MESSAGE TO PARENTS
Grade School Best Time To Plan For College
Fall Funfest
Cash prizes added to a heap
of fun and frolic characterized
the 14th annual Autumn Field
Festival at the Firestone ball
park on Labor Day. Through
the years the event for em
ployees and members of their
families has been staged by the
recreation department.
Ideal weather encouraged a
whopping turnout of children
and grownups who got in the
fun. Among games and other
These Ihree youngsters got a
head start on rolling peanuts
with their noses, while some
others lagged behind.
☆ ☆ ☆
competitive activities were the
three-legged race, egg-throwing,
pop-drinking, rolling-pin fling,
money-tossing, pie-eating, crack
er-eating, bottle-filling, field
dash, ping-pong throw, bicycle
race, sack race and treasure
hunt.
Participants in the funfest
made off with approximately
100 cash prizes.
IN DETROIT
Rubber Industry Exhibit
The Firestone company is
among contributors to an elabo
rate Rubber Industry Exhibit
October 12-23 at the 43rd Na
tional Automobile Show in Cobo
Hall, Detroit’s new riverfront ex
position center.
Auto manufacturers simul
taneously will unveil all of their
1961 models in the seven and
one-half-acre showroom. “Auto
Wonderland”, show within a
show, will demonstrate how a
car is manufactured. It will have
a miniature assembly line, styl
ing studio, engineering and test
ing labs, and a wide variety of
educational exhibits provided by
producers supplying the auto in
dustry.
Tire-Building Exhibit
An important feature of the
rubber industry exhibit will be
the tire-building center with its
fully-manned and operational
display—demonstrating how the
“green” tire becomes a finished
tire through the vulcanizing
process.
The exhibit will also cover all
phases of the tire and non-tire
automotive rubber product lines,
including a panel portraying on
one side the skeleton of a car
done in colored rubber, illustrat
ing use of rubber components,
and on the reverse side in pic
tures and text, the story of man-
made rubber. Adjoining this will
be a diorama covering natural
rubber production, the manufac
ture of synthetic rubber and the
processing of each of these raw
materials into useful finished
products.
Final display, under a circular
plexiglass dome, will enable visi
tors to trace movement of crude
rubber from ships, across the
docks, to plants, through proc
essing, finishing and inspection
and into consumer channels of
trade.
Highlighting the Auto Show
will be an address by President
Eisenhower, October 17. He will
speak to 2,500 business, financi
al, political, educational and
civic leaders at a dinner in the
Cobo Hall banquet room.
NSSA Promotes
Travel Safety
The National Student
Traffic Safety Conference
at Eastern Michigan Uni
versity late this summer
was financed by a grant
from Firestone. It was an
effort to promote a wide
spread campaign among
high school students to cut
down on the heavy toll of
highway tragedies result
ing in the loss of almost
40,000 lives each year.
In a four-point resolu
tion, the newly-formed Na
tional Student Safety As
sociation endorsed these
practices:
• Encourage installation
of seat belts in all new-
model cars.
• Require applicants for
drivers’ licenses to pass an
approved driver education
course before obtaining a
license.
• Recommend that all
license applications and re
newals be accompanied by
a physical examination,
and
• Recommend that all
license renewals be ac
companied by a driving
test.
What parent does not have dreams and plans
for his children? And many of these plans are
wrapped around a college education. In these
times, college is more than a nice “extra” for a
boy or girl. Advanced education is becoming
more and more an essential part of most parents’
dreams for their children’s future.
But, alas, too often both parents and children
fail to make definite plans for college—until op
portunities are forever gone. As more and more
students prepare to continue their education,
entering and remaining in college grows increas
ingly important. This being so, the best time to
start planning for college is while your youngster
is in grade school.
This story is written for parents of children in
grade school, in the hope that the suggestions
will be a guide in choosing young people's high
school courses that will count most for the
future.
As an industry, Firestone feels a responsibility
to its employees and to the future of our country.
That’s why the company has a broad educational
program, among which is annual financial as
sistance to worthy sons and daughters of em
ployees who seek a college education.
At least 60 students attend college each year
under the Firestone Scholarship Program. Fire
stone’s program is one of the most comprehen
sive offered: It provides full tuition, academic
fees, textbooks, and a substantial portion of room
and board expense at the college or university
of the student’s choice.
Strong Academic Background
In educational circles, experience has proved
that for college work your child needs to build
a strong academic background. The Firestone
Scholarship Committee presents these sugges
tions to help you plan high school courses that
will lead your son or daughter to the right prep
aration for college.
Putting these suggestions to work will not
guarantee a student a Firestone scholarship, but
it will help greatly in preparing him or her for
college or university work. Of course, it will also
increase the chances for winning a Firestone
scholarship.
MARTIN ESSEX, immediate past president of
the American Association of School Administra
tors, has endorsed these suggestions:
1. The student needs to have regular consulta
tion with his high school principal and/or ad
visor, concerning courses of study, grades, long-
range plans.
2. Parents, encourage your child to cultivate
good study habits. Take an interest in your
child’s school program—and let him know it.
Grades are especially important, with increasing
competition for scholarships and strict require
ments for college and university registration.
3. Be concerned with the student’s person
ality development, character growth. Does he
work up to capacity? Is he well liked, coopera
tive, reliable?
4. Encourage your child to think about and
plan for his future, to learn about various careers
within his realm of interest and ability, and to
obtain counsel and advice from school leaders.
5. In your child, promote the reading of good
books during vacation from school or in other
spare time. The Firestone Scholarship Committee
has found that students who have cultivated
good outside-of-school reading habits usually
score well in sections of competitive examina
tions dealing with the proper use of the English
language.
REMEMBER these pointers on courses of study
in school:
• Recommended: Four years of “solid”
English courses. No matter what field a student
enters, he must be able to express himself
through language.
• Strive for no less than three years of a
foreign language. Two reasons for this: 1) It is
desirable for a general education, 2) experience
shows that students with a background in for
eign language make higher grades on English
examinations, than those without this back
ground.
Remember the value of extra-curricular activi
ties. But don't over-emphasize this at the ex
pense of the student's scholastic standing. Most
universities, as well as scholarship committees,
are concerned with the use a student makes of
his out-of-class hours. Activities often help a
student develop leadership ability, self-confi
dence, creative talent.
For Firestone scholarships, student scores on
the School and College Aptitude Test are an im
portant consideration. In the past, those students
following the suggestions outlined here have con
sistently maintained high scores on this diffi
cult examination.
More on Company Scholarships
An applicant for a Firestone scholarship must
be a high school senior and a son or daughter of
an employee who has completed five years of
continuous service with the company or one of
its subsidiaries, by January 1 of the year in
which the award is made.
The Firestone employee must be currently on
the company payroll and have an average base
pay not in excess of $800 a month. Also eligible
are adopted children, step-children who live with
eligible Firestone employees, and children of em
ployees who have completed five years of con
tinuous service with the company immediately
before death or retirement, and whose base pay
did not amount to more than $800 a month.
In the case of retirement, the Firestone em
ployee must have retired after reaching age 65,
or because of physical disability, and must have
received a benefit under the company pension
plan.
ANOTHER requirement: The applicant must
have a scholastic record placing him in the upper
half of the class representing the first three and
one-half years of high school studies.
In the 1960 program. Firestone received 405
applications for scholarships. Of these, 29 ob
tained scholarships; 104 got certificates of merit,
recognizing their outstanding scholastic records.
The program was started in 1953. Since then,
197 four-year scholarships have been awarded.
OCTOBER, 1960 ^ir0$tOlt0 5
... Of Profits
Wages and Taxes
Two doffers, waiting for the second shift to
begin, were overheard talking about their jobs
—and their employer.
“I thought that profit is something left over
after the costs of production are paid.”
“Not according to what I read the other day,”
his fellow employee replied. “I learned that
profit is a definite cost of production.”
This conversation set the stage for some more
facts on costs and production in industry—facts
that are common and simple, yet ones easily
overlooked. For example:
• Wages is that amount collected from the
customer on behalf of the worker. . .
• Taxes is the amount collected from the cus
tomer on behalf of the government. . .
• Profit is that amount collected from the cus
tomer on behalf of those who supply the tools
for the worker to produce the original goods.
When tool payments (usually called profits)
are reduced in any way—except by Nature’s law
of supply and demand—workers are deprived
of more and better tools. It works this way be
cause tools make it possible for the worker to
produce more and, therefore, get more.
Today, American workers’ high standard of
living is the direct result of production through
use of the greatest stock of tools in the world.
More and better tools come from savings—sav
ings made possible by profits.
When you think about it, it figures down to
the individual on the job. Any destruction of
“profits” directly damages the material progress
of the worker.
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