PAGE 2
firtslont MSWi
FEBRUARY, 1959
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But the young man who is a
Scout today will most likely be
a regular citizen rather than a
soldier or a woodsman. So the
aim of much of the Scout train
ing is towards helping a young
man to prepare for life as a re
sponsible, contributing citizen.
FIRESTONE BUILT WITH QUALITY
Only the tires remain intact on this US Army trailer
which was retrieved recently from the bay in the Victoria
Docks area of London, England. The two-wheel vehicle,
blown into the water by a bomb during World War II, had
been submerged for almost 20 years. Both Firestone tires
were fully inflated and undamaged, except for a cut caused
by the dredging equipment.
WORLDWIDE YOUTH MOVEMENT
Scouting Makes Responsible Citizens
A man sat on the edge of
the African jungle on a summer
afternoon. There, he wisely ob
served that “every boy, no mat
ter who he is, should have the
opportunity to get into the
woods before he grows up—to
live there, to learn there, and
to be ready to return there at
any time of his life.”
That was Robert Baden-Pow-
ell, founder of the Boy Scouts,
world’s largest youth movement.
At the time he sat on the edge
of the jungle, Baden-Powell was
a British army officer. He saw
his troop replacements, trained
in city fighting and knowing
military rules—but not capable
of fighting and braving the
plains and the jungle. “They
need some scouting knowledge,”
Baden-Powell told himself.
When, shortly thereafter, he
set to writing “Aids To Scout
ing”, he didn’t realize that his
little book would reach around
the world in its influence. From
the publication of this book, the
history of Scouting is the story
of how boys in England picked
up the idea, how the system was
transformed into a program for
boys, how it was brought to
America, and flourished.
This monlh the Boy Scouts of
America movement is marking
its 49th birthday.
Since 1910, more than 28 mil
lion boys and adults have been
in Scouting. Today, about 5 mil
lion boys and adults are carry
ing out some of the basic prin
ciples that Baden-Powell taught.
Today, as in the past. Scouting
emphasizes hiking, camping and
woods lore. It teaches a wide
variety of skills, such as rope-
work and first aid.
B
Recreation Group
Met At Firestone
At its quarterly meeting here
January 26-27, the North Caro
lina Recreation Commission
termed Gaston county “the in
dustrial recreation center of the
State.” Sessions at the Firestone
Recreation Center were under
leadership of the Rev. Charles
Hubbard of Chapel Hill, chair
man of the Commission.
Plant Recreation Director
Ralph Johnson was among those
Scouting helps him with serv
ice projects in his community.
It teaches lasting loyalty to
his flag and his country.
Scouting awakens his interests
in the basic freedoms of his
native land.
It teaches him that scouts of
other countries have desires,
feelings, and ambitions similar
to his own.
Robert Baden-Powell’s belief
that a boy should learn about
the woods, and our society’s de
mands on citizenship are both
answered in the Scouting pro
gram. The training and the high
ideals of Scouting, added to each
boy’s religious faith and belief,
help much toward a young
man’s physical, mental, and
moral development.
who took part in the meetings.
He is president of the NC Rec
reation Society; and a member
of the Commission which is
made up of persons appointed
by the Governor.
At the meeting here, the Com
mission presented a formal reso
lution which paid tribute to the
late Max A. Parrish. The civic,
educational and religious lead
er was a former director of in
dustrial relations at Firestone
here.
There Is So Much
That Depends
On Us
“You can be certain of our drugs—their quality
and their safety features—because of the rigid
controls employed during their manufacture.”
So a salesman from a pharmaceutical company
assures a physician.
A television sales representative reminds the
customer: “This set performs well, and because
of the high quality of its parts, it won’t make
frequent trips to the repair shop.”
The prospective tire buyer hears the salesman:
“These tires will stand up against any other tires
on the market. They have special safety features
that protect you and your family against acci
dents resulting from skids and blowouts.”
These illustrations lead us to a rock-bottom
truth about selling a piece of goods to a con
sumer. The person who successfully markets a
product actually sells benefits to the customer.
These benefits are made possible by the values—
sometimes hidden—in the product that is sold.
When the cash register rings, the customer is
“sold.”
Or is he? He has bought the product, but is
he actually “sold on it” to the extent that he
will come back to buy more of the same?
As a customer yourself, what do you look for
as proof of the product you buy? What you want
is continuing performance that lives up to your
expectations of quality in the thing you buy.
Those who turn out goods for the market place
are not direct salesmen. But in a basic sense.
we are the best sales-people our company can
ever have. For the assembly-line worker’s per
formance counts vitally towards putting the
things we make into the hands of the consumer.
By assuring high quality, we can “sell” more
tires, textiles, plastics, steel rims, synthetics, re
claim rubber and other products—than all our
sales forces put together.
Jobs depend on sales. We can “sell” by doing
our part to see that—
1. Customers remain “sold”—are repeat buyers
of our products. Those who are satisfied with
the quality and performance of our goods will
buy again and again.
2. Satisfied customers recommend our products
to their acquaintances. Person-to-person adver
tising is the best testimonial a product can have.
It can be a powerful factor in the promotion of
any manufacturer’s sales. No advertising money
can do as much to influence a prospective buyer
as can a word of praise for a product, coming
from a friend who is a satisfied customer.
By keeping our quality standards high, we can
attract many satisfied customers who, in turn, be
come members of our sales force—a force that
would not exist if factory people did not make
something worthwhile to sell.
We are all salesmen. We sell when we recom
mend our products to an acquaintance. In a larger
sense, we are salesmen every working day as
we go about our regular tasks as creators of
Firestone quality products.
He who turns out quality
handiwork for the marketplace
is the best sales person
a manufacturer can have
GOING PLACES. . . SEEING THINGS
February Travel Includes Signs Of Spring
Early flowers, festivals and a round of sports
events herald the soon-coming of Spring to North
Carolina’s Mid-South resort areas and the coun
tryside of the Southeastern Coast. And before
February makes way for March, camellias will
be blooming against the rich green holly, long-
leaf pine, and liveoaks in the Sandhills and
Coastal sections of the state.
Gardens in Southeastern North Carolina and
in the Sandhills attract many sightseers from
February into early Spring. The display of ca
mellias and azaleas in the Coastal area reaches
its peak in late March and early April.
In historic Wilmington, at nearby plantations
and in the Sandhills area, gardens are open year
round. On Roanoke Island near Fort Raleigh
National Historical Site is the Elizabethan Gar
den, with formal plantings and antique statuary.
It is open to the public the year through.
AT ASHEVILLE the elaborate gardens and
grounds of Biltmore House—like the palatial
dwelling itself—are open to visitors throughout
the year.
In North Carolina during February, you may
share the color of fox hunting from coast to
mountains. At Nags Head on the Outer Banks,
the annual Valentine Season Foxhunts will be
February 11-14. At Tryon, Southern Pines and
Sedgefield, English-style foxhunting with mount
ed riders draws people from a dozen states. The
Tryon Riding and Hunt Club will be host to
riders, horses and hounds from Southern hunts
on February 21, for the Joint Hunter Trials. Fire
stone spectators would have an opportunity to
see and photograph colorful hunt scenes.
The annual Mid-South Lawn Bowling Tourna
ment will be held at the Pinehurst Country Club
February 17-19. At Hoffman, February 19-22,
are the NC Gun Dog Classics, at Sandhills Wild
life Refuge.
North Carolina’s handicraft trail—colorful as
its native handweaving—lures hordes of handi
craft fans, treasure seekers and folklore artists.
Much of the state’s handicraft trail is open in
summer only, so far as the traveler is concerned.
Some remain in business during winter.
The plant Recreation department’s travel serv
ice suggests that February is a good time to add
flavor to your week-end trip down east from
Gastonia, through a visit to one of the well-
known handicraft centers.
NEAR PINEHURST and Southern Pines is
the Jugtown Pottery of Mrs. Jacque Busby,
where descendants of the first potters in this
country carry on the age-old craft. Potterymak-
ing, an art in North Carolina long before the days
of the white man, is still practiced here in tra-
ditional fashion. At Jugtown and at nearby Cole’s
Pottery the primitive kick wheel is still em
ployed in the making of glazed earthenware, a
product fast disappearing from the American
scene.
At Chapel Hill, the Morehead Planetarium will
present “Easter The Awakening”, beginning
February 24. “The Awakening”, a long-time
favorite of the seasonal Morehead programs, will
continue with daily showings through April 6.
When you visit the planetarium building, you
can view the exhibits of arts and sciences Mon-
days-Fridays from 2-5 and 7:30-10 p.m.; on
Saturdays from 10 a.m. to 10 p.m.; and Sundays,
1-10 p.m.
Off-Job Eye Protection
In less than ten years, the wearing of eye pro
tective equipment in industrial plants has saved
the vision of more than ten thousand men and
women, and more than $40 million in com
pensation costs.
This leads to the reminder that do-it-yourself
enthusiasts at home need to observe the same
rules of safety that they would follow on their
jobs.
Many of the conditions that cause industrial
accidents are present in your own home work
shop. That is one reason why the home is run
ning ahead of industry as the site of often tragic
eye accidents.
The need for safety eyewear in the home work
shop has been pointed up by numerous accidents
reported to the National Society for the Pre
vention of Blindness. Many workers who normal
ly wear safety eyewear on-the-job have been
saved from disabling eye injuries because they
have worn their safety glasses while using a pow
er lawn mower, doing other chores, or working
in home workshops.
WEAR
EYE PROTECTION
AT HOME FOR
THE SAME REASON
YOU WEAR IT
AT WORK