, ‘It
is a tree of life to those who
take hold of it,’ is from the
prayerbook and refers to
Torah and knowledge,” Ms.
Ruff says.
“That is an excellent symbol
for Jewish Book Month,” she
continues. “Moreover, I made
it an olive tree, and the fact
that olive trees grow in Israel
and have olive branches gives
it additional significance.”
Corrections
The CHAI group is sponsored by the Jewish Commun
ity Center.
Bobbie Pollard’s name was misspelled in the last issue.
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