NEWS
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Firestone products is basically through indepindent tire dealers. The successful retail operations of Firestone Stores continu
TO BE MOST VALlfABLE IN ENABLING THE COMPANY TO HELP DEALERS MAKE THEIR MERCHANDISING PLANS MORE EFFECTIVE.
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NO. 5
THE INDUSTRY forc.see.s a rccord hi^h consumption of rubber and
a demand for more than one hundred million tires. The industry is geared
to produce this number while meeting all its present commitments for
defense products. This situation indicates that employment will continue
at its present high rate.
Our supply of both natural and synthetic rubber will be sutiicient to
meet anticipated demands. And our ability to produce ample quantities of
synthetic rubber should, barring unforeseen developments in the rubber
producing areas of the Far East, exert a strong influence in keeping the
price of natural rubber at a reasonable level.
The only remaining major control of the rubber industry is Govern
ment ownership of the synthetic rubber plants in the United States. S:ile
of the.se plants to private indu.stry, with the opportunity of oi>eraling them
free of controls, will stimulate competition. This, in turn, should lead to
the development of many more new and improved rubber products, which
will benefit the public, the Government, an(i the manufacturer.
Busine.ss prospects for tire dealers in 1953 are very encouraging be
cause of an eight per cent increa.se in the number of iiotential purcha.sers
of replacement tires. In 1953 there will be on the road 2,8.50,000 more
passenger cars, trucks, and buses two or more years old than there were
in 1952. However, unit sales of all types of tires should go up ten |)or cent
because depleted stocks of truck and bus tires will be renleni.shcd.
WITH THE NUMBER of automotive vehicles in service the greatest
in history, with more vehicles traveling more miles than ever lx*fore,
and with car and truck production scheduled to increa.se in 1953, the
potential market for our products will continue to be large.
While the continuation of the pre.sent high level of business activity
is indicated for 1953, the potential level is much higher. The challenge
facing business today is to reach that higher level. Succe.ss in meeting
this challenge depends upon the extent to which courage and creative
forces are exerted towanl new and improved products and services that
will give increasingly greater value to the consumer.
Courage and creativeness are, therefore, the foundations upon which
business can build a greater prosperity for all in 1953. We look forward
to a year of subsbintial progre.ss.
For the sixth time in the last seven years, the Company received thi
National Safety Council Award of Honor, highest industrial safety'
honor. Looking at the award plaque here are J. E. Trainer (left) ash
Glen D. Cross, SAFErv’ Director.
ireslo
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H'HIK IH, I
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Tilt Mil iTARV Service Bi^h^aU is in contacf with more than l. iixj em-
i’tOVKtS >VKVISO THEIH COUNTRY IN THE AH.MED FOR( I S. RE.MEMIlKA.NCts ARE
StVI )() rill ,t .MEN AND «OMIN ON I KAVK OF AHSENt K FROM TIU (o.MI*ANy!
A s. l!(ll VVi.^RD I>K(H',HAM FOR SONS AND DAU(;HTl{liS Oi fcMPI l/'i I <
IAni,l.tlED IIY THE COMPANY. Here DaNIKI <I.F.It4 -Si '
ii^Hi.E.NKA (jf Akron iook ,\t onh of fHK po.s'jtrs.
I) Hi
p ^«bcone wesieyan iviemuuiaL
ond^A^’ at 1001 West Sec-
^Hv • Gastonia. On that
the f- celebration will mark
anniversary of the
^nni^ bounding, and the fourth
thu of the completion of
church plant.
Th
of the Firestone
Church including the
the Reverend Frank B.
^'fe proud of the progress
rmit One
'- ir’s Work
February IGth is a
year and an employee
a week’s vacation. This
)d of eight months and
they were eligible for a
1 of each year and there
vantages are two fold,
leans that all employees
e for a week’s vacation
ly upon completing their
of credited service and
completing their fifth
;h year of credited ser-
be eligible for an addi-
vacation at that time,
WIIN KSSE,
im.w. advantage is that em-
—be allowed to take
tions at anytime during
that is mutually satis-
ith the employees and
'•visors.
uirement that vacations
ed with supervisors is
in order to maintain
without interruption.
<i..ui.!, ^ i lis requirement produc-
- 1 be severely restricted
umbers of employees in
ts decided to take vaca-
te same time. Whenever
ossible to allow all em-
I take their vacations
i periods desired, em-
ith the most company
be given preference.
I or the changes pointed
sr provisions of the va-
cy remain in effect—
ese is the provision for
j ly. As in the past, em-
I titled to vacations will
;ation pay as follows:
led to one week of va-
inued on Page 3)
their
Pride founding. Their
years
^Wch has made over the
I'athe -^*^ vainglorious, but is
Thankful of thankfulness,
had w ^ church that
Pi'essi storms of de-
moral upheaval in
rem^ ^ ^^°^nd it, yet withal
ed ^■ined strong and determin-
'^ental^ ^ 'teaching of the funda-
^ Virtues of Christian living.
with especial
^ary ® the April 19 Anniver-
charter
Firestone Wes-
^rs. A Waldrop and
Hill. These 50-year
The Wesleyan Methodist Church with its pastor the Rev. F. B.
Dennard shown in thG inset.
members will be in their accus
tomed pews for these services, if
health permits. Mr. Waldrop work-
ed many years for Firestone Tex
tiles and before that for the Man-
(Continued on page 6)
Firestone’s Plant Newspapers
Win Annual Freedoms Award
THE Firestone Tire & Rubber Company and its Chairman, Harvey
S. Firestone, Jr., have received two high honors from the Freedoms
Foundation.
Mr. Firestone was awarded an honor medal in the Public Address
category for his talk, “The Bonds of Brotherhood”.
The Company’s seven publica-'
tions have been given the top award
in the Employee Publications cate
gory of the Freedoms Foundation
Awards Competition for 1952. J,
E. Trainer, Vice-President in
Charge of Production, accepted the
award for the Company at cere
monies at Freedoms Foundation
headquarters at Valley Forge,
Pennsylvania, February 22. Vice-
President Richard Nixon presented
the awards.
The Firestone publications won
the award in competition with
several hundred other leading
Company publications. Mary
Kerrigan, supervising editor for
the publications, received a per
sonal honor medal.
* * *
THE seven publications for
which the top award in the Em-
ployee Publication category was
given was: the Firestone Non-Skid,
for employees of the home plants
in Akron, Ohio; the Firestone
Californian at the Los Angeles,
California, plant; the Firestone
Southerner, Memphis, Tennessee;
(Continued on Page 2)