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The Red Cross Bloodmobile visits
the Girls’ Club Monday, May 24th.
Local blood banks need your blood.
Be a donor!
The Photographic Contest ends
May 31st. EmploJyees are invited
to submit as many photographs as
they wish in competition for the
cash awards for the three best
GASTONIA, N. C., MAY 10,1954
THE PRICELESS INGREDIENT
In the City of Bagdad lived Hakeem, the Wise One, and many went to him for counsel,
which he gave freely to all, asking nothing in return.
There came to him a young man, who had spent much hut got little, and said:
‘‘Tell me. Wise One, what shall I do to receive the most for that which I spend?”
“A thing that is bought or sold has no value unless it contains that which cannot be bought
or sold. Look for the Priceless Ingredient,” said Hakeem.
“But what is this Priceless Ingredient?" asked the young man.
Spoke the Wise One: “My son, the Priceless Ingredient of every product in the market
place is the Honor and Integrity of him who sells it. Consider his name before you buy.”
For—More Sales, More Jobs, More Workers
Top Quality Is Essential
Says President Lee R. Jackson
We at Firestone had a very splendid year in 1953, which put us
This makes 1954 a very important year for all of us at Firestone
progress in this position of larger sales volume.
‘we” I mean every man and^
at Firestone, because it is
the most vital importance to
6ach one of us that we obtain
More sales, to provide MORE
''OBS, to keep MORE WORKERS
this reason I want to tell
something about the future
Prospects for our business and
®ome of the things which will
effect these prospects.
* * *
Some of the nation’s forecasters
^Ve lowered their sights for 1954,
I do not think this applies to
business. It is true that the
^^dustry’s original equipment busi-
may be down, but I am happy
Say that our big volume busi
es comes from companies which
in the Billion Dollar Sales League,
because we will want to continue
th^' their business and
positions will enable
® to improve our sales position.
have the advantage of
^ high of 52,000,000 cars
gj, ^^^cks on the road, with a
^ eater amount of driving and
indicates a greater de-
tir ^ need for replacement
havf' position of
==;-;;^^our business more diversi-
Lee R. Jackson
fied, with a larger and broader line
of automotive and non-automotive
products in rubber, plastics, chemi
cals and metals which should add
to our volume.
Economic forecasts are helpful,
and favorable business conditions
are helpful, but with our opportuni
ties, the real progress of our busi
ness depends upon all of us at
We have had 13 years of plant
expansion, resulting in increased
capacity, to meet both military and
civilian needs. We never did have
enough capacity to completely do
these jobs during critical defense
periods and in periods where we
were attempting to meet a long
built-up civilian demand.
Now that military requirements
have been reduced we face a chal
lenge to sell our increased capacity
by taking a larger and improved
position in our civilian markets.
While our Company is in a period
of good business, we are also in a
period of vigorous competition, and
whether we get our full share of
this increased business will depend
upon us as an organization.
Competition will not only be
vigorous in selling, but in the chal
lenge and effort to deliver more
in quality, value and service. We
must provide the public with the
highest quality product, at the
lowest possible price. In order to
do this w^e must enlist the support
of every employee in doing his job
to the best of his ability. We must
develop new materials and new and
(Continued on Page 4)
New All-Nylon '500’ Tubeless
Tire Now Offered To Motorists
A new tubeless tire that uses the highest tensile-strength nylon
yet developed and race tire construction principles has been offered to
the nation’s motorists by The Firestone Tire & Rubber Company, Lee
R. Jackson, President, announced recently.
Named after the race where it was developed, the Firestone all
nylon 500 tire is stronger and lighter in weight than any other tire
made. It will run cooler, will wear longer, and will provide a greater
safety margin under high-speed
and hot-weather driving conditions.
It is the third of the tubeless pass
enger car tire lines which Fire
stone has introduced.
Motorists who must drive on
rough dirt and gravel roads in
rural areas have found the great
strength of the new nylon pro
tects their tires from the possibili
ty of impact breaks.
Firestone development engineers
revealed that by heat tempering
the nylon, the strength of the tire
body is so greatly increased that it
is 90 per cent stronger than a
regular cord body.
“The new Firestone ‘500’ is defi
nitely the strongest tire ever de
veloped,” according to Mr. Jackson,
who also stated, “It is the first
tire specifically designed to assure
longer wear and greater safety un
der superhighway driving condi
tions. It combines the safety fea
tures of tubeless tire construction
with the extra strength of nylon.”
BY using the race tire construc
tion principles proved in last year’s
Indianapolis 500-mile-race classic,
the Firestone “500” will run at
much cooler temperatures at high
The tire is of low-pressure, su
per-balloon construction. Instead of
an inner tube, it has a patented
safti-liner bonded to the inside of
the tire. This liner, with its high
air retaining characteristics, pro
tects against punctures by clinging
to penetrating nails or other sharp
objects to prevent loss of air. The
great strength of the cooler-run-
ning nylon body and the fact that
there is no tube to tear or explode
gives the new tire protection a-
(Continued on Page 2)
THE FIRESTONE all-nylon
“500” tubeless tire now available
to motorists across the nation
will run cooler, wear longer and
provide a greater safety margin
under high-speed and hot-wea
ther driving conditions.
May 10, 1954
TO ALL EMPLOYEES:
In order to help those em
ployees who are entitled to one
or more weeks vacation before
July 10 with their vacation
plans, we advise at this time
that the (entire plant will close
at 7:00 a. m., Saturday, June 26
for two full weeks. Operations
will resume at 7:00 a. m., Mon
day, July 12.
Any employees desiring to
take vacations at any other time
should contact their overseers
promptly in order that a suit-
ible schedule can be arranged.
A Portwn Of The Nearly 200 Trophy Winners At Sports Banquet
(TnnD ^ ” (S) ^ (TT)fT7)
^^Ployees the All-Sports Banquet April 24th the employees and children of
^^Partinent ^ Posed with their trophies. The groups shown here represent all
a part shifts as well as every recreational activity at this plant. This is
’ owever, of the nearly 200 employees who received recognition at the
^aura Medli above are (seated left to right): Max Cary, Robert Nash,
Crisp Ballew, Frances Carver, and Audrey Broadway. Shown standing:
^enneth Bell ^o^^rison, James Thomas, Walter Gilmer, Bill Tate, James Hollifield,
CothpxJ Gaddis, James Ballew, Gary Clark, Belon Hanna, Kenny Davis,
ENTER group are (seated left to right); B. J. Bumgardner, Audrey
Robinson, Walter Dockery, Nora Crouch, Lewis Clark, Bobbie Baldwin, Mary Helen
Pearson, Sue Van Dyke, and. J. A. Haney. Standing are; B. T. Hanna, Robert Ashe,
James Barker, Garfield Thomas, Reid Deal, Dorcas Atkinson, Nell Bolick, Ann Hubbard,
Charles Ballard, Martha Morrow, Ray Deal, Jane Rice, Bill Deal, Marcus Dobbins,
Leon Houston, and Jerry Keisler.
AT RIGHT (seated left to right): Ray Jones, Tommy Ipock, Kenny Bolick,
Sammy Honeycutt, Vance Ipock, Ralph Huffstetler, Jack York, and M. C. Huffstetler.
Standing: Roland Conrad, Jr., Bobby Tate, Llew Adams, Gladys Hamrick, Joann
Westbrooks, Delores Turner, Mona Haney, Bobbie Baldwin, Mozelle Brockman, Ruth
Ward, Buford Turner, Twain Faulkner, and Bunny Jordan.