Carelessness Causes Accidents—Let’s Be Careful
Patriotism is easy to understand
in America. It means looking out
for yourself by looking out for
your country. —Calvin Coolidge
Tir«$ton«
GASTONIA
We can change our whole life
and the attitude of people around
us simply by making changes in
ourselves. —Dr. Rudolph Dreikurs
VOLUME VII
GASTONIA, N. C„ OCTOBER, 1958
NUMBER II
^Sales Make Jobs’
Program Continues
☆
☆
☆
Response of employees to the “Buy-and-Sell Firestone”
program which was launched in late summer has brought
praise from company officials.
“Firestone men and women are supporting the campaign
in true teamwork fashion,” said E. B. Hathaway, vice presi
dent of trade sales.
Sale-O-Rama Winners
Employees and members of their families
helped to launch the “Buy-Sell Firestone”
campaign by participating in the first Fire
stone Sale-O-Rama in the Gastonia area. The
company store and a franchise dealer con
ducted the one-day September sale of mer
chandise specials. Six prizes were awarded
to employees and members of their families,
following a drawing at each of the two
stores. Winners and their prizes (upper left):
Mrs. Robert Pence, electric skillet; Clyde
Cloninger, hi-fi phonograph; Mrs. Betty
Martin, clock radio. These gifts were from
Horne’s Home and Auto Supplies. In other
picture: William McCarter, bicycle; Mavia
Hamrick, clock radio; Mrs. Ernest Austin,
television set.
Firestone Tires Helped At Giant Oahe Dam
Skilled hands that help to
make quality tire fabric at Fire
stone in Gastonia, assist in many
kinds of major construction jobs
around the world. From the
United States to Saudi Arabia
and many other far-flung places
on the globe, giant earth-mov
ing machines equipped with
Firestone tires build dams, sea
ways, roads, and airplane run
ways.
A recent example is that of
the Oahe Dam and reservoir
near Pierre, S. D., where closure
ceremonies were held late this
summer, marking the first mile
stone of progress in construc
tion of a $390 million job.
For the gigantic undertaking
of building the second largest
earth-rolled dam in the world.
Firestone supplied many of the
tires on the earth-moving equip
ment. More than 15,000 people—
among them top military,
government and industrial
leaders—attended the closure
exercises. Among those present
from the Firestone Company
were Raymond C. Firestone,
president, and a number of other
officials.
CLOSURE of Oahe Dam and
reservoir was the culmination
of the first phase of a key pro
ject to help harness the natural
water resources of the Missouri
river. Co-ordinated with similar
projects at Fort Peck, Garrison,
Big Bend, Fort Randall and
Gavins Point, the comprehen
sive development will provide
direct benefits for the entire
Missouri river valley, and the
nation as a whole.
Filling of the giant reservoir
will be completed by 1960, with
the first hydroelectric power
being generated sometime in
1962.
Following closure ceremonies
at Oahe, Mr. Firestone was host
at a dinner for officials who
participated in the exercises,
and representatives of companies
who worked on the project.
“Excellent use is being made
of the ‘Acknowledgement of
Good Service’ cards, and many
reports from stores indicate
that the cards are bringing in
prospective customers. With this
kind of support, our campaign
to bolster sales and make more
jobs will surely be successful,”
Mr. Hathaway added.
THE PROGRAM is designed
to increase sales of Firestone
products among the company’s
own employees, and to en
courage employees to “sell”
their company’s merchandise to
neighbors and friends. It was
first tested in the company’s
plant at Memphis, Tenn., and
resulted in marked increase of
sales in stores of that area.
Shortly after the program was
introduced in Memphis, it was
set in operation at the Gastonia
plant. Eventually, it will be in
troduced in all factories where
the company operates major
plants.
At Firestone Textiles some
10.000 Acknowledgement of
Good Service cards were dis
tributed to employees in late
summer. They were privileged
to mail or to deliver in person
these cards to the business firms
and tradespeople with whom the
Firestone employee deals.
Intended to be a continuing
effort to market Firestone prod
ucts through employee “sales
manship,” the plan includes—
besides distribution of the cards
—special sales, such as the
Sale-O-Rama held this fall at
two Gastonia Firestone outlet
stores, and a catalog sales center
to be installed at factories in
major plant cities. The compa
ny’s catalog now lists more than
5.000 items of merchandise for
the home and auto.
COMPANY officials point out
that it is a known fact that sales
in the organization have fallen
off from previous years. This
—Turn to page 2
THE WORD OF LIFE
National Bible Week October 20 - 26
The 18th annual observance of
National Bible Week is
scheduled for October 20-26.
Posters promoting Bible Week
will feature this year’s theme, a
phrase from Philippians 2:16:
“The Bible—The Word Of Life.”
When the Honorable Ralph
W. Gwinn, Congressman of the
27th (NY) District, accepted the
invitation to serve as national
chairman for National Bible
Week, he said:
“How can we resist the wide
spread effort to substitute the
pagan state as the arbiter of
what is right and wrong in our
lives, unless we know our Bibles
better?”
In announcing this year’s Na
tional Bible Week, its sponsors,
the Laymen’s National Commit
tee Inc., commented:
“Let us hope that in today’s
world—too long beset with woes
and worries, graft and intrigue
—that man will come to realize
that the timeless lessons of the
Bible are his to read, to study;
and are his for instruction to
ward the more Abundant Life.
“A short step and an arm’s
reach to the bookshelf, and a
great treasure is yours: The
Bible—The Word Of Life.”
‘Variety’ Photo
Is Featured
In Calendar
Firestone Variety Garden
Club won another distinction
when a photograph of a flower
arrangement submitted by one
of its members was published
in the 1959 North Carolina
Gardener engagement calendar.
The arrangement, featuring a
springtime theme for children,
was done by Mrs. Henry Chas
tain and her six - year - old
daughter, Teresa. Mrs. Chastain,
publicity chairman of the plant
garden club, works in SYC
Weaving.
Charles A. Clark of Firestone
News photographed the Chas
tain arrangement.
Only two photographs from
Gaston County were selected for
publication in the calendar.
Some 18,000 members of garden
clubs in North Carolina and all
other flower lovers in the state
were eligible to submit entries
for consideration.
The engagement calendar is
a spiral-bound volume publish
ed by the Garden Club of North
Carolina, Inc.
This picture of an Easter arrangement for children is one of
54 photographs in the 1959 edition of the Garden Club of North
Carolina engagement calendar. Mrs. Henry Chastain and daughter
Teresa mounted the arrangement on a wooden board. It featured
driftwood, crocus, daffodils, budding branches and moss.