The Holiday Season is here and
with it comes an increased danger
of home fires. Before putting holi
day decorations in use be certain
there is no danger of short cir
cuits or other dangerous fire
hazards.
Tire$fone
GASTONIA
You can still turn in your pledge
card for the United Fund if you
haven’t already done so. See your
solicitor or your supervisor.
VOLUME II
GASTONIA, N. NOVEMBER 25, 1953
NO. 21
4^ /
j4
DR. KENNETH McFARLAND, second from right, one of the
nation’s outstanding speakers from Topeka, Kan., spoke to plant
supervisors recently on the subject “The Human Factor in Industry.”
His talk, while pinpointing the major factors which contribute to
success or failure, as the case may be, in industry, was punctuated
with humorous anecdotes to the extent that his audience was fre
quently rocking with laughter. Others in the picture are, left to
^■ight, Superintendent Francis Galligan, General Superintendent
Nelson Kessell, and Industrial Relations Director T. B. Ipock, Jr.
Noted Speaker Tells Supervisors Here
That Human Factors” Outweigh Skill
“The most important thing in
any vocation, business, or industry
is the human element,” Dr. Ken-
iieth McFarland, a vocational con
sultant for General Motors, told
plant supervisors in a noonday ad
dress here Friday, November 20.
“Few people fail on the job be
cause they lack skill,” he declared,
'but a relatively large number fail
because they are lacking in such
simple virtues as honesty, loyalty,
the desire to really work.”
The speaker, a Ph. D., and na
tionally prominent authority in
human relations had his audience
laughing intermittently with bits
bumor drawn largely from his
experiences as public speaker
throughout the country.
In serious vein he recounted the
**wpressions he received as a young
College student working summer
J5‘^nths for a Midwest pipeline.
Th
he explained, while serving
as water boy for a pipeline crew
he formed opinions about his su
periors which through the years of
his business and professional ex
perience have been crystalized into
a set of general observations about
successful men in all walks of life.
‘•The marks of a ‘big’ man in
any field are almost invariably the
same,” the speaker noted. “First,
he is gracious; he knows how to
get along with people. Next, he
is the sort of person who can rise
above petty and trivial things; he
grows stronger rather than weak
er in the face of hardships that
might ‘beat down’ a weaker per
son. And lastly, he is an intensely
human sort of person; he looks on
everyone with whom he deals as
something special; he lives by the
‘Golden Rule.’”
Dr. McFarland was introduced
by Industrial Relations Director T.
B. Ipock, Jr.
Voice of Firestone” Completes 25th Year
On Air; Pioneering Achievements Hailed
THE “VOICE OF FIRESTONE” will observe its 25th anniversary on November 30. The oldest coast-
to-coast radio program show will celebrate its silver anniversary by presenting six outstanding artists.
Appearing will be Eleanor Steber, Rise Stevens, Thomas Hayward, Jerome Hines, Brian Sullivan and
Thomas L. Thomas.
The radio program will be theo
usual one-half hour in length be
ginning at 8:30 p. m., E. S. T., but
the television program will be a
full hour except on a few stations
which have other sponsors in ad
joining time period whose time
cannot be pre-empted.
The Firestone Company has
many pioneering achievements in
radio and television to its credit.
The first of these occurred on De
cember 3, 1928, when the Voice of
Firestone radio program was
broadcast for the first time.
The decision to use radio as an
advertising medium came as a re
sult of the highly competitive con
ditions which prevailed in the rub
ber industry at that time. Harvey
S. Firestone was a man who took
tremendous pride in the quality of
his products. Because of a com
petitive situation which began in
1928, he found that the major por
tion of his advertising appropria
tion would necessarily have to be
spent to feature low prices in mag
azines, newspapers and other
media. He was alarmed that the
■public might get the impression
that he had lowered the auality of
his tires to meet the low prices, and
he decided that he would continue
to tell the public about the high
quality of his products. For this
purpose he chose the lusty infant,
radio.
* *
THE Voice of Firestone is, to-
da-'T, the oldest coast-to-coast radio
nrogram on the air. For 25 years it
has been broadcast at the same
time, over the same network and
with the same format of music.
During those 25 years it has fea
tured such outstanding artists as
(Continued on page 4)
HARVEY S. FIRESTONE inaugurated the “Voice of Firestone”
radio program on December 3, 1928. The first commercial musical
program on radio, the “Voice of Firestone” has been broadcast over
NBC continuously since that day. Observing its 25th Anniversary
this month, the program now also is televised, having been the
first commercial musical program to be simulcast. Standing at the
microphone during the first broadcast were, left to right, Franklyn
Baur, tenor who was the first guest artist; Harvey S. Firestone,
Jr., and Harvey S. Firestone.