Newspapers / Firestone News (Gastonia, N.C.) / Feb. 1, 1954, edition 1 / Page 7
Part of Firestone News (Gastonia, N.C.) / About this page
This page has errors
The date, title, or page description is wrong
This page has harmful content
This page contains sensitive or offensive material
February, 1954 Tir«$foti« NEWS Page 7 Foamex — Firestone’s foam rubber cushioning — is now available by THE YARD. SmALL FoAMEX-COVERED TABLES SUCH AS THE ONE ABOVE CAN ALSO BE USED AS EXTRA SEATING UNITS. YOUTH ACTIVITIES are encouraged by all Firestone plants. The Company continued its close co-operation with such youth organizations as the Future Farmers of America, 4-H Clubs and the Boy Scouts. Most of our plants are participating in Boy Scout work. More than 200 Scouts entered the award contest in Akron which was won by James Pavkov, a member of Firestone Troop Number 201. Employee participation in recreational activities of the Company in Akron and in our other plants was greater than ever. These activities included golf, tennis, bowling, basketball, softball, horseshoes, swimming, shuffleboard, table tennis, badminton, as well as chess and bridge tourna ments, photography, choral work, and the activities of the recently organ ized Hunting and Fishing Club, and the Rifle and Pistol Clubs. ♦ * * IN ORDER TO PROVIDE financial assistance to worthy sons and daughters of Firestone employees who seek a college education, the Com pany set up a scholarship fund and last year made its first awards. The annual income from the fund provides sufficient money to pay for full tuition, academic fees, textbooks and a substantial part of the living costs of fifteen new students each year. By 1956 the fund will be providing support for sixty students annually. We now have nine plant publications which provide closer communica tion with our employees and enable us to keep them better informed about Company and employees’ activities. The standing of these publications in the field of employee communications received national recognition last year when they were awarded the top honor by the Freedoms Foundation in competition with eight hundred other similar publications. We continue to expand our educational aids program for use in public schools and will distribute more than one million copies of a new booklet on the history and importance of the rubber industry for the use of teachers ^nd students. On November 30, the “Voice of Firestone,” the oldest coast-to-coast **adio program on the air, completed twenty-five consecutive years of broad casting. Only a few weeks ago a poll taken by Radio-Television Daily among radio and television critics throughout the country revealed that the ‘Voice of Firestone” was, in their professional opinions, the top-ranking jjusical program on television. A similar poll taken among listeners by J^otion Picture Daily also gave first place in the Classical Music category to the “Voice of Firestone” on television. ♦ * * THE FIRESTONE ORGANIZATION is in an excellent position for the year. Our production facilities are adequate and equipped to turn out jnore and better products with greater economy and efficiency than ever Jefore. The quality of our products is unsurpassed and public preference for Firestone merchandise is the highest in history. Our sales organization, its outstanding record of the past year, has demonstrated its ability to j^eet any challenge the future may hold. Our distribution system is the largest and strongest in our 53 years of service to the American public. Business prospects for tire dealers in 1954 are very encouraging "^^cause of the increase in the number of potential purchasers of replace ment tires. We entered 1954 with 2,500,000 more motor vehicles two and One-half years old and older than there were at this time last year. This means that there are approximately 30,500,000 cars and 6,700,000 trucks that age on American highways. In total, there are nearly 52,000,000 fJrs and trucks of all ages, and the demand for replacement tires should, therefore, remain high. Although announced estimates for 1954 car and truck production are ^oniewhat lower than for 1953, the steadily increasing demand for replace- 5^®nt tires is expected to enable us to operate at normal capacity levels 1954. i This situation indicates that the market for our products will continue 0 be large and we look forward to substantial progress during the coming Research and Development continue to help improve Firestone PRODUCTS. Here a development engineer tests tractor tires at Firestone Farms, Columbiana. On November 30, the "Voice of Firestone” completed 25 consecutive years of broadcasting. Six featured soloists appearing on the program WITH Conductor Howard Barlow were, left to right, Jerome Hines, Thomas L. Thomas, Rise Stevens, Mr. Barlow, Eleanor Steber, Robert Rounseville and Brian Sullivan. The complete line of quality tires and tubes and the expanding line OF HOME and auto SUPPLIES HAVE BROADENED THE MARKET FOR OUR DEALERS.
Firestone News (Gastonia, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Feb. 1, 1954, edition 1
7
Click "Submit" to request a review of this page. NCDHC staff will check .
0 / 75