Newspapers / The Charlotte Jewish News … / April 1, 1991, edition 1 / Page 13
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Beware Advertisers! Advertisers in this community are urgently warned not to be misled by aggressive telephone solicitations by per- sons claiming to represent “the Jew ish newspaper.” The American Jewish Press Asso ciation has received numerous complaints from valued advertisers of harassing telephone calls from solicitors claiming to represent “the Jewish newspaper.” In fact, the solicitors are representing out-of- town operations whose “publica tions*’ are of practically no value to local advertisers. The American Jewish Press As sociation and its Committee on Ethics and Professional Standards are determined to protect the good name of the responsible Jewish publications in North America. Please be aware of the following questionable practices by various operations whose activities have bMn the subject of repeated com plaints to the AJPA Ethics Com mittee: 1) The publication’s representa tive calls a prospective client and indicates he or she represents “the” Jewish newspaper in the community when, in fact, the publication is not the local Jewish community news paper. 2) The prospective client is told that his company’s president has been awarded some kind of “cita tion” or “award” in recognition of community service or “Interfaith” activities. This is followed shortly by an invoice for an ad in a publication which was never authorized. Often such bills are mistakenly paid. 3) A prospective client is led to believe his company is renewing an ad in “the” Jewish newspaper when, in fact, Uie solicitation is for an out- of-town publication. Often the bill for the same size ad is many times higher than the amount charged by the actual local Jewish newspaper. 4) The legitimate ads of major companies are lifted and photoco pied intact from either telephone yellow pages or from the actual local Jewish newspaper and are published in the out-of-town newspaper with out authorization. Sometimes tear- sheets of these unauthorized ads are sent with bills to clients and payment is actually sent. These operators work on percentages and if they can get unsuspecting people to take their bait, they stay ahead of the game. 5) Some of these “publications” are merely collections of feature material either bought or stolen from the Jewish Telegraphic Agency or from AJPA member publications without permission, along with filler and handout material from national Jewish organizations. The “news papers” are just fronts for the purpose of soliciting large amounts of advertising from all over the country which can do absolutely no good for the “clients.” 6) In addition to false or mislead ing telephone tactics, some solicitors are harsh and aggressive to prospec tive clients and imply that if the client does not buy the ad, the company will be seen as “anti- SemitTt.” Needless to say, such practices give the legitimate Jewish press a bad name. Fight Back! Be an “Ad-Scam Buster” If your company is solicited by such an operation, under no circum stances should you agree to accept an “award”or pur-, chase an advertise ment. Ask for the so licitor’s name, address and exact name of the publication, a sample copy of the newspaper and a telephone number. Report any such solicitations and any other written information on the operations to Robert A. Cohn, Chainnan, AJPA Ethics Commit tee, c/o St. Louis Jewish Light, 12 Millstone Campus Dr., St. Louis, MO 63146; (314) 432-3333. All complaints will be promptly inves tigate. Page 13-THE NEWS-Aprll 1991 Denberg-Portnoy Suzanne Rachel Portnoy and David Denberg were married Feb. 24 at the home of Susan and Peter Marx in Matthews. The bride is the daughter of Marilyn Goldsmith of Cranston, R.L, and Gil Portnoy of Charlotte. The groom is the son of Max Denberg of Columbia and the late Pauline Denberg. Maid of honor was Erica Portnoy, sister of the bride. Flower girl was the bride’s daughter, Jessica Upton. Best man was John Gottlieb. The couple live in Columbia. Graff-Schlosberg Congratulations to Lois Schlosberg and Michael Graff who were married on February 16 at the Guest Quarters Suite Hotel Wallace-Posner Teri Posner and Marvin Wallace were married on February 2. Marvin is the son of Lorraine Gudin and Sam Wallace. The newlyweds are living in Phoenix, Arizona. Diamond-Klein Allin Diamond of Charlotte and Michael Diamond of Rock Hill, SC announce the engagement of their daughter, Wendy Gwen Diamond of Charlotte, to Gary Lee Klein. The groom-elect is the son of Harriet Klein of Alexandria, Va., and James Klein of Fernandina Beach, Fla. A Dec. 28 wedding is planned in Charlotte. Kornberg-Davis Karen Denise Davis and Andrew Bard Kornberg were married March 16. The bride is the daughter of William and Mary Davis of Charlotte. She is a graduate of North Mecklenburg High School and attended CPCC and UNC-CH. The groom is the son of Sharon and Jay Kornberg. He is a graduate of Randallstown High School and attended the University of Richmond and UNCC. The couple are police officers with the Charlotte Police Dept. Mazza-Hennes Dr. and Mrs. Joseph Mazza of Oshkosh, Wis., announce the engagement of their daughter, Susan Jo Mazza of Charlotte, to Neil T. Hennes. The groom-elect is the son of Carolyn and Stuart Hennes of Charlotte. 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The Charlotte Jewish News (Charlotte, N.C.)
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April 1, 1991, edition 1
13
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