To The Men And Women
Of Firestone Textiles:
GOING PLACES. . . SEEING THINGS
Because of God’s Gift
to the W^orld...
c
HRISTMAS comes again to renew the
age-old Message of Peace and Good Will,
and shine as a Beacon of Hope to light the
way for a better world.
As the Season of Good Cheer approach
es, we are faced with the reality that Christ
mas comes again in the midst of troubled
times—just as it has from the long ago,
when shepherds watched their flocks and
Wise Men followed the Star to a Babe in
Bethlehem.
The Christmas season is a time of glad
ness in the year—with its warmth of friend
ship, its expressions of love, its gift-giving,
and unselfish thoughts of others.
As we review the months gone by in
1960, each of us can find much cause for
thanksgiving. With countless personal bless
ings, we can all be grateful for life in
America—rich in the joy of blessings re
ceived, rich in the promise that the future
is bright in Our Homeland.
As we observe the birthday of the Prince
of Peace, let us remember that there are
millions of people around the world whose
most longed-for gift this Christmas is Free
dom itself. They long for freedom to work,
to speak, to learn, to worship, to bring up
their families in their own way without
fear, and to make their contribution to their
communities.
For these millions, no earthly gift could
suffice for blessings such as we in Ameri
ca often take for granted. For example, this
Christmas we will exercise our freedom
through worship. In our way of life, our
children are being taught good citizenship
and respect for the dignity of the individual
—another fruit of our freedom.
Another December reminds us that we
have Christmas only because of the coming
of the Christ Child, God’s Gift of Love to
the world. In the true spirit of His Message,
we continue to pray for Peace on Earth,
brought by men of Good Will.
To the families of Firestone Textiles, may
the New Year bring you everything good
that will give you a greater measure of the
Abundant Life, through Him Whose coming
we celebrate.
General Manager
A Safety Citation
To Bennettsville Plant
Manager E. F. Sweeney (right) of
Firestone Textiles at Bennettsville, S. C.
receives trophy and congratulations for
an outstanding safety record at his plant.
The award, made by Central Carolina
Safety Council, is presented here by
E. W. Marshall at a recent South Caro
lina state-wide safety conference.
Photo: Safety Journal, Anderson, S. C.
December Calendar A-Glitter
With Travel Attractions
Would-Be Killer
That motor vehicle you com
mand down the streets of your
town and over the roads and
highways—it is a potential kill
er every moment. To more deep
ly impress this would-be danger
upon the public mind, the Na
tional Foundation for Highway
Safety, Inc. points out that:
The first American war fa
tality occurred at Lexington,
Mass., in 1775. The first US auto
mobile fatality happened in
1900 at New York.
The 1,000,000th American war
fatality occurred in Korea. The
1,000,000th US automobile fa
tality was recorded the same
month — December, 1951. Odd
coincidence? The Foundation
adds: “Yes, but automobiles did
in 51 years what it took wars
176 years to do. We won’t be
labor the comparison, but it is
now well established that more
than half our automobile fatali
ties involve drivers under the in
fluence of alcoholic drink. And
the toll is rising.”
Special events and attractions
of the Christmas season and
an inviting schedule of sports
and recreation put a glittering
touch on traveling in the mid-
South during December.
If Firestone employees confine
their traveling to North Caro
lina alone, they have things
aplenty to interest them from
the Outer Banks to the state’s
pine-clad mountains. This is the
note from Plant Recreation,
posting this month’s travel cues
for those who like to go and do
things while away from their
jobs in the mill.
From December 9 to New
Year’s Day, one of the world’s
largest living Christmas trees
glows nightly with some 4,000
colored lights at the historic
port of Wilmington on the
Southeastern Coast.
At Charlotte, “Singing Christ
mas Tree” concerts of the Char
lotte Choral Society are Decem
ber 13 and 14.
Dedication of Memorial
To Powered Flight
A new all-year attraction at
Wright Brothers National Me
morial near Kitty Hawk and
Kill Devil Hill will be dedi
cated December 17, when cere
monies at the birthplace of
aviation mark the 57th anni
versary of powered flight. If
you take in the event this year,
you’ll enjoy the newly-complet
ed visitor center and museum of
flight near the Wright Monu
ment, flight markers, and the
restored hangar and camp on
the site of the Wrights’ first
powered aircraft flights in 1903.
Christmas in the 18th Century
will be recalled this month at
Old Salem, Winston-Salem, with
several traditional observances.
Of these, the Moravian Christ
mas Love Feast at Home Mo
ravian Church is a traditional
evening feature of December 24.
NASCAR Racing Festival
And Other Events
Of the long list of other events
in the state, these are outstand
ing: Christmas hole-in-one
turkey shoot, Dec. 24 at Pine-
hurst; also at Pinehurst, annual
informal winter horse show,
Dec. 30; annual children’s wel
fare ball, Dec. 31 at Asheville;
Tobacco Bowl Festival of Racing
(NASCAR), Winston-Salem, 31.
It’s Jan. 5, but belongs on the
list: Old Christmas Festival at
Rodanthe, the Outer Banks. Ob
servance of the Old Christmas
date is a custom going back
some hundreds of years when
some people refused to accept
the legislative edict setting the
calendar ahead, wherein some
12 days were “lost”.
Rodanthe people now observe
Christmas on Dec. 25 and also
January 5, out of respect for
tradition. The unusual celebra
tion attracts many visitors to a
program which ordinarily fea
tures a free oyster roast, and
dance music and pageantry re
living days of long ago in the
quaint coastal village.
Arthur A. Falls
Funeral for Arthur Andrew
Falls of Kings Mountain R-1 was
held November 16 at Geth-
semane Baptist Church in the
Crowders Mountain Community,
where he was a member. Burial
was in Trinity Church Ceme
tery. Mr. Falls died November
13 in a Kings Mountain hos
pital.
Remaining on this side of
Eternity are his wife, Mrs. Ethel
Falls; two daughters, Mrs. Al
bert Meeks, whose husband
works in the Warehouse at Fire
stone; Mrs. Alma Knox, also of
Gastonia; a son, Silvo Falls of
Bessemer City; and six grand
children.
COVERS MAJOR EVENTS
DECEMBER. 1960 ®
‘Eyewitness’ Is Different Among TV Programs
Traveling more than 100,000 miles from Alaska to Argen
tina, from Iowa to Iran, CBS Television cameramen had, in
early November, filed 33 “Eyewitness to History” programs
in the past 14 months. They had gone into more than 24
countries to get spot news to present on a network of 127
stations.
unorganized, timely but unpre
dictable—into the orderly form
of scheduled programs.
During the past year, CBS
News has developed the mold.
Video-tape was the basic means,
and the “Eyewitness to History”
series has been the result. Fire
stone has been the sponsor.
New And Distinctive Reporting
In the first 28 programs, all
scheduled in prime evening time
on CBS on an irregular basis, a
new and distinctive kind of
news reporting evolved. Not
news analysis or reviews, but
news in action. The subject of
these programs was East-West
diplomacy, the main ingredient,
events and personalities them
selves, interpreted on the scene
by expert observers. Reports
were then compressed, organiz
ed, paced and produced in dra
matic form.
Now, with its weekly series
on Fridays, 10:30-11 p.m., EST
Firestone is taking the next step:
The Firestone - sponsored
weekly program is unusual on
the 1960-61 television schedules.
No other network is preparing
such a program for the Ameri
can TV audiences. No other
series ever set out to do as
much, with such scope, and with
such an exacting deadline.
The Week's Major News Events
Its weekly role; To reveal,
through CBS News cameras and
correspondents all over the
world, the breadth and depth of
a major news event of the week.
Ever since the days of the 11-
inch screen, television has drawn
big moments from news ma
terial. Crime trials, the Army-
McCarthy hearings, political
conventions and elections focus
ed public attention on important
happenings unlike anything be
fore them.
In its fledging years, televi
sion was looking for ways to
mold this kind of material—the
drama of reality, immediate but
News in action on a regular
weekly basis.
To put these reports on the
air, technicians, reporters and
newsmen traveled thousands of
miles around the globe and de
voted hundreds of thousands of
hours to their task. For the
coverage of President Eisen
hower’s visit to Mediterranean
and Asian nations, CBS News
chartered a private DC-4 plane,
loaded it with necessary equip
ment including a power gen
erator, and flew it to Rome and
New Delhi.
The DC-4 Flying Mobile Unit
enabled coverage of major
events in Rome and India with
television. Recordings were sped
to New York by plane and
scheduled jets. The news was
often seen on television within
hours of its happening.
A number of international
television organizations have co
operated in covering world
major events for “Eyewitness.”
Company's Role In 'Eyewitness'
In the new weekly series be
gun in September, coverage has
ranged from Khrushchev’s visit
to the UN, to a light-hearted
look at the World Series. Then
TV EASTERN—American television cameras and video tape
equipment went to Asia for the first time, when CBS News sent
a flying mobile unit to India for one of its programs of the
"Eyewitness" series. Here, equipment is unloaded at Delhi airport.
came coverage of the recent
Presidential election.
Chairman Harvey S. Firestone
Jr. sums up the company’s role
in “Eyewitness” programming:
“Through the years, our com
pany has always insisted that
its broadcasts reflect the in
tegrity of our company and the
quality of its products, while at
the same time making some
worthwhile contribution to the
public interest as a means of
expressing our appreciation to
our friends and customers for
their patronage.
“We earnestly believe that
‘Eyewitness to History’ wiU ap
peal to people in every walk of
life who are interested in the
news and stories behind the
news.”