Newspapers / Firestone News (Gastonia, N.C.) / Feb. 1, 1959, edition 1 / Page 3
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FEBRUARY. 1959 PAGE 3 employees " WAGES RENT FOOD CLOTHING TAXES EDUCATION CAR charities Courtesy. Bureau of Education on Fair Trade Production, Distribution Work Hand-in-Hand For Healthy Economy By the miracle of mass production and mass distribution, America has achieved the highest standard of living the world has ever known. Our assembly lines, which can turn out unprece dented quantities of all sorts of goods, must be matched by distribution channels reaching into every community in order to bring all these goods to the more thn 174,000,000 American con sumers. This means that our mass production system needs small business, especially small retailers, to get the goods to the customer and to sell the customer on trying and buying new products. But price wars can disrupt the whole process of moving and selling goods in our country. Profits Create, Sustain Trade It takes profits to create and sustain trade in our free-enterprise economy. No producer will manufacture an article for long if he can’t make money doing it. No consumer will buy the article unless it yields a profit, in terms of satisfaction and value. And no distributor—wholesaler or re tailer—will have any incentive to sell the article if the selling price does not produce a profit for him. Price—^What is its function? To sell goods. Those who buy appreciate the low price of a particular item, but often overlook the principle that when prices get so low that the profit dis appears from the distributor, he no longer has incentive to move his goods. In today’s marketplace, when one retailer ad vertises a popular brand of goods at a cut price, other retailers must meet his price or run the risk of the reputation for overcharging customers. This is the way price wars get started. When everybody is selling a popular brand at a dras tically cut price, the goods become profitless, and the original price-cutter—along with all other retailers—loses interest in promoting or selling such items. Price Wars Kill Competition Do you know these facts about unfair pricing? : : Price wars hurt sales of manufacturers, large, medium and small. In recent Congressional hearings aimed at curbing price-warring on pop ular brands of products, many manufacturers re ported that their brands had been price-cut into profitless goods. Retailers refused to re-order because they were afraid they would have to sell these goods for less than they paid for them. This meant that manufacturers had to slow down out put, reduce work time, lay off employees. : ; Price wars do not boost consumer sales. After the first flurry of bargain-hunting, cus tomers wait for prices to fall even lower. Soon the rock-bottom, profitless price is everywhere. The incentive to buy is lost and retailers are “stuck” with profitless goods. ; ; Price wars kill off healthful competition of small business especially, including retailers, wholesalers and manufacturers. We are all consumers, and our ability to buy goods depends on our income. What advantage is a pork chop selling for 15 cents if you do not have 15 cents to spend for it? This points up the fact that low prices are no bargain when they play havoc with our pay envelopes and with the economy as a whole. Prices that give the manufacturer and the re tailer a living wage stimulate them to produce more and sell more. This ads up to a growing, economy with more jobs and more dollars in the producer’s and the consumer’s pocketbooks. We live in an interdependent econ omy. The more people who maintain their income—whether from producing or selling goods or services—the more prosperity there is for everybody. [Bmy/ Q!],aSaw0[iq|s [MadJs SIGN UP...SAVE UP and TAKE THE IF OUT OF THRIFT Volume VIII, No. 2, February, 1959 Published by The Firestone Tire & Rubber Company, Firestone Textiles Division, Gastonia, North Carolina. Department of Industrial Relations DEPARTMENT REPORTERS CARDING—Edna Harris, Jessie Ammons. SPINNING—Lillie Brown, Mary Turner, Maude Peeler. SPOOLING—Nell Bolick, Ophelia Wallace, Rosalie Burger. TWISTING—Elease Cole, Vera CarsweU, Katie Elkins, Annie Cosey, Catherine fletcher. SALES YARN TWISTING—Elmina Brad shaw. SYC WEAVING—M a X i e Carey, Ruth Veitch. CORD WEAVING — Irene Odell, Mary Johnson, Samuel Hill. QUALITY CONTROL — Sally Crawford, Leila Rape, and Louella Queen. WINDING—Mayzelle Lewis, Ruth Clon- inger. CLOTH ROOM—Margie Waldrep, Mildred McLeymore SHOP—Rosie Francum. PLASTIC DIP—Jennie Bradley. MAIN OFFICE—Doris McCready. INDUSTRIAL RELATIONS—Flora Pence. WAREHOUSE—George Harper, Albert Meeks, Rosevelt Rainey, Marjorie Falls. Claude Callaway, Editor Charles A. Clark, Photographer Plant Has Word Of Appreciation From National Wildlife Group For the second consecutive year, Firestone Textiles of Gas tonia has received a citation from the National Wildlife Fed eration and its state affiliates. The honor came again this year from the Nation’s largest conser vation organization “in recogni tion for services rendered in giving the American people a truer appreciation of the need for protecting their public land heritage.” The certificate was awarded in acknowledgment of space which the plant newspaper de voted to the National Wildlife Week promotion last March. That month the Firestone News article was “Natural Resources Provide Essentials for Living.” The feature was illustrated with Wildlife Federation photo graphs in two Western National parks, and a picture of buffalo in Wichita Mountains Wildlife Refuge at Lawton, Okla., photo graphed by Charles Clark of Firestone News. THE CITATION came shortly before the Federation began dis tribution of its 1959 series of Wildlife Conservation Stamps. They have been issued each year since 1938—one year after the NWF was incorporated. The stamps, featuring natural-color paintings of birds, mammals, fishes, reptiles, and plants, are appropriate as mounted decora tions in album collections, and as correspondence reminders on natural-resources preservation. Contributions received in ex change for the stamps help to finance the educational programs and conservation projects of the Federation. His Guesswork Was Worth $15 When scores of the nation’s major football bowl games were turned into history on New Year’s Day, Frank B. Harrison became the plant’s champion gridiron prophet of 1959. What’s more, the chief accountant’s en try—the first he’d ever tried in the annual rivalry—was “just plain guesswork, and done hur- ridly at that.” Mr. Harrison dashed off ran dom guesses to come up with five winners out of six major games, and a payoff of $15. He missed the scores of the games by only seven points. The contest, put on by the Recreation department for the past ten years, consists in at tempting to predict winning teams and scores in all foot ball clashes of major sports bowls in the country in late December and on New Year’s Day. Mechanical department em ployees Roy Chastain and Rob ert Wallace tied for second and third place. Each missed the total scores by only 16 points, and each correctly predicted a tie game. Both received a check for $7.50. This year’s contest drew 700 entries. Apart from the three top winners, there were 43 en trants whose good guessing earn ed them honorable mention. In the 1958 contest, random answers of McKinley Davis of Weaving (rayon) won him first place. John Cothern of Twist ing (rayon), and Thomas Turner of the Shop were second and third-place winners last year. Firestone Tires On 1959 Autos Have Added Feature Of Tyrex Tyrex, a new and improved tire cord, is being used in Fire stone tires for 1959 model cars. For several months the company has been producing these tires which feature the stronger cord body. They are becoming origin al equipment on the late-model automobiles. The new - process synthetic cord has increased strength over rayon cord used heretofore in original-equipment tires, accord ing to company president Ray mond C. Firestone. A reduction in bulk combined with increased strength qualities of Tyrex al lows construction of a safer, lighter, cooler-running tire, Mr. Firestone has pointed out. Safety of the Tyrex-construct- ed tire at super highway speeds is greatly improved, and the re duction in heat also cuts down the rate of wear which results in greater mileage. “When this tire cord was available two years ago, we built tires of the new material and conducted an extensive test program”, Mr. Firestone said. TEST MILES on taxi fleets, over turnpikes and on cross country trips, and more than 4,000,000 test miles at the com pany’s Fort Stockton (Texas) proving grounds confirmed su periority of the new tire. The test program revealed many other advantages of the new product. Lighter weight and stronger tire cord give the tire greater resistance to impact and a more flexible body for a softer ride. Because there is less rolling resistance in the new tire, there is less loss of power, resulting in greater gasoline mileage. The company president pointed out that Firestone research has found Tyrex cord, combined with new Rubber X compounds, gives a substantial increase in mileage. UF Contributions At Record High That contribution you made to the Firestone seventh annual United Fund campaign at Gas tonia last fall helped to set a national record for united giving in 1958. Carrol M. Shanks, national chairman of the United Com munity Campaigns of America, has announced that contribu tions through united giving rang up a record total of $423 million last year. He said the money would be used to support 27,500 national, state and local health, welfare and recreational services which annually aid almost 73 million persons in this country.
Firestone News (Gastonia, N.C.)
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Feb. 1, 1959, edition 1
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