0
■=0(^0
Slipping in bath — Use bath-
mat in tub, handrail to get in
and out of tub.
Electrocution — No portable
electrical devices such as a
radio or space healer should be
within reach of ijalhlui), basin,
plumbing piping. Remember
water and electricity do not
mix. So be sure there is no
water in the washbasin while
using an electric shaver.
Swallowing poison — Keep
poisoq out of the reach of
young children.
Scalding in shower, tub or
basin — Regulate water care
fully before getting doused.
Razor blade cuts — Have a
safe place to carefully discard
old blades.
© AMERICAN MUTUAL LIAB. INS. CO.
AGAINST VEHICLE IMPOR TS
U. s. Compacts Compete Well
Increasing acceptance of small cars built in the United
States has stemmed the tide of competition from foreign
automobile manufacturers all over the world—from Ger
many to Japan. The swing away from imports demonstrates
how competition can be met by improvements in equipment,
elimination of waste of labor and materials, and by in
creased emphasis on sales.
Current reports show that
compact vehicles built in the
United States are taking 26 per
cent of all domestic sales this
year. In 1959 at this time, the
figure was less than nine per
cent.
Auto Imports Declining
/.utomotive Ne'vs reports the
U. S. inventory of imported cars
is declining significantly for the
first time since 1957. Thousands
of foreign cars, first scheduled
for U. S. markets, are being sent
to Canada and Mexico.
Imports in June, for instance,
totaled 33,313, compared with
60,321 for 1959. British ship
ments alone were cut 29,000
units the first seven months of
this year—from 130,000 to 111,-
000.
Part of the story in these fig
ures is that many of the cars
shipped this year are filling con
tracts drawn before buyers in
this country became interested
in the new domestic compacts.
Total sales of foreign cars in
this country are expected to
reach the half-million mark this
year, a drop of 110,000 from last
year. By 1961, the number may
drop to 450,000.
BROKEN LADDER.
A good way
to fall down
at home
THESE
EMPLOYEES
TELL HOW
Some Christmas Goodies
From the Heart
Home-baked goodies, like cookies and other
pastries, share honors with Santa Claus and
evergreen as a part of Christmas cheer. The
festive rite of home baking gives a sense of ac
complishment and joy—both good ingredients
for a happy Yule.
Take, for example, these samplings of choice
recipes gleaned from collections of three em
ployees. Their advice: “You try them, and you’ll
like them.”
Prune Cake With Icing
Elease Cole, Twisting (syn.)
2 cups plain flour
IV2 cups sugar
1 cup buttermilk
1 cup Wesson oil
1 cup cooked prunes
1 teaspoon vanilla
1 teaspoon cinnamon
1 teaspoon allspice
1 teaspoon soda
1/2 teaspoon salt
1 cup chopped nuts
3 large eggs
The decrease resulted from
sales of six U. S. small cars this
year; Comet. Corvair, Falcon,
Lark, Rambler and Valiant. By
the time all 1961 models are
marketed, American buyers will
be able to choose from ten U. S.
compacts.
U. S. Compacts Increasing
Compact vehicles have
brought about an increased
number of families operating
two and three cars. For example,
35 to 40 per cent of Corvair sales
are being made to two-car fam
ilies, according to Chevrolet.
Even though compacts are
lighter, use less gasoline, and
less rubber and fabric go into
manufacture of compact tires,
the rubber industry can benefit
because smaller cars are making
two-car families an established
pattern.
Instead of driving fewer miles
and consuming fewer goods, the
average family is driving more
miles than ever before.
At its peak, the import busi
ness accounted for only around
ten per cent of the total car
sales in the United States. Yet,
the tire industry was severely
affected.
For every time a foreign car
was imported, the U. S. tire in
dustry lost opportunity to pro
duce five tires for the auto in
dustry here. This meant that for
the 610,000 foreign autos brought
in last year, workers here were
deprived of manufacturing 3,-
050,000 tires.
Countless other automotive
rubber products besides tires
were also lost to foreign com
petition.
The rubber industry is seeking
the business resulting from sales
of original equipment and re
placements for compact cars, to
account for an increasing por
tion of the overall market.
Firastone builds tires to fit all
American compacts and replace
ment tires for most of the im
ported cars. The famous Town
and Country tire for all types
of winter driving is also avail
able in many sizes.
Sift together all dry ingredients. Add liquids.
Mix well and bake at 350 degrees for 1 hour, or
until done. Use large cake pan with center stem.
To prepare icing:
1 cup sugar V4 cup butter
1/2 cup buttermilk 1 teaspoon corn syrup
V2 teaspoon soda 1 teaspoon vanilla
Mix all ingredients except vanilla. Cook on
medium heat to a syrup. Add vanilla. Cool icing
before putting on cake.
Hidden Treasure Cookies
Ida Worthy, Industrial Relations
“Hidden Treasures” of this recipe are juicy
dates, combined with coconut and chocolate chips.
Measure sifted flour, add soda and salt and
sift together 3 times. Cream shortening, add
sugars gradually and cream together until light
and fluffy.
Add eggs, 1 at a time, beating thoroughly after
each addition. Add flour mixture alternately
with cream, in small amounts, beating well. Add
vanilla and blend.
Stir in coconut and chocolate chips. Drop a few
dates at a time into batter and roll each date
until it is completely coated with batter. Place
carefully in greased baking sheet, and bake at
375 F. about 10 minutes, or until lightly browned.
Makes about 4V2 dozen.
Honey Fruit Bars
Annie Bell Hyleman, Spinning
These Christmas favorites keep well in a cool
dry place, but chances are they won’t last long
around your house!
Vi teaspoon ground
cloves, cinnamon
and ginger (mixed)
V2 cup sour milk
1/4 cup coconut, grated
V2 cup seedless raisins
(plumped in hot
water, and drained)
1% cups sifted flour
Vz teaspoon soda
V4 teaspoon salt
1/2 cup shortening
V2 cup granulated
sugar
V2 cup brown sugar.
packed
2 eggs; 1/4 cup light
cream
1 teaspoon vanilla
% cup flaked coconut
1 cup chocolate chips
2V2 dozen dates, pitted
% cup butter
1/2 cup granulated
sugar
1 cup honey, light,
strained
1 egg, well beaten
2% cups pastry flour
1 teaspoon baking soda
% teaspoon salt
Cream butter until soft, add sugar and mix
until blended. Stir in honey, alternately with
beaten egg. Sift flour once, return to sifter and
add soda, salt and spice mixture. Sift into mixing
bowl over butter-honey mixture, stir until well
blended, adding sour milk while mixing.
Mix coconut, raisins, walnut meats and add to
main mixture and blend. Spread batter thinly
(about V2 inch thick) on well greased cookie
sheet or shallow pan. Bake at 350 F. for around
20 minutes. Cool to lukewarm and cut into
strips. Pack in a tight-fitting container between
layers of wax paper, and keep in cool, dry place.
‘AFRICA’S PEACEABLE OASIS
Magazine Article On Firestone In Liberia
Firestone’s part in the de
velopment of Liberia received
national prominence in the
November 26 issue of Saturday
Evening Post. The article, “Afri
ca’s Peaceable Oasis”, tells why
the little West African country
“thrives and progresses while
the rest of the continent smold
ers in discontent.”
Post author Harold Martin
visited the 90,000-acre Harbel
Manor plantation in Monrovia,
Liberia, before telling what
Firestone has done for the coun
try in providing employment,
education and modern medicine
for thousands of Liberians.
TRACING the history of the
country and Firestone’s assist
ance in bringing Liberia to a
role of leadership in Africa and
a respected place among na
tions of the world, Mr. Martin
wrote:
“The role that Firestone Plan
tations Company has played in
this transition can hardly be
overstressed. In short. Firestone
—while conducting an extreme
ly successful commercial enter
prise — has accomplished what
our Government has spent bil
lions in tax money trying to
achieve in other lands — the
raising of the living standards
of an underdeveloped country.”
The biggest taxpayer and big
gest employer in the country.
Firestone offers free housing,
education and subsidized food
to its employees in Liberia.
Plantation hospitals serve all
who come seeking medical help,
whether they are employed by
Firestone or not.
Concludes the author: “In the
last analysis. Firestone’s greatest
contribution may be measured
in terms of an intangible. It has
proved to Liberia’s people and
to an Africa breaking its colonial
chains in violence and anger,
that an American company,
while operating its own business
at a profit, can at the same time
make a great contribution to a
nation’s welfare without en
croaching in the slightest de
gree upon its sovereignty.”
SfSWi
DECEMBER 1960 PAGE 8
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P. O. BOX 551
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SECTION 134.1
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