An Affiliate of the Jewish Federation
of Greater Charlotte
Vol. 37, No. 1
Tevet-Shevat 5775
January 2015
New Logo Marks New Era for the Jewish
Federation of Greater Charlotte
The Jewish Federation of
Greater Charlotte unveiled a new
logo for the 2015 eampaign year
to help ereate a strong visual
identity and raise greater publie
support to usher in the next gen
eration of Federation.
Our Jewish Federation is join
ing more than 100 Jewish Feder
ations aeross North Ameriea who
have already adopted the new
logo to help build greater aware
ness loeally while better synehro-
nizing with the wider Jewish
Federation movement, whieh is
made up of 157 Jewish Federa
tions and 400 independent net
work eommunities.
The Federation Board of
Trustees approved the updated
look in November and the new
logo was introdueed at the 2015
Main Event on Deeember 11
where we celebrated our 75th an
niversary.
The new logo - with a circular
design and menorah - is a strong
innovative mark rooted in Jewish
traditional signaling the centrality
and stature of the Jewish Federa
tion, while remaining inviting and
optimistic. The updated logo re
freshes the Jewish Federation of
Greater Charlotte image while
better articulating its mission to
raise and distribute funds to sup
port and enrich the lives of Jews
locally, nationally, in Israel, and
worldwide. Through education
and community building, the Fed
eration’s mission ensures that
THE JEWISH FEDERATION OF GREATER CHARLOTTE
Proudly Introduces Our Logo:
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The Power of One Woman
Jewish Federation Women’s Season to
Open with Hoiocaust Story of Poiish
Rescuer Toid by Her Daughter
Jewish values, goals, traditions,
and connections are preserved for
current and future generations.
“When you look at the non
profit fundraising world, the most
successful organizations are
those with recognizable national
brands,” said Sam Bernstein
“With this move we can leverage
the continental recognition to
more effectively engage a wider
audience enabling us to strengthen
our base of support and raise more
funds to meet the ever-growing
needs here in Charlotte and
throughout the world. The federa
tion system, collectively, ranks
among the top 10 charities in
North America related to the good
work it accomplishes. Through
our collective branding, we will
strengthen our system’s message
that we are one of the most trusted
organizations to meet the charita
ble desires of the Jewish commu
nity.”
By creating a more vital Jewish
Federation brand, we can better
tell our incredible story of how
Jewish Federations together ad
dress Jewish needs at home, in Is
rael and in more than 70 countries
around the world. The strength
and power of our community is so
much more when we work to
gether, and this new positive mes
sage emphasizes that. ^
Thursday, January 15, 7:30 PM
in the Sam Lerner Center at
Shalom Park
A moving evening of inspira
tion and empowerment is in store
for women from throughout the
Jewish community as the Jewish
Federation of Greater Charlotte
opens its new women’s season.
They’ll gather on Thursday
evening, January 15, to hear about
one woman’s courageous efforts
to save Jews in Poland during the
Holocaust, as Jeannie Smith
shares the riveting story of her re
markable mother, Irene Gut
Opdyke.
One of the Righteous among
the Nations, Irene Gut Opdyke’s
life-saving actions while working
Jeannie Smith
for a high-ranking German offi
cial were recently memorialized
each night on Broadway in the na
tionally acclaimed play, “Irena’s
(Continued on page 7)
Another Terrific Lineup for the
Charlotte Jewish Film Festival
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The Charlotte Jewish
Film Festival moves into
its second decade with its
most ambitious slate yet.
“The selection com
mittee had its toughest
task ever,” said CJFF Co-
Director Rick Willenzik.
“But they’ve certainly
filled our mission of find
ing the best in Jewish film
from around the world.”
The Festival is again
offering the extremely
popular CJFF Early Bird
Special All Festival Pass
until January 11 at the in
credible price of $99 (in
cludes 14 films - a $155
value). Starting January
12, the CJFF All Festival
Pass will run $125, still a
$30 savings.
There are three films in
the Mondays at Lake Nor
man series. A discounted
pass is available for $25
(a $30 value).
Tickets can be pur
chased at charlottejewish-
film.com. CJFF reps will
also be in the LJCC lobby on Sun
day, January 4 and Sunday, Janu
ary 18 from 10 AM-2 PM.
For additional help, email con-
tact@charlottejewishfilm.com.
The 2015 CJFF Schedule
Side Dishes: A Night of Free
Shorts; Free Event
Wednesday, February 11,
7:15 PM
A celebratory start to the 2015
CHARLOHE
JEWISH
FILM
FESTIVAL
CJFF featuring a collection of
award-winning short films.
Marvin Hamlisch: What He
Did For Love (Opening Night),
$25
Saturday, February 14, 7:15 PM
Sponsor: Charlotte Chapter of
Hadassah
A deeply personal, insider por
trait of one of the greatest artists
of our time.
Above and Beyond, $10
Sunday, February 15,
7:15 PM
Community Partner: Temple
Israel
A terrific new film on the
group of Jewish American
pilots who answered the call
to fly for Israel in its War of
Independence and formed
what is now the Israeli Air
Force.
Producer Nancy Spielberg
is scheduled to appear.
My Italian Secret: The
Forgotten Heroes, $10
Tuesday, February 17,
7:15 PM
Narrated by Isabella
Rossellini, this film cele
brates sports idol Gino Bar-
tali and other Italians who
risked their lives to save Jews
fleeing the Nazis in WWII.
Rnn Boy Rnn, $10
Wednesday, February 18,
7:15 PM
The extraordinary true
story of a Polish boy who
seeks help in his struggle to
outlast the Nazi occupation
and keep alive his Jewish faith.
Beneath the Helmet: From
High School to the Home
Front, $10
Thursday, February 19, 7:15 PM
Sponsor: Jewish Federation of
Greater Charlotte
A powerful coming of age
story that follows five Israeli high
school grads as they start their
(Continued on page 3)