BOOKLETS, FORMS AT IR OFFICE
FOR FIRESTONE PARTIES
Start Early On Applications ^ ^ Santas Headed South
For Company Scholarships
Explanatory booklets and
application forms for the
1961 Firestone scholarship
program for employees’ chil
dren are available at the In
dustrial Relations office.
To employees who have sons
or daughters ready for college
next fall, and who are interest
ed in applying:
Deadline for application for
scholarships is March L 1961. It
is most important that high
school seniors start early to pre
pare their application material
in order to meet this closing
“As the expense of college
education continues to rise, our
scholarship awards become more
valuable each year,” said com
pany president Raymond C.
Firestone, in a letter to all plant
and field sales managers. “Let
each of us recognize his re
sponsibility in seeing that every
qualified son or daughter of a
Firestone employee wanting to
go to college, is given opportuni
ty to apply.
“We are gratified with results
of your efforts to see that each
parent of a qualified high school
senior is fully acquainted with
our program and advised when
the scholarship material arrives.
Last year we had a 25 per cent
increase in applications over the
number received the year be
Who Is Eligible To Apply?
To be eligible for a college
scholarship from the company,
the applicant must be a high
school senior; the son or daugh
ter of an employee who will
have completed five years of
continuous service with the com-
This article on The Salvation
Army begins a series dealing
with the agencies which share
in the Greater Gastonia United
Fund. During 1961, The Salva
tion Army in Gastonia will re
ceive $26,339 from the UP. The
United Fund allocation and the
Christmas Cheer collections on
the street are the two main
sources of funds with which the
Salvation Army carries on its
humanitarian and spiritual work
in our community.
pany by January 1, 1961; and in
the upper half of his or her
Only children of those em
ployees whose average income
does not exceed $800 per month,
without overtime, will be eli
FIRESTONE scholarships pay
the cost of full tuition, fees, and
books and a substantial part of
living expenses at college.
Scholarships are always al
located to the various sections
of the country on the basis of
proportionate Firestone employ
ment. This means that children
of all employees have equal op
portunity to win scholarships
regardless of where they live.
Completed application forms,
reports, and all other informa
tion required (as outlined in
the scholarship booklet) must be
received by the Firestone
Scholarship Committee, The
Firestone Tire & Rubber Com
pany, Akron 17, Ohio, not later
than March 1.
The committee will notify
all winners of scholarship
awards by early May.
Past Gastonia-Area Winners
Since 1953, when the company
inaugurated the education-aid
program, 197 four-year college
scholarships have been awarded.
Seven of these winners have
been members of Firestone Tex
tiles (Gastonia) famxilies.
The most recent winner, Betty
Ann McAbee, is a freshman at
Erskine College, Due West, S. C.
The daughter of L. B. McAbee,
assistant division manager of
cotton, and Mrs. McAbee, Betty
Ann aspires to a career in ele
mentary school education.
Firestone has scored another
“first.” A nylon cord body teams
with a new rubber development
to bring the automotive world
the first all-butyl rubber tire to
be offered by any of the major
The new premium tire is the
result of ten years of experi
mental work with butyl rubber.
Extensive tests at the company’s
Ft. Stockton, Texas test track
have proved the “Butylaire” to
have extra traction efficiency on
wet road surfaces. Sound-equip
ped test cars also recorded this
tire as being unusually quiet-
running, even under severe
Butyl’s energy-absorbing and
low-bounce characteristics give
the new tire smooth and silent
ride qualities. It also tends to
stick to the road surface rather
than “break loose” and screech,
which is the reason for the Bu-.
tylaire’s quick-stopping ability,
according to E. B. Hathaway,
vice president of sales.
A special tread design is an
other factor that adds to the
ELLESMERE ISLAND (Spe
cial)—Word received here from
the North Pole headquarters of
Santa Claus confirms his annual
schedule for a Southland stop
over in Gastonia, and a pre-
Christmas Eve visit with chil
dren of Firestone Textiles
Further confirmation of the
☆ ☆ ☆
North Country Visitor;
He's Making A List
HAS NYLON CORD
performance of the Butylaire.
This is possible through Fire
stone’s three-piece mold method
of curing tires.
The tread is molded in one
piece instead of splitting it down
the center as in ordinary tires.
Tread design is extended across
the whole face of the tire. This
means improved traction, cor
nering, and smoother riding.
If the right courses of action
are followed by federal policy
makers, an annual market can
be established for more than
16 million bales of American
cotton. This is the word from
the chief economist of the Na
tional Cotton Council.
In a recent report to the
Council’s board of directors. Dr.
M. K. Horne said that two of
the moves which have been
made are to check inroads of
competition from imported cot-
news received at this most
northerly island of the Arctic
Archipelago said that the Fire
stone Yule parties would go ac
cording to traditional schedule
— this year, on Saturday,
It will be St. Nick’s 21st
December pilgrimage Southward
for the children’s parties, stag
ed through the years at the
Webb and Palace theatres in
CHILDREN through 13 years
of age who are members of
Firestone employee households
will be honored guests at the
traditional company parties. As
in the past, shows will be staged
in three performances—two at
the Webb theatre downtown,
with beginning time 9 and 11
a.m.; and at the Palace (Negro)
theatre on North York street at
At all three performances,
Santa’s appearance for a session
of gifts-distribution will be pre
ceded by a program of lively
entertainment on the screen,
consisting of cartoons, short-
length comedy and other fea
ton products and to keep in
mind the vital role of price in
the future of cotton exports.
Dr. Horne also noted that;
• Imports of cotton products
are at a rate of 563,000 bales an
• Nearly 60 per cent of cotton
consumption is in clothing, but
newer fibers such as nylon, Da
cron, Orion and other man-pro-
duced fibers almost doubled in
the past four years.
DECEMBER, 1960 PAGE 3
Ever since that first Christmas Eve
when angels bent close to earth to “touch
their harps of gold”, music has been a
traditional part of the pageantry sur
rounding the birthday of Christ.
At this time of year, shoppers hurry
ing from store to store hear above the
noise and din of traffic the strains of fa
The sounds of gladness come from
blue-coated men and women—The Salva
tion Army—collecting money-gifts in red
kettles on behalf of the needy.
It Goes Where The Need Is
To all corners of the community The
Salvation Army seeks to bring joy to
people—the sick, the distressed, and es
pecially the children. With the giving to
heal human hearts and lift earth’s bur
dens, goes also the music of joy.
To reach the community, you find The
Salvation Army in hospital wards where
bonneted women hand out packages and
greetings; in homes for the aged, in
prisons, and at Salvation Army parties.
And always the music awakens memories
of Christmases past and kindles the spirit
of the Christ Child’s birthday.
Band music is perhaps most often as
sociated with the Christmas season.
But the band music is an important part
of The Salvation Army’s year-round pro
gram of seeking to meet human need and
extending God’s kingdom on earth.
The first Salvationist band was formed
in 1878—by accident. A young captain
stationed in Salisbury, England was bruis
ed and beaten by mobs when he tried to
preach on the street. Help arrived when
a burly builder and his three sons of
fered themselves as bodyguards. The
builder played the cornet and his sons
played other brass instruments.
When they joined the Salvationist as
protectors, they brought along their horns
and accompanied the hymn singing—and
the first Army band was born.
Founder Booth Wanted Music
In those days as today, brass band
music was popular in Great Britain, es
pecially with the middle-class people. It is
no wonder that the evangelists, trying to
reach the laboring class in the slums,
should adopt the brass band.
Salvationist founder Gen. William
Booth saw the value of music in attract
ing people to outdoor meetings, so had
his followers learn to play instruments.
Formation of local Salvation Army bands
grew out of this practice.
The big bass drum was not at first
among the Salvation Army's musical
equipment. But as soon as the group
learned how the bass drum’s booming
could enliven outdoor meetings and in
spire singing, it seldom was absent from
A drawing of the Biblical Miriam hold
ing a timbrel or tambourine is thought to
have inspired the early Salvation Army
to add tambourines to its bands. One ac
count has it that their first appearance on
the street “filled the devil with disgust
and the newspapers with comment.”
Lassies With Tambourines
The tambourine, jingling along with
the hymn singing, also served as an offer
ing plate. Salvation Army parades and
marches are usually led by brigades of
lassies swinging tambourines decorated
with gay red, blue and yellow streamers.
Today there are 50,000 trained Salva
tion Army band members around the
globe. Some are officers, but most are
members of The Salvation Army who
work at regular trades or professions and
pursue their “ministry through music” in
spare time. Many are so accomplished that
they make recordings, appear on radio
and TV programs, and perform in con
As Salvation Army bands pass down
Main Street or along cobbled alleys of
the slums, they carry a message of joy
and hope, through marches and familiar
“Could you love the unloved in the
spirit of the Lord?” ask the words of
Meredith Wilson’s “Music Man”. “That’s
the creed of an Army, a God-fearing
Army, marching with trumpet and drum.
With banners and bonnets, they come!”
AII-Butyl Tire A Firestone Tirst’