Newspapers / Q-notes (Charlotte, N.C.) / April 12, 2013, edition 1 / Page 13
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2013 QNotes Reader Survey Thank you for taking the 2013 QNotes Reader Survey. The questions below will help us serve you better by keeping us informed of your experiences, expectations and suggestions for the newspaper. We hope that you wili share your thoughts with us and be the lucky winner of our $100 cash giveaway. If your name is selected, then you get the cash. To be eligible to win you must: be at least 18 years of age; fill out this reader survey completely: write your name, address and phone number in the space provided; refold the survey so the QNotes address shows; seal the sur vey with cellophane tape; and mail it back to QNotes by April 30,2013. Postage is required; apply first-class postage (46 cents).You can also take this survey online at goqnotes.com/readersurvey/. The winner will be selected by random drawing from all completed surveys received by April 30, 2013.The winner will be notified by email or phone call. Name Address_ City State .Zip_ Phone Number_ Eniail Address □ Home □ Work □ Mobile □ Yes, subscribe to weekly email newsletter. Tell us about yourself 1. In what year were you born? 2. Which range contains your age? □ Under 18 □ 35-44 □ 18-20 □ 45-55 □ 21-24 □ 55-64 □ 25-34 □ 65+ 3. What is your gender identity? Mark all that apply. □ Male □ Female □ Transgender □ Intersex □ Other 4. How do you identify your race/ethnicity? Mark all that apply. □ Black (of African descent) □ Asian (of Asian descent) □ White (of European descent, non-Hispanic) □ Latino/a or of Hispanic descent □ Native North American □ Native Hawaiian/Pacific Islander □ Mixed ethnicity □ Other 5. How do you identify your sexual orientation? Mark all that apply. □ Lesbian or gay woman □ Gay man □ Bisexual woman □ Bisexual man □ Queer □ Questioning □ Heterosexual/Straight man □ Heterosexual/Straight woman □ Other 6. What is the highest level of education you have attained? □ Less than 9th grade □ Some high school, no diploma □ High school/GED diploma □ Some college, no degree □ Bachelor’s degree □ Graduate or professional degree □ Doctorate ?. Do you have any children or pets? Children: □ Birth how many □ Foster how many □ Adoption how many Pets: □ Dog how many □ Cat how many □ Other how many 8. What are your living arrangements? Mark all that apply. □ Alone □ With parents □ With legal same-sex spouse □ With legal opposite-sex spouse □ With roommate(s) □ With partner/significant other □ With kids 9. Do you and/or your partner/spouse currently: Mark all that apply. □ Own house □ Own condo □ Own vacation home □ Own commercial property □ Own investment property □ Own time share □ Rent house □ Rent apartment □ Rent condo □ Rent mobile home 10. What is your individual income? □ Under $25,000 □ $25,000-$49,999 □ $50,000-$74,999 □ $75,000-$99,999 □ $100,000-$149,999 □ $150,000-$249,999 □ $250,000 or more □ Prefer not to answer 11. What is your household income? □ Under $25,000 □ $25,000-$49,999 □ $50,000-$74,999 □ $75,000-$99,999 □ $100,000-$149,999 □ $150,000-$249,999 □ $250,000 or more □ Prefer not to answer Your beliefs... 12. What is your political affiliation? □ Democratic □ Republican □ Libertarian □ Independent □ Other 13. Are you registered to vote? □ yes □ no 14. Did you vote in the last presidential election? □ yes □ no 15. How did you vote? □ Strictly by party □ Strictly by candidate 16. For whom did you vote in the last presidential election (optional)? □ Barack Obama □ Mitt Romney □ Other 17. Do you profess any spiritual beliefs? □ yes □ no (if yes, answer 18-21) 18. In which of the following faiths are you currently active or do you identify? □ Christian (non-denominational) □ Jewish □ Church of God □ Roman Catholic □ Unitarian Universalist □ Orthodox □ MCC □ Presbyterian □ Muslim □ Methodist □ Buddhist □ Episcopalian □ Hindu □ Lutheran □ Wiccan/Pagan □ Baptist □ Other 19. Do you attend regular worship services? □ yes □ no 20. Which statement best describes how often you regularly attend worship services? □ At least once per week □ Almost every week □ About once per month □ Seldom/For special events or holidays □ Never 21. Do you financially support your spiritual institution? □ yes □ no Gauging your perceptions... The following questions are designed to gauge your perception of QNotes. Please answer quickly with the first answer that comes to your mind without referencing outside material. There are no right or wrong answers. Knowing how you perceive the newspaper will help us better address misconceptions about the newspaper by being clearer or more intentional in our marketing, distribution, news production and other areas. 22. QNotes is a: □ Newsmagazine □ Newspaper □ Magazine 23. QNotes’ printed editions are published: □ Once weekly □ Once every two weeks □ Once monthly □ QNotes no longer publishes in print 24. QNotes’ printed edition is: □ All black-and-white □ All color □ A mix of black-and-white and color 25. QNotes has a website: □ yes □ no 26. QNotes is available to readers for free. The cost of production is paid for by: □ Advertisers □ Grants □ Donations □ Investments 27. QNotes is primarily targeted to: Mark all that apply. □ Lesbians □ Gay men □ Bisexual men □ Bisexual women □ Transgender people □ White people (of European descent, non-Hispanic) □ Black People (of African descent) □ Latino/a People or of Hispanic descent □ Other race(s) □ Younger audience (under 35) □ Middle-aged audience (35-55) □ Older audience (over 55) 28. QNotes is a: □ Carolinas newspaper □ Charlotte newspaper □ North Carolina newspaper 29. The “Q” in QNotes stands for: □ Queen City □ Queer □ Something else/l don’t know 30. QNotes has been publishing for: □ More than 25 years □ Between 15-24 years □ Between 5-14 years □ Less than 5 years 31. QNotes’name is: Mark all that apply. □ Accurate □ Historic □ Campy □ On-point □ Celebrated □ Respectable □ Confusing □ Sensible □ Dated □ Silly □ Something else: 32.1 believe QNotes’ name: □ Should be changed □ Should be kept the same 33. If QNotes’ name were changed it should be changed to something: □ more modern sounding □ more akin to a traditional newspaper name □ more obviously LGBT (e.g., including “gay” or “LGBr in name) 34.1 perceive QNotes as primarily a: □ Bar rag □ LGBT news publication □ LGBT arts and entertainment publication □ Mix of LGBT news and arts □ Progressive/Liberal publication □ Conservative publication In Order To Serve You Better... 35. How long have you been reading QNotes? □ 0-1 year □ 2-5 years □ 6-10 years □ 11-15 years □ 16-20 years □ 20 or more years 36. Do you look fonvard to reading QNotes? □ yes □ no □ sometimes 37. Are QNotes printed edition distribution points convenient to you? □ yes □ no □ I don’t read QNotes’ printed editions 38. At what additional locations would you like to see QNotes distributed? Name Of Location 39. How many times have you read a QNotes printed edition in the past three months? □ 0 □ 1-3 □ 4-7 40. How many times have you visited QNotes’ website in the past one month? □ 0 Ql-2 Q3-6 0 7-10 □ 11+ 41. QNotes’ website is updated with new stories/posts: □ Too often □ A sufficient amount □ Not often enough □ I don’t read QNotes’ website 42. Do you think QNotes’ website should be updated: □ Two-three times per day □ Once per day □ Five or more times each week □ Two or three times each week □ Once a week □ I don’t read QNotes’ website 43. How do you most often read QNotes? □ In Print Only □ Online Only □ Print and Online If you answered “In Print” complete questions 44-48 and skip questions 49-54 and continue the survey at question 55. If you answered “Online Only" skip questions 44-48 and then complete questions 49-54 and then continue the survey at question 55. If you answered “Print and Oniine” please complete all questions below. 44. If you most often read in print: Why did you pick up this particular issue of QNotes? Mark all that apply. □ Frequent reader □ Free publication □ Color □ Calendar □ Logo □ Advertising □ Front page cover □ Other 45. How do you characterize your reading habits of QNotes printed edition? □ Cover-to-cover □ Browse □ Specific columns only 46. Where are you most likely to pick up a QNotes printed edition? □ Retail store □ Adult bookstore □ LGBT bookstore □ Street box □ LGBT organization □ Restaurant □ AIDS service organization □ Bar/club 47. Where would you prefer to pick up your QNotes printed edition? □ Retail store □ Adult bookstore □ LGBT bookstore □ Street box □ LGBT organization □ Restaurant □ AIDS service organization □ Bar/club 48. How many others read your copy of QNotes? □0 □! Q2 Q3 Q4 Q5 49. Please provide us with a brief comment or statement giving us some insight why you choose not to read QNotes’ website: If you most often read online: 50. How do you most often find QNotes’ website? □ Visit directly □ Referred from search □ Referred from a QNotes social media profile (Facebook, Twitter, etc.) □ Referred from a friend on a social media site (Facebook, Twitter, etc.) 51. How do you prefer to find QNotes’ online news? □ Visit directly □ Referred from search □ Referred from a QNotes social media profile (Facebook, Twitter, etc.) □ Referred from a friend on a social media site (Facebook, Twitter, etc.) 52. Do you read QNotes’ website on a: Mark all that apply. □ Desktop computer □ Laptop computer □ iPhone □ iPad □ iPad mini □ Android smartphone □ Android tablet device □ Other
Q-notes (Charlotte, N.C.)
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April 12, 2013, edition 1
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